Name: Twitter Conversations And How The Big Brands Are Using Them
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h4><strong>Let’s Converse</strong></h4><p>A two-way conversation on a <a href="https://iide.co/social-media-marketing-course-online/" target="_blank" rel="nofollow noopener noreferrer"><strong>social media</strong></a> platform like Twitter is a dialogue where brands <strong>listen</strong> and respond to the wants and needs of their audience. It’s not about selling but about building your brand equity. Answer questions, give useful information and share ideas even if they aren’t yours. Educate, inform and delight your audience and soon they will consider you a valuable member of their community. They will look to you for information, advice and an opinion and will repay you by learning more about your business (and buying from you).</p><h4><strong>How To Have Twitter Conversations</strong></h4><p>Here are some of the ways you can converse with people on <a href="https://iide.co/blog/twitters-algorithm-update-how-this-changes-twitter-completely/" target="_blank" rel="nofollow noopener noreferrer"><strong>Twitter</strong></a>:</p><h4><strong>Mention People</strong></h4><p>This is the best way to start a conversation. Mention a few people in your tweets to start a conversation. You can discuss a trending topic, ask a question, or just compliment them on their work! Once they reply and the thread starts, other people may also join in the conversation!</p><p>Here’s how @airtelindia did it:</p><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_1 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" class="alignnone" title="Twitter Conversations and How the Big Brands are Using Them-2-digital marketing" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882864920-f90966eb2f0ba50e57f06d8d182e93b8.webp" alt="Twitter Conversations Mention People" width="521" height="555"></span></div><p>Brownie points if you can link it to your marketing strategy!</p><p>A conversation between two great visionaries:</p><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_2 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-3-digital marketing" width="520" height="174" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882865628-14b25a52af1ab20b32b2c5a190248601.webp" alt="Twitter Conversations and How the Big Brands are Using Them-3-digital marketing"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><h4><strong>Listen and Converse</strong></h4><p>Listen and respond when you have a valuable input. Using <strong><a href="https://twitter.com/" target="_blank" rel="nofollow noopener noreferrer">Twitter</a></strong>’s <strong>advanced search option</strong>, you can listen to what other people are talking about and their conversations and jump in whenever you can! Use the neat filters to find the most relevant content.</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_3 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-4-digital marketing" width="542" height="534" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882866192-7f9534b2a6037088d8cf766055656011.webp" alt=" Twitter Conversations Advanced Search Option"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>At first glance, the options may be intimidating but play around a little, and you will get a hang of it. In addition, in the search results page, you can filter the results further.</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_4 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-5-digital marketing" width="204" height="157" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882866780-af0cb04022fb9723f10ecc697816b0ff.webp" alt="Twitter Conversations Search Filters"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_5 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>Here are a few examples of nifty shortcuts you can use on the search bar directly:</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_5 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-6-digital marketing" width="401" height="253" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882867269-61527e0f8d3851594a72c2f7eb445ba7.webp" alt="Twitter Conversations Listen and Converse"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_6 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>Another way you can find noise about your relevant industry is by <strong>creating lists</strong>. A Twitter list allows you to separate the Twitter accounts you follow into groups. You can create lists of your competitors, influencers, professional organizations as well as current and prospective customers. This will help you to “listen” more effectively and gain valuable insights. Maintaining lists according to motives will also help you eliminate the clutter and make your Twitter-time more productive.</p><p>The lists @myntra maintains:</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_6 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-7-digital marketing" width="521" height="382" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882867832-42123d776d966e812b38d2794ded2730.webp" alt="Twitter Conversations Lists"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_7 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>@myntra is also a part of nearly 380 lists!</p><h4><strong>Twitter Chats</strong></h4><p><strong><a href="https://twitter.com/" target="_blank" rel="nofollow noopener noreferrer">Twitter</a></strong> chats are open, moderated conversations that use a relevant hashtag for a certain topic. For example, #blogchat, #paidmedia, #GST, etc. If you type a hashtag in the search bar, you can see the tweets of anyone using that hashtag. Having your own unique hashtag that other people can use also has many benefits such as increasing your brand equity, helping to crowdsource content, creating a community using live tweeting, etc.</p><p>Here’s how @RelianceMobile and @Flipkart did it:</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_7 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-8-digital marketing" width="519" height="408" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882868445-d9251c7509af9279d5f2c2851fa60375.webp" alt="Twitter Conversations Twitter Chats"></span></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_8 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-9-digital marketing" width="518" height="553" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882870443-b22cb8dc94e2f167f84d6f7441b7cb93.webp" alt="Twitter Conversations Twitter Chats Flipkart"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_8 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>Reliance used a generic (and probably trending) topic to increase visibility whereas Flipkart is trying to build equity using a hashtag unique to their brand – #FlipQuote</p><h4><strong>Use Buttons</strong></h4><p>Replying, Retweeting and Liking are also ways of engaging with your audience and letting them know of your presence. The original <strong>tweeter</strong> may also take notice of your presence and promote you later.</p><p>Let’s see a few examples:</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_9 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-10-digital marketing" width="539" height="511" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882871109-d909ffd2e7d4801d71e60b3cc40050b6.webp" alt="Twitter Conversations Reply"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_9 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>Flipkart’s friendly and casual presence is winning them a lot of fans.</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_10 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-11-digital marketing" width="515" height="113" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882871824-1c58c804aaf266aef4b6b186286247be.webp" alt="Twitter Conversations Replying"></span></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_11 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-12-digital marketing" width="490" height="406" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882872287-67c7afded366596af2e370fd3cb4354a.webp" alt="Twitter Conversations Retweet"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_10 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>Almost every brand is handling customer service on Twitter these days.</p><h4><strong>Share Interesting &amp; Useful Content</strong></h4><p>Lastly, another way to spark conversation is by tweeting content that other people would be interested in. They can reply, retweet and like your <strong>tweet</strong> and even become your follower!</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_12 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-13-digital marketing" width="519" height="346" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882873054-dfa7bcd3b90305fe778b294699784512.webp" alt="Twitter Conversations Share Content"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_11 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>@YESBANK talks about something a lot of people would be interested to read.</p></div></div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_13 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" title="Twitter Conversations and How the Big Brands are Using Them-14-digital marketing" width="519" height="552" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882873668-b389131e423f7d29bb98e518513816b8.webp" alt="Twitter Conversations Be Consistent"></span></div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_12 et_pb_bg_layout_light et_pb_text_align_left"><div data-bglz="1" class="et_pb_text_inner"><p>While this is brand promotion, fans of BMW would find such messages useful.</p><style>#page-container { overflow: hidden;}</style></div> </div><div data-bglz="1" class="et_pb_module et_pb_image et_pb_image_1"> <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=organic&amp;utm_medium=gif_cta&amp;utm_campaign=video_masterclass_dm&amp;utm_term=blogs_organic&amp;utm_content=dark_blue_gif&amp;utm_team=seo_team" target="_blank"><span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="2029" height="744" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882874045-b6c07c1a67b7a98a1045c9f06217160b.gif" alt="Digital Marketing Academic Challenge 2024 - DMAC" title="Digital Marketing " class="wp-image-489031" data-et-multi-view="{&quot;schema&quot;:{&quot;attrs&quot;:{&quot;desktop&quot;:{&quot;src&quot;:&quot;https:\/\/iide.co\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Is-Not-The-Next-Big-Thing.gif&quot;,&quot;alt&quot;:&quot;Digital Marketing Academic Challenge 2024 - DMAC&quot;,&quot;title&quot;:&quot;Digital Marketing &quot;,&quot;class&quot;:&quot;wp-image-489031&quot;},&quot;tablet&quot;:{&quot;src&quot;:&quot;https:\/\/iide.co\/wp-content\/uploads\/2023\/08\/case-study-1-gif-1.gif&quot;},&quot;phone&quot;:{&quot;src&quot;:&quot;https:\/\/iide.co\/wp-content\/uploads\/2021\/11\/Learn-Digital-Marketing-for-free.gif&quot;}}},&quot;slug&quot;:&quot;et_pb_image&quot;}"></span></a> </div><div data-bglz="1" class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div data-bglz="1" class="et_pb_text_inner">So, there it is – How to spark conversation on <strong>Twitter</strong> and become a leading presence on the platform. Here’s a special tip for you: be consistent but don’t be spammy; be patient but don’t be neglectful.<p>Did we miss out on any tip? Let us know in the comments below.</p></div> </div> </div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner">So, there it is – How to spark conversation on <strong>Twitter</strong> and become a leading presence on the platform. Here’s a special tip for you: be consistent but don’t be spammy; be patient but don’t be neglectful.<p>Did we miss out on any tip? Let us know in the comments below.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h4><strong>Listen and Converse</strong></h4><p>Listen and respond when you have a valuable input. Using <strong><a href="https://twitter.com/" target="_blank" rel="nofollow noopener noreferrer">Twitter</a></strong>’s <strong>advanced search option</strong>, you can listen to what other people are talking about and their conversations and jump in whenever you can! Use the neat filters to find the most relevant content.</p></div></div>

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Twitter Conversations And How The Big Brands Are Using Them

<div class="raw-html-embed"><div class="et_pb_text_inner"><a href="https://iide.co/blog/choosing-the-right-social-media-platforms/" target="_blank" rel="nofollow noopener noreferrer"><strong>Social media</strong></a> has paved way for marketers to engage, interact and converse with their customers in a way that is more <em>human</em>. <strong>Twitter</strong>, in fact, is perhaps the best platform to develop a relationship with your target market!<div class="et_pb_module et_pb_image et_pb_image_0 et_always_center_on_mobile et-animated"><span class="et_pb_image_wrap"><img decoding="async" class="aligncenter" title="Twitter Conversations and How the Big Brands are Using Them-1-digital marketing" width="369" height="261" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882864299-f2e3cfa2794d4b6fac2bbad75afa71be.webp" alt="Twitter Conversations"></span></div></div></div>

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