
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

In-depth Marketing Mix Of Subway with Full Explainations
Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.
In this case study, we will be discussing about the marketing mix of Subway in a detailed structure.
If you want to learn how these global brands succeed, pursuing an MBA in digital marketing can help you build strategic and practical marketing skills.
Aditya Shastri
Mar 26, 2026

Comprehensive SWOT Analysis of Jet Airways | IIDE
Jet Airways (India) Ltd is a Mumbai-based international airline. It was once India’s largest airline. From its main hub at Chhatrapati Shivaji International Airport and secondary hubs at Chennai International Airport, Indira Gandhi International Airport, Kempegowda International Airport, and Netaji Subhas Chandra Bose International Airport, it operated over 300 flights per day to 74 destinations worldwide.
To better understand the reasons for the company’s continuous growth, let’s look into the SWOT Analysis of Jet Airways, which is required for any company to survive and thrive in the market.
A SWOT analysis is used to assess a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to assist organizations in gaining a thorough understanding of all the factors that influence business decisions.
So, in this case study, we’ll learn about Jet Airways and the SWOT Analysis of Jet Airways. So, Let’s get started.
To build a strong foundation, enrolling in an online digital marketing course can help you understand key concepts like SEO, social media, and paid ads.
Aditya Shastri
Mar 26, 2026

Extensive SWOT Analysis of Giordano – Italian Fashion Brand
Exclusive SWOT Analysis of Giordano- Italian Fashion Brand
Previously we saw the SWOT Analysis of the biggest fast-fashion brand Zara, this time we will look at the SWOT analysis of Giordano.
From commencing its business as an online marketplace for cloth to being Asia’s largest online clothing company. Giordano has come a long way. They manufacture all kinds of apparel for men, women and kids.
In this case study, we will look at the SWOT analysis of Giordano and how it has created its path of success worldwide but before that let’s know some more facts about the company.
If you want to learn how brands achieve such success, enrolling in an online digital marketing course can help you build practical skills and industry knowledge.
Aditya Shastri
Mar 26, 2026

Why Dunkin’ is Winning: A 2026 Marketing Deep Dive
Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement.
The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.
Aditya Shastri
Mar 26, 2026

The Stepwise Marketing Mix Of Uber with Full Explainations
Uber, formerly known as Uber Cab has become the face of the taxicab industry in over 60 countries. This company has achieved groundbreaking success with its unique marketing strategies.
In this case study, we will be discussing about the Company and 4Ps of the Marketing Mix of Uber.
Before getting into the main segment, let’s just have a quick overview of the company.
If you want to master such business strategies, pursuing an MBA in digital marketing can help you gain practical industry insights and skills.
Aditya Shastri
Mar 26, 2026

In-depth SWOT Analysis of Tech Mahindra in 2026| IIDE
Tech Mahindra Ltd. (TechM) is an information technology (IT) services and solutions firm headquartered in Pune, Maharashtra. This blog is about the in-depth swot analysis of Tech Mahindra.
This company offers the services, its outsourcing, implementation, and management of infrastructure-as-a-service, integrated technology solutions, BPO services, platforms, networks, services, and mobile value-added services.
TechM offers next-generation solutions such as cloud computing, big data, content management, networking, digital, enterprise software, device testing and certification, and the Internet of Things (IoT).
The company offers services for a variety of industries, including banking, financial services, and insurance, communication services, energy and utilities, healthcare and life sciences, manufacturing, public sector, and government, hospitality, retail, and consumer packaged goods, sports, technology, high tech, media and entertainment, travel, transportation, hospitality and logistics, and oil and gas.
If you want advanced skills and leadership roles, pursuing an MBA in digital marketing can help you build a strong, future-ready career.
Aditya Shastri
Mar 26, 2026
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











