Explained SWOT Analysis of TCS with Detailed Company Overview

Previously we analysed the SWOT Analysis of Accenture, one of the world’s major consulting firms. In this article, we will look at the SWOT Analysis of TCS. 

Tata Consultancy Services (TCS) is a subsidiary of “Tata group” and one of India’s most renowned multinational conglomerates operating in 46 countries with 50 subsidiary businesses. TCS momentarily surpassed Reliance Industries and Accenture in market value on January 25, 2021, to become the world’s most valuable IT firm.

TCS’s marketing efforts have also aided the company’s current status as a powerhouse. Marketing is evolving as the world moves online, and if you want to learn about the newest – check out Free MasterClass on Digital Marketing Fundamentals taught by Karan Shah, the CEO and Founder of IIDE and gain insightful knowledge on Marketing.

Tata has risen to the top of the market as a result of its ability to endure competitive pressure, so before we begin with the SWOT Analysis of TCS, let’s learn about the company, its finances, services, and competitors. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Jan 9, 2025

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.