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Digital Marketing Courses
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The benefits of digital marketing help businesses grow in today’s digital landscape. Key advantages include global reach, enabling businesses to connect worldwide; cost efficiency, offering affordable solutions; measurable results, allowing precise campaign tracking; and effective targeting, ensuring personalised content delivery. These benefits boost engagement, conversions, and ROI, making digital marketing essential for success.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 10, 2025
Digital marketing offers businesses global reach, personalised targeting, increased ROI, trackable results, and better engagement, leading to improved conversion rates and customer loyalty.
Digital marketing allows small businesses to reach a wider audience affordably, connect directly with customers, and experiment with creative content strategies to build brand recognition and customer trust.
Digital marketing offers measurable results, precise targeting, higher ROI, and real-time interaction, making it more efficient and data-driven than traditional marketing methods.
Digital marketing offers diverse roles, such as SEO expert, social media manager, content marketer, and digital strategist, with high demand and lucrative salaries across industries.
Students gain in-demand skills, access to high-paying jobs, and the flexibility to explore different career paths in a fast-growing industry with opportunities for freelancing and entrepreneurship.
A/B testing allows marketers to compare different campaign elements, optimise strategies based on data-driven insights, and improve overall performance by determining what resonates best with the target audience.
By offering personalised experiences, timely engagement, and efficient handling of customer feedback, digital marketing builds trust and loyalty, leading to repeat sales and stronger brand relationships.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).