5 Best Digital Marketing Courses In Edinburg To Upskill Digitally

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing institute in Edinburgh with placement, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them?
• What modules are covered in the course? Is the syllabus AI integrated?
• Are real time case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the digital marketing course fees in Edinburgh are not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top 5 digital marketing courses in Edinburgh.

List of Top 5 Digital Marketing Courses in Edinburgh

Here’s an overview of the top 5 digital marketing courses in Edinburgh, their duration, and their fee structure.

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. 42 Courses

42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills that are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and for convenient learning from anywhere, at any time.

Course Syllabus 

• Introduction to digital marketing
• Online advertising
• Search Marketing
• Marketing with data
• Social media marketing
• Email marketing
• Experience design

Course Highlights

• Learn from anywhere at anytime
• Learning on-demand
• Enjoyable learning
• Accredited by global brands
• Learn from the world’s best brands
• 24/7 support
• Certifications

Course Duration and Fees

The digital marketing course takes approx. 7- 9 hours to complete, it has no time limit. The program fee for the course is USD 200.

Course Reviews

We couldn’t find the reviews of 42 Courses.

Culture

We could not find any information about the student culture of 42 Courses.

Contact Details 

Email: [email protected]
Address: 33 Kingsway, WC2B 6UF, London

3. University of Leeds

The University of Leeds was founded in 1904. Their digital marketing program will provide you with specialized knowledge in marketing communications and advertising, as well as a thorough comprehension of important marketing concepts such as strategy, consumer behavior, and research.

Course Syllabus

• Consumer Behaviour
• Marketing Communications
• Advertising
• Global Strategic Marketing
• Media Planning and Strategy
• Public Relations and Corporate Communications
• Marketing Research
• Marketing Dissertation/Project
• The Global Marketing Professional

Course Highlights

• Accredited by the Chartered Institute of Marketing (CIM)
• Academic Excellence
• Virtual Learning Environment
• Various Assessment methods
• Career support
• Career Opportunities
• Scholarships and financial support

Course Duration and Fees

The duration of the course is 12 months full-time. The fee for UK students is £12,750 (total) and for International students is £25,750 (total).

Course Reviews

The University of Leeds has a rating of 4.4 (891) reviews on Google. Many of their students found their sessions to be highly beneficial, enabling them to upskill effectively. However, few students have reported encountering challenges with post-course services.

Culture

Here’s a glimpse of student life at the University of Leeds-

Contact Details 

Phone: +44 (0) 113 343 4908
Email: [email protected]
Address: Woodhouse, Leeds LS2 9JT, United Kingdom

4. Pitman Training

Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.

Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Email Marketing 
• Website Optimisation
• Analytics with Google Analytics
• Digital Marketing Strategy

Course Highlights

• Flexible online learning
• Awarded 200 CPD points upon successful completion
• Opportunity to undertake the DMI certification exam
• Globally recognized

Course Duration and Fees

The duration of the certification course is 200 hours. You have 6 months to complete the course and take the exam. The information regarding the fees is not available, kindly contact the provider for more details.

Course Reviews

Pitman Training Company has a rating of 4.1 on Google based on 9 reviews.

Culture

Here’s a glimpse of student life at Pitman Training Company-

Contact Details

Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD

5. Newcastle University

The Newcastle University was established in 1963 in England and It also has global campuses in Malaysia and Singapore. Their main aim is to encourage academic excellence, creativity, and innovation among students. Their digital marketing courses consist of dual accreditation with practical and evidence-based learning.

Course Syllabus

• Strategic Marketing in the Digital Era 
• The Digital Customer Journey: Data, Profiling, and CRM 
• Digital Entrepreneurship 
• Digital Campaign Management and Media 
• Analysing Self for Strategic Career Development 
• Marketing Metrics and Analysis 
• Research Methods 
• Research-Based Study 

Course Highlights 

• Expert Faculty
• Renowned University
• Practical Learning
• Study anytime and anywhere
• Pay in module-by-module installments

Course Duration and Fees

The duration of the course is 2 years (minimum). The fee for the course is £8,400 (2021-22), for more details on the fee structure, kindly contact the institute.

Course Reviews

Newcastle University has a rating of 4.3 (500) reviews on Google. Many of their students found their sessions to be highly beneficial, enabling them to upskill effectively. However, few students have reported encountering challenges with post-course services.

Culture

Here’s a glimpse of student life at Newcastle University-

Contact Details 

Phone: +44 191 208 6000
Email: [email protected].
Address: Newcastle University, NE1 7RU, United Kingdom.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Edinburgh?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the fee for Digital Marketing Courses in Edinburgh?

Ans: The fees for digital marketing courses in Edinburgh on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the course duration. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. Is the digital marketing course difficult?

Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.