Top 53 SEO Interview Questions & Answers based on Experience 2024

SEO is a tricky concept but once you understand the basics, you will definitely find doing SEO from 9 to 5 is a fun opportunity. In 2023, as more businesses realize the need for SEO, the more they hire SEO specialists or hire agencies that offer SEO services. In this blog, we have listed the top 35 SEO Interview questions and answers which will help you bag a good SEO position in any company of your choice. 

However, if you are a fresher or inexperienced,  before you read these SEO interview questions and answers, I recommend that you check out some SEO tips & tricks to start out.

This blog will help – 

• Freshers with strength in SEO find their first job. 
• Experts in SEO looking to change their job.
• Hiring agencies or HR Executives who are going to interview an SEO candidate. 

Here’s a video on some common SEO questions that you must know before appearing for an interview.

Bonus tip: If you have a keen interest in digital marketing and aspire to build a successful career in this dynamic field, opting for an MBA in Digital Marketing can be an excellent choice. This educational path not only enhances your professional growth but also unlocks a multitude of job prospects in this flourishing industry.

Top 53 SEO Interview Questions and Answers

 

 

21 Common SEO Interview Questions and Answers for Freshers & Beginners

 

Q1. What is a keyword?

Ans. Keywords are essentially words or phrases on your website that would make your page rank on a search engine. These are extremely important as it makes SEO professionals aware of what a potential customer is searching for. It helps them aim their content towards that segment. 

Q2. What are the types of SEO?

Ans. There are primarily 3 types of SEO. These are –

On-page SEO: On-page SEO is optimizing the content on your web pages such as meta tags, keywords, and internal links. All this is necessary for the search engine to understand your website. Once it does, it will reward you by displaying your website for a relevant query.

Off-page SEO: Off-page SEO is about creating visibility, exposure, and trust for your company. Mostly off-page SEO is about link-building which is the practice of getting other companies to link back to your website. Quora marketing is another popular off-page optimization technique. 

Technical SEO: Technical SEO is about checking if your website is cached and compressed correctly. This directly influences your page speed which is also a part of technical SEO. Procuring an SSL certificate to secure payments on your website falls in this category too.  

Q3. What SEO tools do you use?

Ans. The main and common SEO tools used for different types of SEO are listed below: 

For on-page: Google Search Console, Keywords Everywhere

For off-page: Ahrefs, Moz, SEMRush

For technical: Google page speed insights

For tracking: Google Search Console, Google Analytics

Also Read: 11 Best Digital Marketing Courses

Q4. What’s the difference between on-page and off-page SEO? 

Ans. On-page SEO means optimizing everything on your page that you have access to and control over. Hence, content is king here – keyword optimization, title tags, meta tags, interlinking, etc are some on-page cornerstones.

Off-page SEO optimization is the use of external linking to drive back traffic to your own website from other websites. Here, influencer collaborations, brand outreaches, social media activities, forum submission, and article submission techniques can be made use of. 

On-page SEO optimization simply put, is about enhancing what your website is about and off-page SEO is about how popular your website is. 

Q5. What makes a website optimized according to you?

Ans. Numerous factors can make a website optimized for ranking on a search engine. For on-page optimization, you can make sure that the title tags, meta tags, alt tags, and keyword research are done correctly. 

For off-page optimization, you can procure quality backlinks from high-DA websites. For technical optimization, you must ensure that the speed of your website is fast and that the SSL certificate has not expired. 

Q6. What are page speed and its role in SEO?

Ans. Page speed is how fast your site completely loads for a user. Search engines such as Google rank sites with a fast page speed as more often than not, users bounce back. 

To increase the page speed you can reduce image sizes, compression, improve server time response, reduce the number of redirects, minify the javascript and CSS coding, etc.

Q7. What is a backlink?

Ans.  This video explains what are backlinks.

 

Q8. What is an outbound link?

Ans. Outbound links are links that your website gives to another third-party website and directs traffic over there. 

Q9. What do you mean by keyword density and proximity?

Ans. Keyword density is the percentage that tells you how often a search term appears in your content – it is calculated by “ No. of times the search term is used divided by the total number of words in the content multiplied by 100”. 

For example, if a keyword appears 5 times on a page with 100 words, the keyword density would be 5%. If it appears too often, Google can mark it as search engine spam as it may be ingenuine. 

Keyword proximity is the distance between the search term’s individual keywords. If your keywords are placed strategically throughout the content, there is a higher chance of your page getting a better ranking. 

Q10. What are meta tags? Name the important ones and their character limits.

Ans. Meta tags are a snippet of what a web page is about – something like a preview. This text does not appear on the page itself but it appears on Google SERP- it describes what the page is about and helps with search engine rankings. 

There are 2 important types of meta tags –

Meta Title – It is the headline, like a nametag for the page that appears on the search engine page – it is an HTML element. Google recommends a character limit of 70 characters although it is now calculated via pixels and the limit is 580px. 

Meta Description – Meta description is essentially the summary of the article below the meta title. It talks about what the blog is all about. The recommended character limit is 155-160 characters although it is now calculated via pixels and the limit is 990px. 

Q11. What is a longtail keyword?

Ans. A longtail keyword is a phrase that is usually 3-5 words long. Since it is very specific, it helps the brand to target very niche demographics which would attract quality traffic and in turn, lead to conversions. 

For example Nike stores in Mumbai, or best digital marketing courses in Mumbai, etc. 

Q12. What is a landing page?

Ans. A landing page is a web page that a user ‘lands’ on when he clicks on a particular link. The source of this link can be from an email, ad, other website, or any other source. 

A landing page is usually created for a particular campaign to track the results. The 2 main goals of a landing page are lead generation and conversion. 

Q13. What are organic results?

Ans. Organic search results are also called natural search results. These are not paid. So, when a user searches for a query on a search engine, the results displayed without the “Ad ” mark are called organic search results. 

If your page ranks organically, or naturally, it means that your on-page and off-page strategy is working well. 

Q14. What is image alt text?

Ans. Alt text also called alt tag or alt descriptions is as the name suggests, a written copy of an image that appears on a webpage and describes what the image represents. 

It is useful for the times when the image cannot load and also rank the images in the “Image” tab on search engines.

Q15. How to make a URL SEO friendly?

Ans. Enhanced URLs are extremely important for both the search engine as well as the user experience. They should be short, easy to remember, to-the-point and well-structured.

Describe your content – the user must be able to tell what your page is about only by looking at the URL. Include your focus keywords in the URL. Include hyphens to separate words as Google recommends this over underscore. Keep URLs brief, well-structured and only use the lower case.  

Avoid using dynamic URLs and stick to static URLs for your site – you can use dynamic URLs for social media to track your data. Use folders that are necessary to your URL and add value. Do not unnecessarily add them in – keep the site structure flat and clean. 

Q16. By keyword frequency, what do you mean?

In SEO, “keyword frequency” is the frequency with which a specific term or phrase appears on a website. It is critical to find the correct balance between utilizing the target keywords regularly to demonstrate the importance to search engines and not overusing them, which may negatively affect user experience. Essentially, the idea is to optimize material for search engines while maintaining the user’s natural flow.

Q17. There are how many types of intent-based keywords? Name them 

Navigational keywords: These aid visitors in locating a certain page or website.

Informational Keywords: People look for details about specific subjects.

Commercial Keywords: Users indicate a desire to learn more about goods and services.

Transactional Keywords: When users indicate their intention to buy something or do something else.

Customers may thus be searching, exploring, learning, considering a purchase, or getting ready to take action while they search.

Q18. What makes an HTML sitemap different from an XML sitemap?

An XML sitemap is specifically made for search engine spiders, commonly known as crawlers or spiders, whereas an HTML sitemap concentrates on improving the website’s usability for people. They crawl and index your website using the XML sitemap.

To summarise, XML sitemaps are for search engines, whereas HTML sitemaps are for people.

Q19. There are how many types of page redirections?

300 Series: Used to reroute URLs (301, 302, etc.). 301 is everlasting, whereas 302 is only temporary.

404 and other 400 Series: These codes indicate client issues, such as “Page Not Found” failures.

500 Series (e.g., 500): Signifies server faults, frequently due to difficulties on the hosting server.

In web development, these redirections assist with URL management, client error handling, and server-related problems.

Q20. What is the difference between DoFollow and No Follow links?

DoFollow links are like giving a vote of confidence to a website, saying, “Hey, this is cool, check it out!” They boost SEO. On the flip side, NoFollow links are more like a gentle suggestion, saying, “I’m mentioning this, but it’s not a strong endorsement.” They don’t play a role in SEO rankings.

To put it plainly, DoFollow links improve SEO whereas NoFollow links have no impact on search engine results.

Q21. What is black hat SEO?

The technique of manipulating search engine results pages (SERPs) for higher ranks by going beyond search engine standards is known as “black hat SEO.” If marketers are discovered to be using black hat SEO techniques, they risk having their metrics entirely disappear, getting penalized by Google, and losing their listings. 

 

20 SEO Interview Questions and Answers for 3+ Years of Experience 

If you’re a professional already working in the industry, we have compiled a list of common SEO interview questions and answers relevant to you which are relatively advanced in nature. 

 

Q1. What are the common SEO mistakes?

Q2. What is the sandbox effect?

Ans. The Google Sandbox effect is a kind of filter that stops new websites from ranking in Google’s top search results. Even though you may have done everything right, it is like building trust. Think of it as a probationary period.

Q3. What is the Penguin update?

Ans. Google’s Penguin update was launched in 2012. It is a ranking algorithm that tracks sites that violate the guidelines of Google Webmaster. It is aimed at reducing web spam. 

They have a penalty for websites that rank high with poor quality content or ingenuine ways that do not serve the end-user. And there was a recent update announced wherein Google can choose to nullify your practices instead of penalising.

Q4. What are the doorway pages?

Ans. A doorway page is also referred to as a gateway page. It is a web page that is created solely to rank high for particular search queries and they do not offer what the user is looking for.

For example, if you create multiple domains or web pages targeting different regions and ultimately leading the user to that one main page is called doorway pages. Google doesn’t prefer such practices. 

Q5. How to remove toxic links from a site?

Ans. Toxic links are links from websites that can tarnish your SEO efforts which can lead to fewer organic visitors. 

Google suggests that when you come across a bad link, you should ideally reach out to its owner by sending them a request. If this does not work, then using the disavow tool is recommended.

Q6. What are SERP and DA?

Ans. SERPs are Search Engine Result Pages, i.e., the web pages that come up as a result of any search queries. 

DA is domain authority – a search engine ranking metric developed by Moz and many other tools that estimates how likely a website is to rank in a SERP. 

It essentially helps evaluate your website with competitors on a scale of 0 to 100. The higher your score, the higher the likelihood of your page to rank. 

Q7. What is an XML sitemap and what is its importance?

Ans. An XML sitemap acts as a roadmap of your website listing the most important pages so that Google can understand your website structure. The aim is to ensure that the search engine crawls every important page. 

Q8. Explain rich snippet.

Ans. Rich snippets are excerpts or previews of your page. It is additional data that is extracted from your page and displayed before a user clicks on your link. Some common rich snippets include reviews, recipes, and events. 

Rich snippets increase the chances of a higher click-through rate as people prefer clicking on the preview that gives them enough data to understand what the webpage is all about.

Q9. What is a bounce rate?

Ans. Bounce rate is the percentage of users that leave a webpage immediately or without taking any kind of action. This can be any kind of action – scrolling through the article, filling out a form, clicking on a link, or making a purchase. 

A high bounce rate is indicative that your page needs improvement in layout, content or overall user experience. It is also a major Google ranking factor. Google prefers websites with a low bounce rate.

Q10. Explain – spiders, crawlers and robots.

Ans. Web crawlers have many synonyms – crawlers and robots or bots being a few. These are automated programs that crawl across the World Wide Web and index all the content on it. 

Once the spider crawls your page, it is put onto Google’s index or simply put, its search engine result page (SERP).

Q11. Explain LSI keywords

Ans. LSI stands for latent semantic indexing keywords. These are related terms or phrases related to a web page’s target keyword. Search engines have become smarter over the years. If a particular keyword density is high, then they would realize it is not an authentic page. 

For example, if your page is about SEO, then your content would include terms and phrases such as bounce rate, keywords, ranking, etc, and not only the term ‘SEO’.

LSI keywords help the search engine understand what your content is about and also help your page rank for related keywords. 

Q12. What does it mean if your domain does not appear in the search?

Ans. There can be several reasons if your domain does not show up in the search. 

Some of them are that Google may not have indexed your website yet, your website just went live, the index tags might be missing, your keyword market is very saturated, your website is penalized or you may have unknowingly blocked spiders from visiting your website.  

Q13. What are the reports in Google Analytics?

Ans. Google Analytics gives access to multiple kinds of reports. A few common and popular ones are the Mobile Overview report, audience report, referrals report, channels report, navigations summary, landing pages report, site speed review, and goal overview report are some of the important Google Analytics reports. 

Q14. What is keyword stemming?

The term “keyword stemming” describes Google’s ability to identify and comprehend several word forms inside a given search query. SERPs will provide results for alternative word variants associated with the original query in addition to the precise phrases you entered in.

In simple terms, keyword stemming is similar to condensing words to accommodate different word forms that users may enter into searches. For example, “run” might lead to “running” or “runner.”

Q15. What is the latest update on the SERP/Google algorithm? How do you stay updated about the changes?

Your response should be based on the sources you use to stay current on Google News and SEO.

Q16. What are some common SEO mistakes you’ve seen in other organizations?

I’ve seen that a few typical SEO blunders include undervaluing the importance of high-quality content, ignoring technical SEO requirements like making sure appropriate indexing, and not giving priority to mobile optimization

Q17. What is your approach while developing an SEO strategy?

User experience and search engine standards are always at the center of my approach to creating an SEO plan, which includes conducting thorough keyword research, analyzing short-term and long-term goals, creating excellent content, optimizing on-page features, understanding the audience giving mobile friendliness high priority, and working to generate strong, relevant backlinks.

Q18. How do u make a technical audit report?

When preparing a technical audit report, I use tools to thoroughly examine important SEO components. This comprises evaluating the mobile-friendliness, performance, metadata, structure, and server replies of a website, as well as looking for crawl problems. The report is guided by the insights derived from these tools, which identify problems, suggest repairs, and rank the changes according to their significance.

Q19. What are topic clusters? How do u create one?

The goal of topic clusters is to arrange information around a main idea. I start by choosing a main subject, writing in-depth material about it, and then coming up with related subtopics. Strategically connecting these sites establishes authority on the main topic.

Q20. What does SEO’s Share of Voice (SOV) mean?

The share of voice in SEO is comparable to figuring out how much of your brand is visible online relative to competitors in a certain industry for a given set of keywords. It provides information on how well-known your brand is in search engine rankings.

 

12 Tough SEO Interview Questions

Some tough SEO interview questions that you need to familiarize yourself with are –

Q1. How would you measure SEO success?

Ans. SEO success can be measured via the following factors for each of the types: 

On-page SEO success factors: Organic traffic, good keyword ranking, SERP visibility, low bounce rate and a high click-through rate. 

Off-page SEO success factors: Quality backlinks, Quora answers ranking on top, etc.

Technical SEO success factors: high page speed, secure and successful payments, etc. 

Q2. What is SILO structure and how does it benefit SEO?

Ans. A silo structure is a website structure, wherein content is logically organized.  It is creating categories and subcategories within your website with relevant content.

This benefits your website in search engine ranking as it can tell that there are abundant related keywords throughout your website with a clean structure that makes it easy for Google to crawl and understand. 

Q3. What is a link-building strategy?

Ans. A link-building strategy can help you leaps and bounds to track and optimize your links. It can increase conversions and boost search engine rankings. 

Guest blogging, social media, replicating your best-performing links are a few link-building strategies that will help your brand. Read more on link building in SEO.

Q4. What is AMP?

Ans. AMP stands for accelerated mobile pages. It is an open-sourced project designed to aid web publishers with content that is already mobile-optimized and instantly loads on all devices. 

AMP allows your page to load quickly but you have to compromise on certain visual elements of that page. 

Q5. Explain how the Disavow tool works

Ans. The Disavow tool is a part of the Google search console, previously known as Webmaster tools. It allows you to request Google to disregard selected backlinks. It helps you get rid of low-quality backlinks that can lead to marking your website as spam thus, lowering your site’s ranking. 

Go to the disavow links tool in the Google search console, select your site and upload the file with the links you want to disavow. Google will review these links, ask spiders to crawl your website and analyze the situation which takes a few weeks. This feature is great to manage your SEO hygiene. 

Q6. What is PBN?

Ans. A PBN (private blogs network) is a network of authoritative websites used to build links with the aim of manipulating search engine rankings. It involves several different websites all linking to one another or a particular central website.

Q7. What do you think makes you a good SEO candidate?

Ans. This is a very subjective answer and you could answer this as per your understanding of your best points. You could answer this by highlighting that you have experience with the tools and technical know-how, always keeping yourself up-to-date with breakthroughs and trends. 

Q8. What is local SEO? What kind of business should use Local SEO?

Customizing your internet presence to draw clients in a particular area is known as local SEO. Local SEO should be given top priority by any locally based business, including restaurants, service providers, and merchants, to increase their exposure in the neighborhood.

Q9. How does SEO relate to social media?

Social media raises brand exposure, encourages backlinks, and boosts website traffic—all of which indirectly benefit SEO. Posting content on social media platforms, such as Facebook or Twitter, can attract a larger user base.

Q10. Do you think AI will replace SEO or take over human work? 

AI is a supplement to SEO, not its replacement. AI manages data and automates processes, but when it comes to creating SEO tactics that work, human creativity, strategic thinking, and an understanding of user intent are still invaluable.

Q11. How can a landing page’s quality be improved?

Enhancing a landing page requires:

• an effective call-to-action to increase engagement and conversions 
• clear and captivating content
• user-friendly structure
• high-quality image
• keyword optimization.

Q12. What is event tracking?

Event tracking in Google Analytics is monitoring user interactions with specific website elements, including clicks, views of videos, or downloads.. It provides information on user involvement beyond pageviews.

You could also mention some KPIs that you fulfilled in your previous work and how committed you were to your job. Talk about some of the SEO strategies that you used and the results you obtained. 

You can also mention a situation where a strategy may have backfired and how you fixed it. This will showcase your ability to solve problems. 

With so many candidates, it is important to stand out from the crowd and be well prepared when it comes to cracking the interview. 

 

Conclusion

With this, we come to the end of our SEO interview questions and answers blog. If you’re new in this field, we highly recommend opting for the course mentioned in the beginning because SEO is a technical skill and cannot be learned easily. 

Even the SEO tools require hands-on practice and knowledge of the entire dashboard. All the important SEO tools are taught in this course. 

And in case you’re looking for something more advanced, check out our 11-month MBA in Digital Marketing – PG Program which offers guaranteed placement assistance at mid-senior managerial levels. 

We hope you enjoyed reading this blog. Let us know in the comments below!