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In our previous blog, we did a dynamic SWOT Analysis of one of the world’s major consulting firms, Accenture. Here we will be doing an Outright SWOT Analysis of Cognizant.
It is one of the Most Prestigious Consulting Firms across North America. It has ranked as one of the Top Employer companies in Linkedin as of 2021 in India.
It has been able to drive such large success in its industry. It can still improve its market share by marketing its products with the use of advanced digital marketing techniques. As we know that most people in the world are using online media, it becomes essential for every business to use digital marketing for its brand awareness and marketing its products. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Cognizant has been able to maintain a prominent position in the market. To understand that we have given an Outright SWOT Analysis of Cognizant. But before we start with its SWOT Analysis let us learn about Cognizant as a Company, its services, competitors, financials, and more.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 18, 2024
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.