6 Best Google Ads Courses in Dubai To Boost Your Digital Skills

Updated on: Jan 3, 2023
Google Ads Courses in Dubai - Featured Image

Are you looking for Google Ads Courses in Dubai? Are you eager to learn how Google Ads works for various products and services in the global market? Then starting with this blog is the proper move.

Firstly, Google Ads is an online advertising program offered by Google through which you can able to create online ads to reach consumers at the right time they’re looking for the goods and services you offer. In a much simpler manner, it can use to advertise your company, assist in the sale of goods or services, spread awareness, and boost website traffic. 

Secondly, there are almost 63,000 searches made on Google every second, and most search results pages have Google advertising. Google advertising, which is purchased by businesses, can be a highly successful means of bringing relevant, qualified visitors to your website precisely at the time when people are looking for the kinds of goods or services your company provides.

Now that you have understood what is Google Ads and why it is a crucial part of any company’s digital marketing strategy. Let’s take a look at the number of Google Adwords jobs available in the United Arab Emirates with some of the remote jobs.

Google Ads Courses in Dubai - Job Statistics

Source: Linkedin.com

The numbers are shown as self-evident. Professionals and experts in the field of SEM or Google Adwords are in high demand. Now is a great moment to start thinking about a career as a Google Ads Specialist.

Bonus Tip: Are you keen to know more about the potential salary of a Google Ads Specialist? Then you can check out this blog on Complete Guide on Google Ads Specialist Salary of Every Job Roles.

Now that you have a better understanding of Google Ads, let’s look at a selection of the best Google Ads Courses in Dubai that will help you learn Google Ads Tools quickly with detailed information on curriculum, fees, faculty, & many more.


Quick Overview of Google Ads courses:

Institutes Duration Fees
IIDE- The Digital School 16 Hours $110
Leads Dubai N/A N/A
SEO International N/A $231
Udemy 24.5 hours $129.99
The Knowledge Academy N/A $995
Coursera 2 hours N/A
Digital Marketing Courses in Delhi - masterclass

Top 6 Google Ads Courses in Dubai:


1. IIDE – The Digital School


IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

  • Learning Google Ads basics
  • Setting up a campaign
  • Introduction to Ad Groups & Keywords
  • Bidding strategies & Budget Strategies
  • Text Ads, Auctions & Ad Ranks
  • Tracking & Optimization for Search Ads
  • Google Display Network
  • YouTube & App Ads
  • Shopping Ads & Performance Analysis

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course in Abu Dhabi - IIDE Faculty

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fees are AED 405.

This fee may appear to be a little on the high side, but have a look at the course highlights:

  • Industry-recognized IIDE Certification
  • 6+ Hours of Live Class
  • 1+ Hour of Video Lectures
  • Attend lectures via any Device
  • Access to Video lectures for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Google Ads Course in Abu Dhabi - IIDE Certification

IIDE Students Work At

SEO courses in Vijayawada- IIDE alumni

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/google-ads-course/

2. Leads Dubai

Google Ads Courses in Dubai - Leads Dubai Logo

Leads Dubai is a lead generation business in the UAE. They offer a variety of services, including SEO services and Google Ads Management. Their training guides you through the fundamentals of Google Adwords at every level, from novice to expert. 

The course helps you comprehend the fundamentals of optimising your display advertisements, keywords, and ad campaigns. Through its industry-relevant, beginner-focused curriculum, the institute seeks to educate the youth in addition to offering services.

Its primary goal is to give its clients the greatest service and results possible while expanding and upholding its position as the most highly regarded marketing company in the UAE.

Course Syllabus

  • Campaign Setup
  • Create New Campaign
  • Keyword Research
  • Campaign Structure
  • Bidding Strategies
  • Audience targeting
  • Ad Copies & Extensions
  • Conversion Tracking
  • Remarketing Campaigns
  • Campaign Optimization
  • Optimize keywords, ads, landing pages
  • Analyse and remove wrong clickers
  • Track performance with google analytics
  • Monitor campaign performance
  • Improve quality score and Campaign ROI

Course Duration and Fees

This Google Ads course’s duration and cost are not known. You can get in touch with the institution using the information below.

Course Highlights

  • Setup New Brand awareness, traffic or lead generation ads
  • Advertise on Google Search 1st Page
  • Create New YouTube Video Ads Campaign
  • Create Google Display Network Ads ( GDN Banner Ads )
  • Setup Mobile App Install Ads
  • Shopping Ads for Ecommerce
  • Learn Advanced Optimization Tips & Case Studies

Contact Details

Phone: +971503047470
Email: [email protected]

3. SEO International

Google Ads Courses in Dubai - SEO International Logo

Since November 1999, SEO International, a branch of Al Wafaa Group and a Google Partner firm based in Dubai, has provided Digital Marketing Courses and Consulting in Dubai, the GCC, Pakistan, and India.

Find out how to use automated technologies like Smart Bidding, Responsive Search Ads, Comprehensive Data Analysis, and Audience Solutions to build and carry out effective Google Search Ad Campaigns in order to increase campaign success and find your target customers anywhere in the world.

Course Syllabus

  • Introduction to Google Search Ads Campaigns
  • Introduction to Keywords
  • Introduction to Ad Groups – Keywords, Ad Copies, and Landing Pages
  • Using Ad Extensions
  • Remarketing with Search Ads
  • Bidding Strategies
  • Search Campaigns’ Optimization using Google Analytics

Course Duration and Fees

The cost of this Google Ads course is USD 231, however its duration is unknown.

Course Highlights

  • 24/7 support
  • Classroom-based sessions, sessions over zoom, and sessions at your premises.
  • Training by Industry Experts

Contact Details

Phone: +971 4 263 6936, +971 55 9971 452
Email: [email protected] 

4. Udemy

Google Ads Courses in Dubai - Udemy Logo

Both students and working adults can take advantage of Udemy’s free open online courses. On Udemy, which offers millions of courses on a variety of subjects, you can sign up for any course you’re interested in taking.

Thanks to Udemy’s carefully curated portfolio of business and technical courses, organisations may achieve more if they place learning at the centre of their strategy. If you want to learn something new or share what you already know, you’ve come to the right place.

Udemy uses online education to bring individuals from all over the world together. Udemy supports companies of all sizes in their planning for the future.

Course Syllabus

  • Introduction to Google Ads
  • Creating and Setting Up Our First Google Ads Account
  • Structuring Your Ad Groups Like A Professional
  • How To Write Killer Ads in Google Ads!
  • Setting Up Your AdWords Billing
  • Keywords in Depth – The Heartbeat of Your Account
  • Account Structure – How To Structure Ad Groups Like A Pro
  • The Incredible Dynamics Of The AdWords Auction
  • Expanding And Refining Your Campaigns
  • Negative Keywords – Your Greatest Ally
  • Making Your Ads Unstoppable With Multiple Ad Extensions
  • Remarketing – Your Secret Weapon To Converting Like A Boss
  • Keeping Track Of Profits With Conversion Tracking
  • Profitable Bidding Strategies
  • Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
  • Conclusion … Goodbye For Now!
  • Bonus Material

Course Duration and Fees

On-demand video footage for this online course is available for 24.5 hours. This course will set you back USD 129.99.

Course Highlights

  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
  • 30-Day Money-Back Guarantee
  • Top companies offer this course to their employees

Contact Details

Email: [email protected]

5. The Knowledge Academy

Google Ads Courses in Dubai - The Knowledge Academy logo

The Knowledge Academy in the United Arab Emirates is the biggest provider of classroom and online training courses globally.

They can offer more than 30,000 courses in more than 1,000 locations throughout 190 countries, making them the largest and most respected provider of training courses in the world. They have successfully trained more than 1 million delegates to become industry leaders, exhibiting to all aspirational students their world-renowned trust and unmatched premium quality.

Course Syllabus

  • Module 1: PPC
  • Module 2: Google AdWords
  • Module 3: Bidding and Quality Score
  • Module 4: Quality Score Factors
  • Module 5: Keyword Match Types
  • Module 6: Competitor Research
  • Module 7: Writing Adverts
  • Module 8: Google Keyword Planner
  • Module 9: Initiating an Ad Campaign
  • Module 10: Google AdWords Account
  • Module 11: Ad Extensions
  • Module 12: Tracking Options
  • Module 13: Assessment of Changes
  • Module 14: Google Ad Preview Tool

Course Duration and Fees

Accreditation for the Google Ads Masterclass in Dubai is USD 995. To find out more about their fees and course length, please contact them using the information provided below.

Course Highlights

  • Certification pack consisting of course notes and exercises
  • Experienced Instructor
  • Refreshments
  • You can take up this course online self-paced, online instructor-led, classroom or onsite
  • 24/7 Online Support

Contact Details

Phone: 0 800 0444 3286
Email: [email protected]

6. Coursera – Create a Google Ads Search Campaign

Google Ads Courses in Dubai - Coursera's logo

Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.

Course Syllabus

  • Intro and account creation
  • Set up your goals and campaign type
  • Choose your main targeting options.
  • Define bidding and budget
  • Create adgroups and keywords
  • Design compelling ads
  • Pause and activate ad groups, personalize keyword match types
  •  Set up conversion tracking

Course Duration and Fees

The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • 2 hours
  • Advanced
  • No download needed
  • Split-screen video
  • English
  • Desktop only

Contact Details

Phone: N/A
Email: N/A
Address: N/A


Digital Marketing Courses in Delhi - masterclass

FAQs – Frequently Asked Questions 

Q. What is the best Google Ads Courses in Dubai?

Ans. You should check out IIDE’s Google Ads Course after reading our listicle, we say. You will learn how to create Google Ads using a user’s perception in this Google Ads course in Dubai. You’ll also discover how to make your adverts more effective..

Q. What is SEM?

Ans. SEM or Search Engine Marketing is one of the best strategies for expanding your company in a market that is becoming more and more competitive. 

It can be conducted via a variety of platforms, but Google Ads is the most popular one. SEM on Google is a great tool for businesses to drive targeted traffic to their websites and boost conversion rates.

Q. What is PPC?

Ans. PPC or Pay-Per-Click advertising, allows you to place advertisements on Google and reach a sizable audience of individuals who are looking for the goods, services, or knowledge you can offer.

Q. Is this course on Google Ads hard to learn?

Ans. No, once you get the fundamental ideas, Google Ads is comparatively simple to master. Many of the online courses are simple to understand.

Q. What are the different sorts of Google Ads?

Ans. There are mainly 3 types of Google Ads i.e Search Network Campaigns, Display Network Campaigns and Video Campaigns.


We’ve come to the end of our blog, but we still want to wish you luck as you start a career in this field. Our site is designed to help you choose the best education or knowledge possible.

We have a section of our knowledge portal devoted to the issue where you can read a selection of articles on numerous themes if you want to learn more about Google Ads or any other topics.

Moreover, Google Ads is only one aspect of a profession in digital marketing. There are other additional abilities needed, therefore you should look into the IIDE short-term certification courses if you want to learn more about them.

Please post your queries or concerns in the comments section below if you have any. We look forward to hearing from you. Kudos!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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