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Do you want to pursue a career in digital marketing but want to know the average digital marketing salary in George Town? If yes, then this article could be the perfect clue for you.
In this article, we will explore what are the different factors that affect digital marketing salaries in George Town and, more importantly, what are the high-paying digital marketing jobs in George Town. But before diving into that, let’s first take a closer look at what digital marketing is, why it’s important these days, and why you should master this most coveted skill ASAP.
So what exactly is digital marketing?
Digital marketing is defined as the practice of promoting services or goods using digital or electronic media. Simply put, it is an internet-based task aimed at selling products or providing services. It is an area of the industry that can bring you great benefits in promoting your business. Compared to traditional marketing channels, digital or online marketing has many advantages.
Digital marketing can be understood as a new philosophy that emerges as technology improves. Today, digital marketing can be used to sell goods, services, and even ideas and information on the Internet. Traditional marketing still exists, but it is slowly disappearing. Digital marketing makes shopping easier for consumers. Marketing becomes much easier when marketers know what their target audience wants.
But why is digital marketing so important these days?
India is a country that operates in a highly competitive environment where new businesses emerge on daily basis. Therefore, developing a proper marketing strategy is essential to keep up with this competitive market. In today’s digital world, digital marketing is one of the most effective ways to promote your business. Thanks to digital marketing, advertising has become more innovative and exciting.
One of the main reasons for the growing demand for digital marketing is the internet. This allows companies to interact with their target groups in real-time. Today we are completely surrounded by digital media. From smartphones to smartwatches to tablets, all the gadgets, and devices we use today have internet access. This constant connection between us and the internet is a treasure for digital marketers.
There are approximately 749 million internet users across India. This gives every company in George Town a chance to reach its target audience on the platform or website that they spend a lot of time and money on. Digital marketing helps businesses by providing data and insights that can be used to target potential customers. It also helps businesses by giving them the opportunity to compete with their competitors online.
But why choose digital marketing as a career?
Digital marketing is a highly cost-effective form of marketing that provides global reach to businesses. It has become a very important part of every industry in Georgetown. It helps businesses understand consumer behavior and can be easily tracked and monitored. As the scope of digital marketing in India expands day by day, so does the demand and importance of digital marketing professionals. Let’s take a quick look at the market for digital marketing professionals in Georgetown:
Source: Indeed.com
As you can see, there are many jobs for digital marketing professionals in George Town, making digital marketing one of the most important skills to acquire.
Digital marketing is the fastest-moving and most challenging industry. There are many reasons to study and pursue a career in digital marketing. This is a demanding job that offers many career opportunities. This is a technical and creative field packed with thousands of career opportunities. Digital marketing can not only get you a high-paying job, but you can also start your own business with the help of digital marketing.
So, if you want to learn digital marketing and pursue a career in this ever-evolving industry, check out IIDE’s Online Digital Marketing Course. It is a great place to learn a variety of basic digital marketing concepts from the comfort of your own home.
You can also check out this 45-minute Free Masterclass by the CEO & Founder of IIDE, Mr. Karan Shah in which you’ll get to learn the basics of digital marketing along with its various important concepts and secrets.
Karan Shah
Founder and CEO at IIDE
Updated on: Sep 12, 2024
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Factors That Affect Your Digital Marketing Salary:
How much you can earn from a digital marketing job depends on many factors. Some of these factors are as follows:
1. Work Experience
It is often believed that the longer you work at a job, the more productive you will be. As a result, an experienced digital marketer usually earns more than beginners or freshers.
2. Credibility
Credibility is also one of the key factors in the digital marketing industry. The better your reputation, the more you can earn as a digital marketing employee.
3. Job Title
Of course, the role itself is an important factor in determining how much you will earn from a job. The more responsibility you take on the job, the more salary you’ll get paid.
4. Region
Companies in large cities and urban areas, where the cost of living is higher, tend to pay higher salaries than companies in more affordable areas. However, before accepting a job, use research tools such as the Cost of Living Calculator to determine the minimum salary required to work for a particular employer.
5. Size of the Company
The bigger the company you work for, the higher your income. This is because companies with large numbers of employees often have a higher return on revenue and can afford to pay their employees higher wages.
6. Your Level of Education
Your level of education has a big impact on your salary, especially if you’re in the early stages of your career. But later in your career, the salary you will earn depends on your work experience and achievements in the digital marketing industry.
7. Certification
Employees with advanced degrees or professional qualifications or licenses can earn more than other employees in the same job who do not have those qualifications, especially when required by their employers.
8. Your Skills
Your current skills are another factor that determines your salary at the company you work for. Skills are even more important than the job you’re about to start or apply for.
Having skills in different areas is very important in digital marketing. If you want to gain skills in various areas of digital marketing, you should choose IIDE’s short-term certificate courses. All of these courses are led by industry experts through high-quality videos and are specifically designed to help you develop your industry-relevant digital marketing skills.
Also, watch this video where IIDE’s Founder and CEO Karan Shah will discuss the 6 most in-demand digital marketing skills you should master to future-proof your career in today’s digital world.
Digital Marketing Salary in George Town (Digital Marketing Jobs That Come With A High-paying Salary):
Some of the digital marketing jobs that come with a high-paying salary in George Town are as follows:
1. Search Engine Optimization (SEO) Manager
An SEO manager considers all aspects of search engines and provides businesses with various strategies that are necessary to find visitors who need a particular product or service. SEO helps in converting visitors into paying customers. With billions of websites available, SEO Manager helps businesses target the right content to attract the right people to their website.
Salary of an SEO Manager
According to Salary Explorer, an average SEO Manager in George Town can typically earn around INR 37,200 per month and in other parts of India, an SEO Manger’s salary can range from INR 17,500 to INR 58,800.
Source: salaryexplorer.com
Key Responsibility of an SEO Manager
- Audit the company’s website and existing SEO strategies
- Identify and implement various optimization strategies
- Use data to evaluate and improve the company’s SEO and ranking
- Conduct keyword research
- Analyze competitor websites
- Create keyword-rich SEO content
- Build valuable backlinks to the company’s website
- Optimize technical SEO elements
- Calculate ROI
- Generate monthly SEO campaign reports
2. Social Media Specialist
A social media specialist’s job is to create and publish content on all social media platforms such as Facebook, Instagram, and Twitter to build audiences and ensure customer engagement. They also track site metrics, reply to reader comments, and oversee creative design.
Salary of a Social Media Specialist
According to Salary Explorer, an average Social Media Specialist in George Town can typically earn around INR 30,900 per month and in other parts of India, a Social Media Specialist’s salary can range from INR 16,100 to INR 47,200.
Source: salaryexplorer.com
Key Responsibility of a Social Media Specialist
- Develop, implement, and manage a social media strategy
- Define key social media KPIs
- Manage and oversee social media content
- Use the latest social media best practices and technologies
- Use various social media marketing tools
If you want to pursue a career in social media marketing, you should choose IIDE’s Online Social Media Marketing Course. In this course, you’ll learn how to run targeted organic and paid social media marketing campaigns to increase brand awareness.
3. Market Research Manager
Market research managers are responsible for identifying targets, products, or services through market research. A market research manager’s job is to lead and oversee a team of researchers to collect information and data about market segments and report it to the marketing manager. The Market Research Manager’s responsibilities include working with other marketing professionals to help design and evaluate marketing campaigns, as well as researching and developing customer retention strategies.
Salary of a Market Research Manager
According to Salary Explorer, the average digital marketing salary of a Market Research Manager in George Town can be around INR 40,000 per month, and in other parts of India, the digital marketing salary of a Pay Per Click (PPC) Analyst can range from INR 19,200 to INR 62,800.
Source: salaryexplorer.com
Key Responsibility of a Market Research Manager
- Communicate with clients to understand and document business goals
- Choose the most appropriate research methods as well as techniques
- Design qualitative and quantitative research plans for products at all stages of the product lifecycle
- Oversee field research initiatives in collaboration with project leaders
- Interpret data, create reports and make actionable recommendations
4. Content Marketing Strategist
Currently, content strategists are in great demand in India as companies are always looking for professionals who can develop and manage their content properly. The content strategist’s role is to plan, create, design, edit and publish content according to business goals as well as customer needs. The Content Strategist is also responsible for managing the writing team, creating the editorial calendar, and contributing to the company’s online campaigns.
Salary of a Content Marketing Strategist
According to Salary Explorer, an average Content Marketing Strategist in George Town typically earns around INR 34,000 per month and in other parts of India, the salary of a Content Strategist can range from INR 16,300 to INR 53,400.
Source: salaryexplorer.com
Key Responsibility of a Content Marketing Strategist
- Understanding the Client’s Business Model
- Auditing SEO and Analytics
- Generating Content Themes
- Coordinating Content Creation and Delivery
- Creating and Maintaining an Editorial Calendar
- Developing SEO and Style Guidelines
- Promoting content in the right places
5. CopyWriter
Copywriting is one of the most in-demand digital marketing skills in India and they are responsible for creating words, phrases, slogans, sentences, and paragraphs to sell products and services. As a copywriter, you can create B2B copy for businesses that sell goods and services to other businesses, B2C copy for businesses that sell their products through retail stores, or D2C copy for businesses that sell directly to customers through their website.
Salary of a CopyWriter
According to Salary Explorer, an average CopyWriter in George Town can typically earn around INR 21,400 per month and in other parts of India, the salary of a CopyWriter can range from INR 11,100 to INR 32,700.
Source: salaryexplorer.com
Key Responsibility of a CopyWriter
- Conduct in-depth research
- Collaborate with creative professionals
- Build marketing projects and campaigns
- Create clear and engaging text and have clear opinions
- Edit and proofread text as needed
- Use Different SEO Principles in order to maximize copy’s reach
6. Web Developer
A web developer’s job is to create websites. Their main job is to make sure the website is visually appealing and easy to navigate, but many web developers are also responsible for website performance and its capacity.
Salary of a Web Developer
According to Salary Explorer, an average Web Developer in George Town can typically earn around INR 27,300 per month and in other parts of India, the salary of a Web Developer can range from INR 12,600 to INR 43,400.
Source: salaryexplorer.com
Key Responsibility of a Web Developer
- Designing User Interfaces and Navigation Menus
- Writing and Reviewing Website Code Such as HTML, XML, or JavaScript
- Integrating Multimedia Content into a Website
- Testing Web Applications
- Troubleshooting Performance or User Experience Issues
- Working with Designers, Developers, and Stakeholders
If you want to learn WordPress to pursue a career in web development, be sure to check out IIDE’s Online WordPress Course which will teach you how to build a website from scratch.
7. Digital Marketing Strategist
A Digital Marketing Strategist’s job is to plan and advise on the execution of marketing campaigns. They are a group of innovative, creative, and tech-savvy individuals who can spot trends before they peak and use those insights to inform the international marketing strategies and campaigns of the brands they represent. Digital strategists combine all relevant marketing channels and platforms, from SEO to paid media and content, for creating an actionable plan that will be used to start marketing a company’s product or service.
Salary of a Digital Marketing Strategist
According to Salary Explorer, an average Digital Marketing Strategist in George Town can typically earn around INR 42,400 per month and in other parts of India, the salary of a Digital Marketing Strategist can range from INR 22,400 to INR 64,400.
Source: salaryexplorer.com
Key Responsibility of a Digital Marketing Strategist
- Create, plan, and execute an overall digital marketing strategy
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Monitor all company social media accounts
- Achieve goals that motivate the digital marketing team
- Monitor competition and make suggestions for improvement
8. Web Analytics Manager
Web analytics managers are known to spend most of their time developing and implementing complex tools and strategies to turn raw data into business insights. These insights are often used for decision-making and strategic planning at higher levels of an organization.
Salary of a Web Analytics Manager
According to Salary Explorer, an average Web Analytics Manager in George Town can typically earn around INR 35,200 per month and in other parts of India, the salary of a Data Analyst can range from INR 16,200 to INR 56,000.
Source: salaryexplorer.com
Key Responsibility of a Web Analytics Manager
- Extract useful data and other valuable information
- Design processes for data analysis
- Maintain an understanding of business objectives and operations
- Oversee implementation of KPIs
- Create and present financial and operational reports
- Communicates results as well as findings with senior management
If you want to know how data analytics works and how it can help your business, check out IIDE’s Online Google Analytics Course.
9. Market Research Analyst
A market research analyst’s job is to research trending keywords, survey responses, social media mentions, and other data to find answers. Essentially, they transform information into actionable insights and help companies develop everything from competitive product launches to various marketing campaigns.
Salary of a Market Research Analyst
According to Salary Explorer, an average Market Research Analyst in George Town can typically earn around INR 36,800 per month and in other parts of India, the salary of a Market Research Analyst can range from INR 18,000 to INR 57,400.
Source: salaryexplorer.com
Key Responsibility of a Market Research Analyst
- Monitor and forecast marketing and sales trends
- Conduct research on specific market conditions
- Analyze consumer preferences
- Analyze and interpret data using statistical software
- Convert complex data into user-friendly simplify the form
10. Digital Marketing Manager
A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. Digital Marketing Managers play a key role in building brand awareness in the digital space, increasing website traffic, and generating leads and customers. Apart from that, they are also responsible for identifying the latest digital marketing trends in the market.
According to Salary Explorer, an average Digital Marketing Manager in George Town can typically earn around INR 43,500 per month and in other parts of India, the salary of a Digital Marketing Manager can range from INR 21,800 to INR 67,500.
Source: salaryexplorer.com
Key Responsibility of a Digital Marketing Manager
- Plan digital marketing campaigns
- Maintain a company’s social media presence on various digital channels
- Monitor a company’s online presence
- Identify the latest trends and insights
- Develop new and creative growth strategies
- New technologies assess
- monitor competition
- Identity both short-term and long-range issues as well as address them
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Karan Shah
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.