5 Best Digital Marketing Courses in Midrand To Ascend Your Digital Skills

Updated on: Mar 21, 2024
Digital Marketing Course in Midrand - Featured Image

Looking for digital marketing courses in Midrand in 2024? In this blog, we have penned down the top 5 Digital Marketing Courses in Midrand, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills

What is digital marketing? Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods towards digital marketing and curating impactful strategies to attract a wider audience.

Digital marketing industry around he world is expected to reach $807 billion in the year 2026.

Have a look at the number of digital marketing jobs available in Midrand.

Digital Marketing Courses in Midrand - Job Statistics

Source: indeed.com 

The number is skyrocketing! A career in the digital field has immense opportunities available for you.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

Types of Digital Marketing Courses in Midrand

Offline Courses:

If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.

If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.

Recommended for: Fresh graduates and newcomers to the field.

 

Online Courses:

Online digital marketing courses in Midrand provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Midrand are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Midrand for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Midrand with placements in detail.

List of Top 5 Digital Marketing Courses in Midrand

Here’s an overview of the top 5 digital marketing courses in Midrand, their duration, and the Google reviews.

Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.7
(1,147 reviews)
Digital Business Academy 3 Days 5 (1 review)
Digital School of Marketing 3 to 4 Months 4.9 (230 reviews)
University of Witwatersrand 14 Weeks 4.5 (2,103 reviews)
Oakfields College 12 Weeks 4.4 (31 reviews)
 

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses across the world. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Digital Business Academy

digital marketing courses in MIDRAND - Digital Business Academy logo

Digital Business Academy was founded in 2012 to equip young individuals for a digital future. The academy has trained over 3500 professionals from over 250 companies and is one of the most sought-after institutes in the city.

The expert trainers make use of the latest research, case studies, techniques, and tools to help their students improve their digital experiences, learning, and exposure. They also provide a wide range of customized learning programs and solutions to help improve and advance digital skills. 

Have a look at their digital marketing course structure. 

Course Syllabus

  • Introduction to Digital Marketing
  • Website Optimisation
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Paid Search using Google Ads
  • Display & Video Advertising
  • Email Marketing
  • Digital Analytics
  • Digital Marketing Strategy

Course Highlights

  • Face to Face Training and Learning Programmes
  • Customized Knowledge Programmes and Solutions
  • Interactive Discussions and Practical Demonstrations
  • Latest Techniques & Tools
  • Use of Advanced Research and Case Studies to Provide Students With Practical Exposure
  • Learning to Integrate Digital Tactics and Techniques Into Marketing Campaigns
  • Learning to Measure Real-Time Results of Digital Policies.
  • 100% Transformation in Your Desired Field.
Course Benefits Matrix Digital Business Academy
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the institute for more details on the placement.

Course Duration and Fees

The digital marketing course is taught over 3 days via live online classes. To learn about their fees, kindly contact the institute using the contact information given below.

Course Review

The training institute has 1 Google review with a rating of 5.

Culture

Photo

 

Contact Details

Phone Number: +27 10 035 2530

Address: The Business Exchange Rosebank, 195 Jan Smuts Avenue, Rosebank 2196.

Email ID: admin@digitalbusinessacademy.co.za 

 

3. Digital School of Marketing 

digital marketing courses in MIDRAND - DSM logo

The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa. 

The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.

Course Syllabus

  • WordPress 
  • Search Engine Optimisation 
  • Pay-Per-Click (PPC) 
  • Social Media Marketing Management 
  • Email Marketing
  • Mobile Marketing 
  • Digital Marketing Strategy 
  • Digital Copywriting
  • Content Marketing 
  • Marketing Management

Course Highlights

  • Slides With Digital Marketing Information About Each Module and Subject
  • Infographics Designed Specifically Learning Outcomes
  • Videos Designed Specifically for the Learning Programme
  • Downloadable Ebooks of Every Lesson
  • Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
  • Formative Assessments, Multiple Choice Questions, and Summative Assessments
Course Benefits Matrix DSM
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the institute for more details on the placement.

Course Duration and Fees

The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.

Course Review

The training institute has 230 Google reviews with a rating of 4.9.

Culture

We are unable to find any student activity pictures on their website, Kindly contact the institute for further details.

Contact Details

Phone Number: 0861428710

Email ID: info@digitalschoolofmarketing.co.za

4. University of Witwatersrand

digital marketing courses in MIDRAND - Wits University logo

Wits University is internationally distinguished for its excellent research and high academic standards. 

Wits University is one of the Top 100 universities in Africa. They offer a wide range of short courses to students looking to upskill themselves in various disciplines.

Have a look at the digital marketing short course structure.

Course Syllabus

  • Overview of the digital marketing landscape
  • Integrated marketing communication
  • Digital marketing strategy
  • Different types of websites and website technologies
  • Managing the user experience, key conversion points, and calls to action
  • Introduction to mobile marketing
  • Planning and executing a mobile marketing campaign
  • Defining social media
  • Content creation, curation, and marketing 
  • Online community management
  • Online reputation management 
  • On-site and off-site search engine optimization
  • Introduction to email marketing
  • Generating and purchasing email databases 
  • Discuss the various types of paid advertising: Google Adwords, affiliate marketing, social media, paid advertising, display advertising
  • Discuss the various types of digital and social media reports: Google Analytics, Google Search Console, social media insight tools

Course Highlights

  • Expert trainers 
  • Certifications 
  • A holistic view of the digital marketing landscape
  • Enable participants to integrate digital marketing into the traditional marketing mix
  • Create effective digital marketing reports
Course Benefits Matrix University Of Witswatersrand
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The University offers placement assistance to its students.

Course Duration & Fees

The duration of the digital marketing course is 14 weeks and the fee is USD 784.

Course Review

The training institute has 2,103 Google reviews with a rating of 4.5.

Culture

Wits graduation photoshoot hijacked by pro-Palestinian students

Contact Details

Phone: +27 11 717 9503 / 9511 / 9519 

Email: shortcourses.witsplus@wits.ac.za 

5. Oakfields College

digital marketing courses in MIDRAND - Oaksfield College logo

Oakfields College started in 2006 and has since grown into a successful, multi-faceted organization. They accredit their success to the highly practical methods of teaching. 

Their courses are taught by highly experienced professionals. The smaller class sizes enable them to pay individual attention to students to ensure their success. 

Given below are the details of the short-term digital marketing course.

Course Syllabus

  • Introduction to Digital Marketing 
  • Search Engine Marketing
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Strategy and Planning

Course Highlights

  • Leverage strategies to gain a digital competitive advantage 
  • Learn to increase return on investment 
  • Latest digital technologies, techniques, and tools
  • Face-to-face lectures
  • Interactive PDFs
  • Local case studies
  • Small group discussions
Course Benefits Matrix Oakfields College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The University offers placement assistance to its students.

Course Duration and Fees 

The duration of the digital marketing course is 12 weeks. The classes take place twice a week, three hours per class. To learn about the fee structure, please contact the institute using the contact information given below.

Course Review

The training institute has 31 Google reviews with a rating of 4.4.

Culture

Oakfields College Somerset West | Colleges | Phone 021 850 0... | Email |  Contact | Think Local

Contact Details

Phone Number(s):

Pretoria Campus: 012 361 0416

East Rand Campus: 010 591 7314

Somerset West Campus: 021 850 0383

Additional points to consider

It’s crucial to choose the right digital marketing courses in Midrand that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Midrand.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online digital marketing courses in Midrand. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Midrand that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Midrand.

Wishing you all the best for your future and happy learning!

FAQ – Frequently Asked Questions

Q1. Which is the best digital marketing course in Midrand?

As mentioned above in this blog, IIDE’s Online digital marketing course is among the top digital marketing courses in Midrandhat are available in the market.

In this advanced digital marketing course, you’ll be able to gain both theoretical as well as practical knowledge of digital marketing through pre-recorded lectures and live training sessions that are conducted by highly experienced trainers.

Q2. What are the fees for digital marketing courses in Midrand?

The cost of digital marketing courses in Midrand usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1500.

Q3. What is the eligibility for digital marketing?

The eligibility criteria for admission in digital marketing courses in Midrand are a school completion certificate for graduation and a graduation degree for PG.

Q4. Who needs a digital marketing strategy?

Any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.

Q5. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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