Scope of MBA in Digital Marketing in Bilaspur: Detailed Study

An MBA in digital marketing is a recent addition to the list of many different specializations in the MBA. It has been because of the increase in the shift of the market from traditional to digital which major contributing factor is COVID-19 it became a necessity for companies to hire people well-skilled in using the Internet and social media to sustain their businesses which opened a new field of digital marketing. Digital Marketing is an online marketing that is done with the help of different social media platforms and the Internet.

Digital Marketing is becoming one of the Important skills that recruiter wants from their employees because of the rapid shifting in the market from traditional to digital. The major contributing factor behind Such rapid development in the scope of MBA in digital marketing in Bilaspur is COVID-19, which has made most people dependent on the Internet. This is perhaps one of the industries that have had a positive impact on COVID-19. It is one of the best ways to reach a large number of people in a limited time.

Let us have a look at the Scope of MBA in digital marketing in Bilaspur.

Scope of MBA in Digital Marketing in Bilaspur 

Here are some reasons why the scope of MBA in digital marketing in Bilaspur is higher:  

After covid-19 the scope of digital marketing has increased tremendously. The pandemic has affected the growth of business in 2020-21, but people have still found a way to overcome which has resulted in more use of digital marketing as the pandemic restricted the interaction of people it has also increased the use of other social media platform for people to connect with each other despite the distance. 

According to Statista, by 2023, the Indian internet user market will grow to 666 million in India and more than 5.3 billion globally. Hence, it is for sure that more people are digitally extending in the world.

Here are some reasons why the scope of MBA in digital marketing in Bilaspur is higher:

• Unlimited Opportunities: Digital Marketing keeps in mind what the consumers expect from businesses during a crisis and adjusts your digital marketing strategy accordingly. It is pretty obvious that nowadays more and more companies are prioritising social media as it is one of the best ways to reach your target audience. They also use social media to look up reviews, check out new products, and see how different brands interact with their followers.
• E-Commerce Growth Expansion: nowadays people are using a wider variety of social media platforms after the pandemic with the increased number of essentials. Digital Marketing offers ways for online shopping with the doorstep delivery option. Due to this facility, many consumers are comfortable with shopping through digital mediums. Thus, it encourages companies to expand their growth by bringing an upliftment to branding and awareness campaigns which automatically leads to a boost in overall sales. In today’s era of digitalization, E-Commerce has become one of the most popular and one of the most high-paying sources of income.
• Job Offers: The COVID-19 crisis has affected the working community to a large extent. Companies offer a “WORK FROM HOME” as people from remote areas are given the opportunity to work and generate sufficient income from sitting at their homes. This type of job is both beneficial for the employees as well as the hiring companies.

Start Freelancing services – In India, freelance services are viewed as the future of digital marketing since they enable one individual to work with numerous clients. No matter where they live, independent contractors can provide their skills. Being a freelancer gives one the opportunity to work on a range of relevant projects and gives one the freedom to choose which clients to work with. They also have the the ability to choose the workload they can work as much or as little as they want.

Digital Marketing Manager – A Digital Marketing Manager is a professional who is responsible for maintaining the brand’s online presence and sales by working on various marketing campaigns. The Digital Marketing Manager’s role is to develop, implement, and manage marketing campaigns that promote a company and its products or services.

Scope of MBA in digital marketing in Bilaspur for students

As the world is moving forward toward the digital age all things will happen digitally rather than manually. This provides a huge opportunity for digital marketers and their skills will be more in demand in the future. Most people find different brands today through social media. Social media is influencing people’s life greatly and this is also the most important place for digital marketing.

Digital Marketing grows year by year we can easily see it everyone wants things should be available at their doorstep because of this companies are doing their best to satisfy their customers’ demands. Now nearly 75% of marketers claim to have built business trust with digital marketing and 49% of businesses say that digital marketing gets them the best ROI.

The global digital advertising market is estimated to reach $786 billion by 2026 and thus there is a high scope of MBA in digital marketing in Bilaspur for students.

There is a huge Scope of MBA in digital marketing in Bilaspur for students, An MBA in Digital Marketing in Bilaspur provides students with a wide range of career opportunities, experience, and exposure to various industries. Some of the most common areas of focus include:

• Social Media Marketing: Graduates in this field focus on creating and managing social media campaigns that engage customers and build brand awareness. Social media marketing involves the use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a product, service, or brand.
• Search Engine Optimisation(SEO) and Search Engine Marketing(SEM): These professionals focus on improving a website’s visibility in search engine pages (SERPs)through techniques such as keyword research and link building.
• E-Commerce: Graduates in this field work with online retailers to optimize their sales and customer experience.ECommerce, short for electronic commerce, refers to the buying and selling of goods and services online. It involves the use of digital technologies to conduct transactions between buyers and sellers without the need for any physical store or face-to-face interaction. E-commerce has revolutionized the way businesses operate, providing consumers with greater convenience, wider product selection, and more competitive pricing.
• Email Marketing: Graduates in this field focus on creating and implementing email campaigns to engage customers and drive sales. Email marketing refers to the use of email to promote products, services, or brands, typically to a list of subscribers, This includes sending newsletters, promotional offers, and updates as well as automated messages triggered by specific user actions.
• Content Marketing: Graduates in this field focus on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Content Marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the aim of driving profitable customer action.

Overview of the Digital Marketing Job Market in Bilaspur

Digital Marketing Landscape in Bilaspur:
The digital marketing landscape in Bilaspur reflects global trends while addressing the specific needs of local businesses. From traditional establishments to emerging e-commerce ventures, businesses in Bilaspur are leveraging digital channels to expand their reach and enhance their presence.

Importance of Digital Marketing in the Current Digital Age:
In today’s digital age, digital marketing is indispensable for businesses in Bilaspur to connect with their target audience effectively. It offers avenues for engagement, visibility, and growth, catering to the evolving preferences of consumers in Bilaspur’s market.

Emerging Digital Marketing Trends:
Trends like AI integration are shaping digital marketing strategies in Bilaspur, offering personalized experiences and optimizing processes. Keeping abreast of these emerging trends is vital for professionals in Bilaspur’s digital marketing job market to stay competitive.

Predictions for the Next 5 Years in Bilaspur’s Digital Marketing Landscape:
The future of digital marketing in Bilaspur will likely see a continued emphasis on analytics and data-driven strategies. Businesses will rely on data to make informed decisions and optimize their marketing efforts effectively.

The Increasing Importance of Analytics and Data-Driven Marketing:
Analytics and data-driven marketing are becoming increasingly crucial for businesses in Bilaspur to derive actionable insights and measure the effectiveness of their digital campaigns.

Skills Future Digital Marketers Will Need:
Future digital marketers in Bilaspur will require a diverse skill set, including technical proficiency, creativity, strategic thinking, and adaptability. These skills will be essential for navigating the evolving digital landscape and seizing opportunities for growth.

How to start your career in digital marketing

Embarking on a career in digital marketing in Bilaspur can be both exciting and challenging, but with the right approach and education, you can pave your way to success. While self-learning offers flexibility, formal education like an MBA in Digital Marketing provides a structured curriculum, expert guidance, and networking opportunities crucial for long-term career growth within the scope of digital marketing in Bilaspur.

Key certifications play a vital role in enhancing employability. Certificates such as Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint not only validate your skills but also showcase your dedication to continuous learning and proficiency in industry-standard tools and platforms.

Gaining practical experience is paramount in digital marketing. Seek internships, freelance projects, or contribute to open-source marketing campaigns to refine your skills and expand your network. Undertaking personal projects allows you to experiment with different strategies, demonstrating your creativity and initiative to potential employers.

Crafting a compelling portfolio is essential for showcasing your capabilities. Include case studies, projects, and achievements highlighting your expertise in SEO optimization, content creation, social media management, and data analytics. A well-curated portfolio sets you apart in Bilaspur’s competitive job market.

Pursuing an MBA in Digital Marketing not only provides comprehensive knowledge but also grants access to a vast network of industry professionals and mentors. Combined with practical experience and certifications, an MBA equips you with the tools and confidence to thrive in Bilaspur’s dynamic digital marketing landscape.

Popular Digital Marketing certifications in Bilaspur

In Bilaspur, the scope of digital marketing is burgeoning, necessitating professionals to equip themselves with sought-after certifications to excel in this dynamic field.

1. IIDE – Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2. Academy of Digital Arts – ADA

Overview:

ADA is a well-known brand known in the industry for VFX & IT education and industry-relevant animation, They have years of experience in training students for various sectors.

Studying in ADA gives students an advantage in job interviews, originating a lot of positive buzz and goodwill for their brand in the marketplace.

Academy of Digital Arts provides career development training, job placement assistance & mock interview workshops to students at the end of their training.

ADA has extensive collaboration with Academic Institutions and Top Colleges & also assists them in training Students for the Job Market.

Who it’s for:

1. Freshers
2. Traditional Marketers
3. Entrepreneurs
4. Brand and Communication Managers
5. Sales Professionals

Benefits:

• AUTHORISE ADOBE TESTING CENTER
• ACADEMIC PARTNER FOR MANY COLLEGES
• EXPERIENCE OF MORE THAN A DECADE IN EDUCATION FIELD
• ADOBE CERTIFIED FACULTIES FOR BETTER TRAINING
• 100% PLACEMENT ASSISTANCE FOR STUDENTS

Course Link: https://academyofdigitalarts.com/octagon-programm/

3. Baba Programmer

Overview:

Job-oriented training is provided by Baba Programmers in areas such as Digital Marketing, C and C++, Java, PHP and MySQL, Python, Laravel, Django, HTML5, CSS3, and Bootstrap4. Laravel, Django, Html5, Css3, Bootstrap4, Javascript, Json, Ajax, Website Development, UI Development, Backend Development, Full Stack Development, Python Web Development.

They have experienced mentors having years of experience in the corporate world.

Who it’s for:

1. Freelancers
2. Marketers
3. Entrepreneurs

Benefits:

• Practical Training
• Certificate of completion
• Qualified trainers

Course Link: http://www.babaprogrammer.com/Digital-Marketing-Course.php

4. Scoop Skill

Overview:

Scoop Skill is founded by Anuj Sah who has worked in many digital marketing agencies. He runs two digital marketing platforms such as Rent2cash.com and Chanakya.

Scoop Skill is one of the leading Institutes in Bilaspur providing Digital Marketing courses. Its main mission is to train the students of Bilaspur and make them highly skilled digital marketers.

Scoop skill’s digital marketing curriculum is designed for individuals who want to learn the principles of digital marketing and obtain hands-on experience and for new students.

It’s also appropriate for seasoned marketers who want to brush up on their digital marketing skills and for women.

Who it’s for:

1. Those interested in pursuing a career in digital marketing or enhancing their existing marketing skills.
2. Individuals looking to promote their businesses online and gain a competitive edge.
3. Individuals seeking to enter the field of digital marketing and wanting to build a strong foundation.
4. Professionals from diverse backgrounds looking to transition into the dynamic field of digital marketing.

Benefits:

• 100% Practical
• Job oriented
• Flexible batches

Course Link: https://scoopskill.in/product/how-to-design-a-logo/

5. HSIM

Overview:

HSIM – Hindustan School of Internet Marketing is a non-profit making organization that aims to deliver the best digital marketing courses in Panipat to Haryana’s youth. Their digital marketing course empowers their students for their personal and professional growth.

HSIM is working to spread digital marketing awareness in the villages of Haryana. Putting more effort into making their life fortune with how to earn money online.

Who it’s for:

1. Students
2. Housewives
3. Working Professionals
4. Businessman/Entrepreneurs

Benefits:

• 100% Job Placement Guarantee
• No Technical Skills Required
• Work on Live Projects
• Learn from Certified Trainers

Course Link: https://hsim.in/

Why should one opt for an MBA in Digital Marketing?

Digital Marketing can be a very promising career choice for people due to various factors but one of the most common factors contributing to it is our gradual shift and dependence on the internet for everything, It can be seen that everything will be online in the future and to promote products Digital Marketers will be needed.

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Bilaspur is expanding as well. Using advertising strategies and applying them to the internet world is the goal of this digital marketing course.

MBA in Digital Marketing is a 2 years post-graduate program. It Trains students in how to optimally use the Internet and other platforms to engage with customers and promote brands.

Digital marketing will never stop and hence, the scope of MBA in digital marketing in Bilaspur.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Bilaspur and if you are willing to pursue MBA in digital marketing and looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.

IIDE is India’s leading institute for digital marketing. They provide online digital marketing courses with a certificate. It is India’s only online as well as online digital marketing course taught by industry experts in a comprehensive and question-oriented format.

IIDE offers a 100% placement guarantee for its 11-month post-graduation in Digital Marketing course, which is intended to prepare students for mid-to senior-level roles in the field. Since the field of digital marketing is expanding quickly in India, many graduates are choosing to pursue post-graduation degrees in it.

There are INR 5,95,000 in costs. Also available to you is the 0% EMI option, with monthly payments beginning at INR 25,000. Although this may appear pricey, the ROI is strong given that graduates typically start out earning INR 4-5 LPA.

Available Scholarships:

All accepted students have the opportunity to apply for scholarships from IIDE, with the possibility of winning scholarships worth up to INR 1,00,000 based on merit. Because IIDE always puts the needs of its students first, the entire program is enjoyable and jam-packed with real-world learning opportunities.

Have a look at one of their alumni’s success stories:

Many students have been placed in reputed organizations. So, if you are willing to pursue then Register Now.

FAQs or Frequently Asked Questions:

Q. What is the scope of MBA in digital marketing in Bilaspur?

After earning a master’s degree in digital marketing, one can begin living a good life with a high salary. There is a good number of job opportunities available due to the digitization of businesses. The scope of MBA in digital marketing in Bilaspur is high.

Q. How can you become a digital marketer?

You can become a digital marketer easily with various offline and online courses at a budget-friendly cost. Now, you can become a digital marketer with high-quality education right from the comfort of your home.

Q. Is taking a quick course or getting an MBA in digital marketing a good idea?

While an MBA degree will provide students with greater expertise on the issue, a brief course in digital marketing will only give students a fundamental understanding of the course. After earning an MBA degree as opposed to taking a quick course, it will be simpler to find decent employment prospects.

Q. Is it good to do an MBA in Digital Marketing?

Business is evolving slowly moving from a traditional way of doing business to digitally where they can reach people globally and for this, they needed people well versed in digital marketing to reach them. That’s why digital marketing will be good for people to learn.

Q. What job can I get after doing Digital Marketing?

• Digital Marketing Consultant
• Digital Marketing Manager
• Senior Analyst
• Brand Manager are some jobs after doing digital marketing.

Q. Is MBA in Digital Marketing Easy to Learn?

Yes, Digital Marketing is easy to learn. It is an anon-technical course which is easy to grasp.

Q. Can I get a good salary in Digital Marketing?

The average salary of a digital marketing executive starts from 2 LPA and goes up to 6 LPA as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average of 3.6LPA and a maximum of 9.4LPA.

Q. What are the responsibilities of a Digital Marketing Manager?

The responsibility of a Digital Market Manager is to design and implement a digital marketing strategy, build the digital presence of a brand, monitor and review the data received, etc.

Conclusion

Digital marketing has evolved and established itself in India as the new norm. For a variety of positions related to the area of digital marketing, top businesses, and organizations in Bilaspur favour and hire graduates with an MBA in digital marketing. Because of the movement in the market towards digital platforms, MBA programs in digital marketing are now offered in Bilaspur, making this the most popular field. 

Scope Of an MBA in Digital Marketing in Bilaspur is considered a good opportunity for people as there are not many people focusing on going and there are many opportunities available because of this. People can easily find jobs there with a good salary.

We hope this blog has helped you gain good insights into the scope of MBA in digital marketing in Bilaspur. Do let us know about your views in the comments section below and visit the IIDE Portal to read more such content.

 If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at admissions@iide.co for a free counseling session.