Are you curious to know about the top Digital Marketing Trends in Balikpapan? Are you planning to grow your business? But how do you go about doing this? If you stay updated on digital marketing trends and apply them to your business, you will get closer to your ultimate goal.
For you to better understand them, we’ve listed and thoroughly explained several Balikpapan-specific digital marketing trends. But first, let’s talk about digital marketing. Digital marketing is promoting your business online through various digital channels, such as online video, display ads, search engine marketing, paid social ads, social media posts, etc. You can choose any digital channel based on your goals and the product or service you provide.
Before we get into the latest digital marketing trends, let’s first define what a digital marketing trend is. It refers to any changes in the direction of digital marketing, such as new digital marketing strategies, shifts in consumer behaviour, technological advancements, and so on. It is essential to keep up with any developments and fashion trends to avoid missing out on opportunities.
Now we can have a look at the best digital marketing trends in Balikpapan. Also, suppose you are new to digital marketing. In that case, you should first watch the Free Digital Marketing Masterclass by IIDE Founder Karan Shah to understand digital marketing better before moving with the blog.
Why is Digital Marketing a trending career?
A career in digital marketing is thriving because the field is evolving as new platforms are introduced. Digital marketing helps any business to connect with the right people in the right place at the right time. Digital marketing is growing over the past few years, it helps businesses to focus on their target audiences using online digital strategies & bought high revenue with less investment. With so many advantages to offer, as well as easy control and monitoring, it is quickly becoming one of the most demanded careers.
As internet users are increasing rapidly, so is the demand for digital marketing experts. A digital marketer’s job is to look for trends and how they affect visibility. Building experience in digital marketing contains almost every aspect of a brand’s online presence.
As search engines release new updates, digital marketing managers assess how these changes affect website rankings. Following that, the entire marketing team collaborates to develop a strategy.
Also, there are many great opportunities for digital marketing jobs in Balikpapan with huge salaries.
(Source: Google Search)
Best Digital Marketing Trends in Balikpapan in 2023
You don’t need to worry because we have listed down the latest digital marketing trends in Balikpapan and explained them in detail so that you could understand them better. Let’s have a look:
Instagram reels/ Youtube shorts/ Tiktok:
Nowadays, who wants to read long blogs written about any brand or product? Everyone prefers to watch video content over reading blogs because videos give more information in less time in an interesting way.
People can easily make wonderful short videos by using trending music, attractive graphics & by doing editing, and they can post them on youtube or Instagram or Tiktok.
Instagram & Tiktok provide their design & editing features. Reels/shorts/TikTok are not only engaging but they also can get you high reach in a short period.
In Tiktok videos & Instagram shopping, creators can also add product links of purchase so that users can explore the product & other details to make a purchase.
People trust the product more when it is shared by any personal connection or person they follow than the brand promoting the product through ads. That’s why the craze for influencer marketing is increasing rapidly. Now brands approach influencers to promote their products on their social media accounts.
Nowadays, many influencers sponsor ads in collaboration with brands to promote their products in exchange for cash. Because this new generation follows various influencers, brands can easily target them through influencers.
Influencers can be at the mega level or micro level, it depends on their number of followers. Influencers also vary in their niche, from fashion, beauty, travel, tech, and food to fitness.
Social Media Stories:
Social media stories are quick, usually 10 to 15 seconds video clips or photos that provide a slightly different glimpse of a person or business and then simply disappear within 24 hours.
It is another way for businesses to promote their products. Stories include a variety of features such as Asking a question, polls, swiping up, and many more that allow your audience to give a response to your ad. This allows brands to better understand their customers’ needs and desires.
On social media stories, you can share behind-the-scenes captures, links to external content, recent social posts, products & services, company updates & other content. Platforms that offer social media stories are Facebook, Instagram, Snapchat, Twitter, Linkedin, Youtube & Pinterest.
Small businesses benefit more from hyper-local SEO. This algorithm targets people with current information and answers basic questions such as “medical near me” and similar questions. Google My Business can assist you in supporting this algorithm for your company.
The advantages are obvious: your customer’s search journey is simplified, it’s easier to compete with other businesses for more niche hyperlocal search terms, and it should result in more leads to your door.
Google is well aware of these advantages. It has recently adapted to the mobile habits of users who increasingly search for businesses ‘near me or ‘near to…’ and who use hyperlocal locations in their phrases.
Everyone is impatient in this modern era, people don’t want to waste their time waiting for the response to their queries. So, that’s why chatbots existed to make it easy for brands to assist their customers in a short time. Chatbots interact with people when they visit your website. As a result of positive experiences for customers, this eventually leads to more sales and recommendations.
In Indonesia, many businesses are already utilising this technology. Telkomsel, XL, and BRI are a few examples. These companies use chatbots to respond to customer questions in real-time, 24 hours a day, seven days a week.
Marketing on the Metaverse:
Without a doubt, the biggest tech story was the change in Facebook’s name to “Meta.” Meta is attempting to redefine social connection by utilising cutting-edge augmented reality (AR), mixed reality (MR), virtual reality (VR), and virtual world technologies. Experimental values, the metaverse allows users to interact with real-life avatars in a virtual environment and perform many of the same activities as they would in the physical one.
The actual difficulty for marketers in this situation is developing creative advertising techniques for the digital or virtual realm. From a marketing standpoint, this is critical because it is clear that Meta wishes to attract Facebook’s massive user base into its domain.
Geofencing or location-based marketing:
You may have noticed that when you pass by a specific location near a brand’s outlet, you get a notification from that outlet that you are nearby and you can shop from them, which is known as geofencing (location-based marketing).
Through Geofencing, brands can target people in specific locations by using their GPS, WiFi, cellular data, radio frequency identification (RFID), and other location services.
Brands use this strategy when they have to target only those people who are geographically more able to purchase their product or service.
Pizza Hut, Gojek, and Grab are a few Indonesian brands that use this marketing strategy. These brands use geofencing marketing to send notifications or promotional campaigns to potential customers who are nearby. For example, when you arrive in Jogja, your Grab App will notify you that you have a discount voucher to ride a Grab car from that location.
Where can you learn Digital Marketing in Balikpapan?
There are a lot of digital marketing jobs in Balikpapan which are ready to pay you a huge amount of salary but only if you have the right skills and knowledge about digital marketing. If you want to stay updated on digital marketing trends and get the right skills, you must learn digital marketing. If you are ready to learn, then you should invest your time and money in mastering digital marketing skills so that you can grab a good opportunity.
IIDE’s advanced digital marketing course will teach you from beginner level to advanced level digital marketing along with industry-relevant training in less than 4 months.
But Why IIDE? Because IIDE not only helps you with education but also provides you with skill training & placements as well.
Here are the key highlights that you should know-
- 100+ Hours of Live Classes
- 50+ Hours of Videos
- Scholarships up to INR 80,000
- 1-on-1 Mentoring Sessions
- In-class Live Presentations
- 20+ Industry Tools Mastery
- 100% Placement Assistance
- Resume & Interview Training
- 8 Brand Projects
- 0% EMI Option Available
Here’s what the alumni say about the course-
FAQs – Frequently Asked Questions
Q. What is the future scope of digital marketing in Balikpapan?
Ans. There is big scope for digital marketing in Balikpapan in the upcoming years. With the help of digital marketing, businesses can easily use data to target audiences based on factors like gender, age, location, interests, and education to promote their products.
Q. What are the top trends in digital marketing for 2023?
Ans. The top trends in digital marketing for 2023 are various social media contents (video content, short videos, instant pictures/reels and personalisation content), (micro) Influencer marketing, AI, AR/VR, SEO, programmatic advertising, geofencing, chatbots, and email marketing to name a few.
Q. What are the 3 most important things in digital marketing?
Ans. The 3 most important things when it comes to digital marketing are Lead generation, lead capturing and lead nurturing. The entire process of digital marketing revolves around the leads since the ultimate aim of the business is to generate profits that too continuously.
Q. Why is digital marketing in trend?
Ans. Digital marketing is in trend because when it is used effectively it can create a competitive advantage & you can grow your business in a short time. Moreover, you can market to the audience you want, with various specifics, without breaking the bank.
Q. What are the 5 Ds of digital marketing?
Ans. The entire world of digital marketing revolves around the 5Ds – Digital devices, digital platforms, digital media, digital data, and digital technology. Without these, this world of digital marketing is non-existential.
No one had thought digital marketing was going to boom like this in the business industry. But for those who had known that this is going to happen, they considered learning and investing in digital branding are already leading & making profits.
Now, the same situation is existing today, the latest digital marketing trends in Balikpapan are helping the brands in their growth. The demand for digital marketers in Balikpapan is increasing day by day, & those who learn digital marketing now will benefit for years to come.
That’s why we recommend enrolling you in an industry-relevant digital marketing course like IIDE & master the skills before looking for digital marketing jobs in Balikpapan.
We hope you enjoyed reading this blog on Digital Marketing Trends in Balikpapan. Comment down your doubts, if you have any. Happy reading!