Digital Marketing Interview Questions and Answers Every Applicant Must Know

by | Blogs | 0 comments

This blog on digital marketing interview questions is for all those who are: 

  • Appearing for an upcoming digital marketing job interview, or
  • Seeking to apply for a digital marketing job, or
  • Interviewers themselves who are looking for the right digital marketing questions to ask.

Today, digital marketing professionals are in high demand because every company is shifting to digital marketing. The scope of digital marketing in India is picking up and so are the career opportunities in Digital Marketing. 

But you must know, that digital marketing jobs are highly creative and dynamic. Thus, before you apply for an interview, make sure you are equipped with the right set of digital marketing skills and are updated with the latest digital marketing trends that are prevailing in the industry. 

One way to begin learning digital marketing is to sign up for this 11-month MBA-Level Post Graduation in Digital Marketing which includes all digital marketing skills as well as managerial skills, each of which’s curriculum has been updated with industry standards. 

One key highlight of this course is that that you will be heavily trained to appear for interviews, in addition to receiving guidance on how to build your cv. Another important highlight of this is that you will be eligible for IIDE’s 100% guaranteed placement assurance. 

With these skills and IIDE’s industry-recognized certification, you will make a good candidate for the companies you wish to work for. 

Below given are a few of the digital marketing career roles that one can opt for:

Digital marketing career opportunities:

  • Pay-Per-Click (PPC) Analyst 
  • Social Media Marketer 
  • Graphics Designer 
  • SEO Specialist
  • Data Analyst 
  • Email Marketer 
  • Copywriter 
  • Web Developer 
  • Content Marketer 

Bonus Read: 11 Highest-Paid Digital Marketing Skills to Master 

Now without further ado, let’s dive into the potential digital marketing interview questions and answers.

There are multiple digital marketing interview questions that have been further divided into categories like:  

Important Tip: Always research thoroughly about the company you have an interview with along with knowledge of their recent activities that may have caught attention.

Digital Marketing Courses in Delhi - masterclass

9 Common Digital Marketing Interview Questions & Answers

Here, we’ll be looking at some general and basic digital marketing interview questions that all candidates must know irrespective of the role they apply for. 

Q. Tell me about yourself?

This will very likely be the first question because today, it is equally important for employers to know about their candidates and what their personalities and thoughts reflect. Be truthful while answering this question. 

Talk about your past experiences, something that has stuck by you, and certain personality traits that are advantageous to the company, for example, you could be disciplined, responsible, creative, a team player, a good communicator, etc. You can also talk about your hobbies and passions other than digital marketing.

Do not shy away from stating your weaknesses but refrain from putting a lot of highlight on them. Instead, show how you’re willing to work on improving your weaknesses. 

Q. What made you choose a career in Digital Marketing?

This is the next question that every employer will definitely ask. Here they wish to know what your understanding of digital marketing is and why did you choose to make a career in it. State your own reasons for choosing a career in digital marketing. 

Some common reasons are: dynamic and creative jobs, enjoys stable growth, fast-paced scope, well-paying jobs, and the most important is that digital marketing has become an integral part of every company today and you wish to be a part of this competitive industry. 

Q. Why is Digital Marketing becoming so popular? What are the benefits of it? 

Here the interviewer wants to understand why are people opting for online marketing so extensively today. Here’s our suggestion on some key points that you can include in your answer: 

  • Explain how the consistent introduction of technology has made it easier for marketers and more importantly, how detailed targeting has become today. Talk about how you can reach a larger global audience while also categorizing them into highly detailed criteria.
  • Another point worth mentioning is the affordability to market online as compared to traditional marketing.  
  • Also mention how there are tools today to measure and track your digital marketing campaign performance which also gives you the scope of correcting and knowing what works for you and what doesn’t.

Q. How would you breakdown the categories of Digital Marketing?

The answer is simple. Digital Marketing has 2 significant categories namely: Inbound Marketing – create awareness of the company’s services through different channels and platforms and Outbound Marketing – reaching out to potential new clients.

Q. Which are some of the popular digital marketing tools? 

Keywords Everywhere, Facebook Pixel, Google Search Console, Google Analytics, Google Ads, SEO Minions, Ubersuggest, Ahref’s, Loomly, MailChimp, Visme, etc are some of the popular digital marketing tools. The employer may also ask if you have used these tools before so be honest.

Recommendation: Learn a few above-mentioned tools beforehand as they’re highly used in digital marketing and may give you an upper hand in your interview – Online Google Ads Course & Online Google Analytics Course.

Q. Do you think that that the traditional model of marketing can be completely ditched? 

You must mention here that we cannot be biased towards digital marketing because of the perks it offers. It may be definitely more effective than traditional marketing but traditional marketing also has its own benefits and has served marketers for the longest time. Thus, having a perfect mix of both would be the most ideal option.

Q. Is digital marketing and branding the same thing?

No, there’s a thin yet significant line of differentiation between the two. Digital marketing helps you market and promote your products and services to the desired target audience. 

Whereas branding means to advertise your brand as a whole and what you stand for. It is the effort of creating a perception in the minds of the consumers. 

Q. What would your strategy be for our company?

Firstly, you must ask the employer what exactly is the goal they want to achieve. Ask him about their strengths. Ask all the questions you need to ask. 

Further, go ahead and find out about their competitors and analyze their strategies. Don’t hasten this question. Take your time and get back with a smart solution. The task here is not to answer faster, but to answer smarter. 

Tip: Here are some detailed case studies that you can go through to understand how top companies form their digital marketing strategies and implement them.

Q. Where do you see yourself in the next 5 years?

Talk about what your future plans are and be honest about where you want to be in the digital marketing industry in the next 5 years. You needn’t have a sureshot plan but being ambitious about your future is something that employers are looking for. 

These were some of the common digital marketing interview questions and answers that every candidate may face. In addition to these, below are some extra questions that a fresher/entry-level candidate may be asked.

A fresher is someone who has experience of 0-6 months. 

Digital Marketing Interview Questions for Freshers

Q. Why would you want to work for us?

With the research and investigation that you did, talk about the aspects of the company that you really liked. You can talk about their work culture and ethics and how they’re in line with your personal ethics. 

Mention any project or campaign of the company that highly motivated you to work with them. 

Q. Can you share some of your past accomplishments?

In this, you can bring up significant achievements from your professional, as well as school or college experience, You would have some achievements that you can share with the Interviewer which showcase the plus points about yourself. 

A possible answer to this question includes: “When I was a student, I was working as a full-time intern, and I am really proud that I had maintained an excellent grade point average (GPA).

It needed a lot of commitment and time management with the hectic schedules, but I had to work towards the goal that I wanted to accomplish and I successfully did.”

Q. Are you a team player? If yes, what makes you a good team player?

Be honest if you’re comfortable working with a team or not. If you have faced any issues in the past while working with a team, then be vocal about them. Although if you’re a good team player, you can convey it by giving certain examples. 

Like how you have been head of the department during college competitions or how you led a team during an internship and how you achieved desired results as a team. Another trait of being a good team player is to listen attentively to other members of the team and help find solutions. 

As a fresher, it may be difficult to convince an employer about your potential but don’t lose hopes. Give them a good reason why they should hire you and why the risk is worth taking. 

Q. Where do you place yourself on a scale of 1 to 5 based on your understanding of digital marketing? 

Rate yourself here based on the actual knowledge you possess and the experiences that build on them. Explain why you gave that rating to yourself and elaborate on why you haven’t rated yourself with the highest number. Interviewers love honest candidates. 

Q. Is there anything about Digital Marketing that you personally dislike? 

Here’s your chance to let the interviewer know which department or skill you’re least interested in working in. Be open about it, and let the interviewer know why you’re not very fond of that department/skill. 

Also Check Out: Top 7 Digital Marketing Jobs for Freshers and How to Land One

Next up are the digital marketing interview questions for people with 1-2 years of experience or even more. 

Digital Marketing Interview Questions for Experienced Professionals (Executives and Managers)

Q. Describe your preferred management style

For all the seasoned professionals, you’ve had experience leading a team and know how you fit into the different management styles. As a response, you may say: “I tend to stick more towards a hands-off approach.

I do believe in my team’s training and capability, but I will always make myself available for any help or guidance, as well as have weekly meetings and make sure the entire team stays on the same page.”

Q. Have you studied our marketing strategies? Is there something you would like to change/add to our strategies? 

Like we previously mentioned, study the company’s profile thoroughly and suggest points based on that. Support your suggestions with some factual information and statistics.

Q. How did you manage to grow traffic in your previous role? 

This question is slightly tricky because firstly you would want to avoid revealing your current or prior company’s practices and trade secrets, and secondly, you would prefer to preserve yourself as an applicant — if you divulge personal plan to success which you use, the business could use it without even hiring you. 

So for this question, your answer may state some statistics and percentages by which you grew your client’s project and give a brief about the project. You can also talk about the tools that you found helpful and the basic outlay of the strategies without delving into details.

Q. Which digital marketing tools are you well-versed with?

Here the interviewer’s idea is to assess your knowledge and expertise of various tools relevant to digital marketing and whether they are in line with the company’s plans.

As a response to this, you may truthfully mention the tools you have previously used, why you prefer those tools, and your experience with them. You can also share negative experiences about certain tools as this will portray your judgment abilities between effective and ineffective tools.

Q. What marketing channels are you familiar with? 

This depends on the type of digital marketing role you’re applying for, this question may refer to a specific set of marketing channels. If you’re applying for a role as a social media account manager, then the interviewer will be interested in your familiarity with social media platforms and so on. 

To this question, you may answer: “In my past role in social media marketing, I worked primarily with Twitter and Instagram, also I have had some experience with Pinterest, so I have plenty of experience with the relevant platforms currently in wide use today.” 

Q. What did you like the best about your previous role?

This interview question in general can put applicants off the rail for a bit — especially where you had left the previous company because of some problematic situations. So therefore still to figure out a quality that you liked, such as your co-workers. 

As your response, you can say: “The team I worked with were one that I gelled with easily, Their work drive and ethics brought a ton of passion to the work, as well as delivering results that our company and customers were looking for”.

Q. Any particular reason for leaving the previous job?

If you wish to be open about your reason for leaving the previous job, you can totally go ahead with that.

But if you left on a bitter note or personal conflicts and you wouldn’t want to bring that up, you can politely tell the interviewer that due to creative differences, you had to part ways and you don’t wish to divulge into further details.

Also, the safest answer we’d suggest is to tell the interviewer how you felt you needed a shift in your experience and how you find their company to be the best fit. 

So these were all the digital marketing interview questions for freshers and experienced individuals.

In addition to these above-mentioned questions, if you’re applying for a manager’s role, you must also be knowledgeable about the listed below digital marketing interview questions for particular digital marketing skills which are in demand right now.

Digital Marketing Interview Questions for an SEO Specialist

Q. What is SEO?

Search Engine Optimization is the practice of improving the quantity and quality of incoming traffic to your website or domain organically via search engine results. SEO works to increase the visibility of the business. The audience trusts organic results more than paid results. 

If your website is listed for the relevant and correct keywords, it brings quality traffic to your website. In addition to this, try explaining what SEO is in your own words rather than going for definitions. Companies want to know what your understanding exactly is. 

Q. What is a Search Engine?

The same goes here. Refrain from explaining what a search engine is according to definitions. An employer already knows what a search engine is. Instead, go for a simple approach. Tell him the search engines that exist like Google, Bing, etc, and explain how they work. 

Go ahead and explain why search engines have become so popular and why it is necessary to market there. You can say ‘ Today, search engines are used widely to search anything, be it for something informative, for something medical or to even find places and shops nearby.

It has simplified the search for people and with accurate results, people trust search engines.’ 

Q. What is the difference between On-Page SEO and Off-Page SEO?

On-page SEO activities are used to generate website traffic through significant changes on web pages. Activities like improving page load time, website structure, title tag, inter-linking, meta tags, quality articles, etc are some examples of On-Page Optimization activities. 

Off-page SEO activities include tasks done outside of your website but on the search engine to improve visibility, credibility, domain authority, etc. Generating relevant backlinks, social media marketing, guest blog posts, Quora marketing, etc are some off-page activities. 

Q. How would you conduct Keyword analysis? 

This is the base job for any SEO Specialist and thus this question is bound to come. Your understanding of keyword analysis has to be very strong and here are a few tips to keep in mind while answering: 

  • Mention the tool you would use to find the best keywords and their respective search volumes. 
  • Keywords must be chosen based on the relevancy and competition they offer. For e.g. for a client in South Mumbai who is running a club, a keyword like “Clubs in Mumbai” is relevant and may have an enormous search volume as well. But a keyword like “Clubs in South Mumbai” will be relevant and also might be low in competition as well. 

Q. Which are the widely-used SEO tools? 

There are multiple tools that are available and can be used while doing SEO. Here are a few tools that are popular and widely used (includes paid as well as free) – Google Autosuggest, Keywords Everywhere, Ubersuggest, Seomofo, SEO Review tools, Search Console,  Google Trends, SEMRush, Ahrefs, Moz.

Q. What would your SEO strategy look like to improve our site’s performance? 

Explain your strategy in a crisp and concise manner. Again, if you’re afraid they might use your tactics without hiring you, give a basic outlay without giving too much away. Be confident when you present your strategy and you can also include some numbers to support your claims. 

Here’s a chance to upskill yourself with the latest information on SEO with the industry’s finest – Online SEO Course.

Next up are the digital marketing interview questions for all those applying for the position of PPC analyst. 

Digital Marketing Interview Questions for an SEM/PPC Analyst

Q. Explain what Google AdWords is.

Google AdWords is an online pay-per-click (PPC) advertising platform created by Google to provide a way for marketers to reach their potential targeted audience by running their ads.

Unlike other Pay-per-click platforms like Facebook Ads, Google AdWords provides advertisers two channels to reach people: 

  1. Through Google’s Search Network.
  2. Through Google’s Display Network.

Q. Can you tell us a few names of Google AdWords Ad Extensions that you know?

  • Sitelink extensions 
  • Location extensions 
  • Call extensions 
  • App extensions 
  • Review extensions 
  • Callout extensions 
  • Structured snippet extensions 
  • Price extensions 
  • Automated extensions report 
  • Image extensions 
  • Previous visits 
  • Dynamic sitelink extensions 
  • Dynamic structured snippets

Q. What is PPC (Pay-Per-Click)? What are your strategies to make your PPC campaign more effective?

Start by explaining that Pay-per-click (PPC) is an online advertising model wherein you’re charged only when a user clicks on your ad on the search engine. Then you can list the best strategies according to you to make effective use of PPC.

Q. Which are the factors that determine the Quality Score?

Quality score is a score given to your ads, keywords, and landing pages based on their relevance. Your quality score will ultimately determine your CPC for that Ad. Good quality naturally means lesser costs and higher positions. 

The factors that affect a quality score are – CTR, Landing page experience, and relevance.

Q. Explain how Ad Ranks are calculated. 

Ad Rank calculation is a formula used by Google Ads to determine rankings of ads on SERPs. Ads that generate higher Ad Ranking are displayed in upper positions, and vice versa.

To find out your Ad Rank, simply multiply the CPC bid with the Quality score. 

Recommendation: If you are interested in having a strong knowledge base in PPC/SEM before applying for Interviews, you can try these online certification courses on Google Ads and Facebook Ads

Let’s move on to the digital marketing interview questions for all aspiring social media marketers.

Digital Marketing Interview Questions for A Social Media Marketer

Q. How is Social Media Marketing beneficial for a business today? 

Keep it very simple. Link how the entire world has started shifting towards social media platforms for entertainment which includes the potential target audience. Draw a line around how affordable it is compared to other marketing tactics. 

Explain how it’s an interactive platform and thus increases engagement with your audience. These are a few pointers you can mention.

Q. Which social media platforms should our company be present on?

List down all the social media platforms that you think are relevant to their business and give a 1-2 liner explanation of why you think they need to be present there. Some popular platforms are Instagram, Facebook, Twitter, and the newly launched Clubhouse.

Q. In the past, have you ever worked on a successful social media campaign? If yes, can you elaborate on it?

Layout the base plan of your campaign and highlight the key strategies that helped it become successful. Make sure you add some factual statistics to support your claims. Be crisp and clear while explaining. Don’t get into the nitty-gritty of the campaign. 

Q. Can you use social media to promote your website blogs? If yes, then state how. 

Give them a gist of a few ways how you can promote blogs on social media by uploading swipe-up stories or give links in the bio’s and descriptions, etc. 

Q. Do you think it is important to schedule your posts and have a content calendar?

Here the answer will depend on the frequency of uploading posts. If there are tight deadlines for certain posts and need to be uploaded regularly, it is an advantage of scheduling them in advance so that you don’t miss out on them. Helps you stay organized, focused, and up to date. 

These are just a few of the questions that an interviewer may ask. The course of the interview can take a turn at any time depending on the conversation. 

Thus, if you want to appear for the interview by being ready with every detail of SMM, register for this Online SMM Course and learn from the industry’s finest. Let’s move to the next section.

Digital Marketing Interview Questions for a Business Analyst

Q. What do you think is the role of a business analyst in a company? 

First, start by explaining what a business analyst is- A liaison between different stakeholders coming from separate domains in a company. The business analyst should possess the capabilities to successfully fulfill the business-oriented objectives and balance the demands of stakeholders.

Q. Can you explain some of the skills and tools that are needed by Business Analysts?

Here are some technical skills/tools a business analyst must know – MS Office Tools, G-Suite Tools, Back-end Database knowledge- SQL, and more. And here are the non-technical skills/tools – Business Process management, Documentation, and more.

Q. Explain the term INVEST.

INVEST is an abbreviation for the following terms – Independent, Negotiable, Valuable, Estimable, Sized appropriately, and Testable. Business Analysts use this term for the delivery of services and products.

Q. How will you manage to keep yourself updated about the upcoming and latest business trends and tools?

The interviewer aims to know whether you are serious about keeping pace with upcoming and latest business trends. 

You can answer by including references to some sources related to news and publications of the industry. You can mention the names of events and conferences you have attended to connect and keep up with the community.

Q. What is business modeling?

In the simplest explanation, business models are the strategy flows that a business or organization uses to operate.

The main elements of business modeling are to develop a strategic plan for an organization based on the vision, objectives, mission, strategies, and plan.

Digital Marketing Interview Questions for Content Writers

Q. Have you written any blogs/articles in the past? If yes, which genre?

Showcase your past work and walk the interviewer through the different stages of writing that you went through. Talk about the different genres that you have written for and which project is your best work according to you. 

Q. What do you do to research the target audience and content?

Firstly it is important to identify the target audience and understand their personality, interests, or needs. We can get this information from analysts and review the target. It is important to take insights from the Sales department or directly from the customers. Take cues from what the competitors are writing and beat those articles.

Q. What do you think are the essential components of good web content?

Some of the important elements that must be added in every content piece and is essential for all content writers to follow: Usefulness, Engagement, Call to action, Credibility, Originality & relevant images.

Q. How will you go about creating a content strategy for a client/brand?

Various agencies/organizations have multiple ways of approaching their content strategy. As for the content writing interview, you can explain the following process which is simple yet smart:

  • Set marketing objectives
  • Identify target audience
  • Define Brand should be perceived by the audience
  • Brainstorm ideas 
  • Design a rollout plan

Q. How do you finalize what the tone of the content will be?

Here are a few factors that must be considered for deciding the tone of the content:

Brand personality: The tone of the content must be in line with the content strategy and larger brand values.

Audience profile: Who is the target audience & how does the brand want to be perceived by the target audience is what helps a content writer decide the tone of the content.

Channel: The tone of writing on a social media platform like LinkedIn or Twitter is distinct from when we are writing a blog post or similar content. Although irrespective wrt channel, content should follow brand values & attributes.

Q. Do you write SEO-optimised content? 

Every business today is looking for writers who are already well-versed in SEO as it will help generate user + Google-friendly content. So if you don’t know SEO, you can express that you’re willing to learn it.

Q. How would you integrate SEO with your written content?

Here are some general on-page SEO elements that content writers should know: Keyword density, meta tags, title tags, alt tags, URL structure, backlinking, interlinking, etc.

If you’d like to learn how you can integrate SEO in your content pieces, here’s an Online SEO Course that is the perfect fit. 

Digital Marketing Interview Questions for an Email Marketer

Q. Why is Email Marketing useful?

With everyone having access to their emails right at their fingertips now, it is the best way to have formal communication with your potential customers. An email will be taken more seriously by users than a normal text or on a private chatting platform. 

Q. Why should we use Automation in Email Marketing?

Automation tools and techniques have numerous benefits in email marketing. You can pre-schedule your emails and send them to a specific number of people that fit your campaign criteria.

With the help of automation, you can track your email lists. This will help you understand factually how good your email campaign has worked so far as you’ll be able to find out how many people opened the email, how many of them clicked on the CTAs, and much more. 

Q. Are there any drawbacks of Email Marketing?

List out the drawbacks of email marketing according to you and explain why you think they’re limitations of email marketing. One of the biggest drawbacks is entering one’s spam folder and going unnoticed by them. 

Q. What do you understand by segmentation in Email Marketing?

Segmentation is the process of dividing your uses into different groups for sending emails to them. You must segment your customers based on multiple parameters such as their Monetary Value, Frequency, and Recency.

Q. Can you share your experience of working on an email marketing campaign in the past?

If you have worked on an email marketing campaign previously, share some highlights and snippets from the same. You can also talk about how a particular strategy really worked wonders for you.

As previously mentioned, it is always advisable to update yourself with complete and latest knowledge before going for an interview and thus here’s an Online Email Marketing Course to help you. 

The last section we have is the digital marketing interview questions for a copywriter.

Digital Marketing Interview Questions for a Copywriter

Q. How would you describe your copywriting process?

Here, the interviewers look for writers that have a consistent and defined writing process, as it means that the deadlines are met, and workflow is efficient and consistent. But be truthful with what your process is so that there are no conflicts in the future.

Q. What content management systems have you used?

Some employers might require copywriters to upload and post content directly to the site, which means that knowledge of CMS (WordPress or Wix, for example) would be desirable.

Consider taking this Online WordPress course to learn right from the start to advanced knowledge.

Q. What do you feel are the most important elements that make up good copywriting?

This enables the interviewer to see what you bring to the table as a  writer, and therefore, the type of work they should expect to see if you were hired. Some important elements are high-level research, user-relatable content, easy-to-read formats, etc.

Q. How do you handle and further incorporate feedback into your writing?

I accept feedback openly, as it is the main thing that will help me grow as a writer & become better each time. 

I avoid taking feedback personally and recognize that it is about the content and not about myself. This helps me stay level-headed and take on the feedback that is rational and that ultimately makes the content better/more in line with the requirements.

To be able to answer any more questions around copywriting and have expertise before you apply for a job, this Online Copywriting Course is a good option to go for. 

Thus, we’ve just covered almost all the potential digital marketing interview questions and answers. Below given are some additional tips while appearing for an interview. 

Digital Marketing Courses in Delhi - masterclass

Additional Tips for Digital Marketing Interviews

The key thing to remember is to prepare for such questions from an honest and personal perspective and experience instead of making up bluffs, and with a touch of linguistic creativity and most importantly confidence. 

Digital Marketing has rapidly exploded to become an extremely valuable and dominant industry, which makes it even tougher to secure a job. 

Therefore, as an applicant, you must prepare in a way to stand out from the crowd of generic applicants. You must also express your passion, show that you have some relevant experience, and are sufficiently knowledgeable in the field of Digital Marketing and the channel you are applying for.

You should prepare a comprehensive resume and have your Linkedin profile updated.

If you’re not well-versed with digital marketing skills already, it’s time you opt for this 3-month Online Digital Marketing Course which prepares you for the corporate world. 

The most important thing in interviews is to be prepared to display relevant experience in the field, multiple examples, and statistics. How did you solve Client/ Customer’s problems in prior jobs? What kind of mistakes were made during the campaigns? & What did you learn from those mistakes?

How good are you while working under pressure? Ever had any experience with crisis situations? All of these must be explained truthfully.

We hope this blog has helped you. We wish you good luck with your future interviews!

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

Mamta Shroff


Submit a Comment

Your email address will not be published. Required fields are marked *