
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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SWOT Analysis of Eni: Italian Oil & Gas Multinational
We attempted a 360° SWOT analysis of Enel, an Italian multinational electricity and gas utility company, in the past, and will now go deeper into the SWOT Analysis of Eni.Eni is a global energy company, ranked 216th on the Fortune Global 500 list by revenue and 24th in the energy sector, as of 2020 and is active at every stage of the value chain: including both traditional, biorefining and chemicals. Their eminent presence in 68 countries is established because of their strong administration, initiatives launched in line with 17 SDGs, combined with powerful marketing efforts. If you are intrigued and want to understand the minds behind it, check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.This blog will not only give you a SWOT Analysis of Eni but also give insights into the company’s operations, structure and quick overview. Let’s begin by knowing more about Eni.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Engineers India: Engineering Consultancy
Last time we discussed the SWOT analysis of Apar Industries which is one of the largest and most renowned manufacturers of conductors, cables, oil and lubricants. This time let’s study the in-depth SWOT analysis of Engineers India.An Indian government-owned engineering consultancy company – Engineers India is leading its way in providing indigenous technology solutions across hydrocarbon projects. It is an EPC and total solutions Consultancy Organisation.As we know that behind every business’s success there is a huge contribution of marketing efforts. Marketing has evolved with time and today we are in an age of digital marketing which helps organisations with their marketing efforts using different mediums. If you are interested in understanding digital marketing in detail – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we begin with SWOT analysis, let’s know more about the company, the products and services they offer, their financial status and its competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of ENGIE: Leading Energy Utility in France
Last time we had a look at the detailed SWOT analysis of EDF, a French multinational electric utility company. This time we will dive deep into the SWOT analysis of ENGIE and its working.ENGIE is a company that produces and markets fuels, natural gas and electricity. ENGIE was created in the year 2008 with an ambition to enable France to play a key role in the manufacturing of power, gas and energy.ENGIE’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.Before we begin further with the SWOT analysis of ENGIE, let us discuss the company, what products it has to offer, its financials and its competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Enel: Italian Utility Company
Last time we had a look at the detailed SWOT analysis of Shell, an Anglo Dutch-based multinational oil and gas company. This time we will dive deep into the SWOT analysis of Enel and its work.The main provider of Electricity & Gas in Italy – Enel is a company that manufactures and distributes natural gas and electricity. Enel was established in 1962 with an ambition to enable Italy to play a key role in the manufacturing of great gas and sustainable electricity.Enel’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.Before we begin further with the SWOT analysis of Enel, let us discuss the company, what products it has to offer, its financials and its competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Endurance Technologies: Automotive Leader
In our previous article, we had done a detailed SWOT analysis of Enel, an Italian Multinational Electricity & Gas Utility Company. In this article, we are going to explain the SWOT analysis of Endurance Technologies.
Endurance Technologies is one of the top 5 auto components manufacturing companies and the No.1 Aluminium die casting company in India. It has a global presence with manufacturing in 3 countries from 27 plants and exporting to 28+ countries.
Endurance Technologies Ltd. became the leading exporter of auto components and made a strong customer base. It must have strong marketing strategies. Today, businesses are going online and marketing techniques are also changing, if you are interested to learn about the latest marketing techniques – check out our Free Masterclass on Digital marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Now, we will discover strengths, weaknesses, opportunities and threats covering Endurance Technologies. Before we delve into the SWOT analysis of Endurance Technologies let’s learn about the company, its history, products, services and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Electrotherm: Melting Leader
Previously, we saw the strategic SWOT analysis of the biggest corporate group – Aditya Birla Group. Here, we will have a look at the SWOT analysis of Electrotherm.Electrotherm is leading the engineering industry in India and it initially built industrial furnaces for the steel and metals industry. The success journey, which began in 1983, was built on an openness to new ideas and a desire to innovate, aided by in-house research, development and an emphasis on customer-centric product and process development.Electrotherm marketing activities are another factor that has helped the company grow into a powerhouse today. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to learn how Electrotherm became so successful in multi-divisional activities? In this blog, we will learn about the SWOT Analysis of Electrotherm and decode the answer. Before we begin, let us learn more about Electrotherm, funding, products, financial status, and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of El Corte Inglés: Europe’s Largest Store
Earlier we did a SWOT Analysis of Sam’s Club, an only membership retail warehouse club. This time we will conduct the SWOT Analysis of El Corte Inglés.El Corte Inglés is one of the world leaders in department stores and a benchmark of Spanish distribution. They have been operating since 1940 and have seen some great achievements throughout their long journey and their future looks just as bright. Why? Because they have remained authentic and true to the customer’s choice and needs.Another factor that helped El Corte Inglés remain a giant has been its marketing efforts. As the world switches to the virtual model in the current scenario and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Do you want to know how El Corte Inglés became so successful in the retail industry? In this blog, we will learn the SWOT Analysis of El Corte Inglés and decode the answer. But before digging into that, let us learn more about El Corte Inglés as a company, its founders, products, competitors and other details.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Eduvanz: Student Loan Provider Insights
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Eduvanz.
Eduvanz is a Non-Banking Financial Institution (NBFC) providing low-interest education loan services. Founded in the year 2016, eduvanz has become a leading student loan provider across India. Eduvanz’s goal is to help learners by providing fast, convenient, and low-cost education loans.
The way to attract clients is to be on top. Digital Marketing has become an important aspect and in such a competitive industry, digital marketing is a must. You can check out the free digital marketing Masterclass on different concepts of digital marketing.
The education loan industry has seen a sharp increase in demand due to the pandemic. As the average income per working population decreases, demand for education loans will see a boom in the coming future. Any person, whether earning in lakhs or crores always dreams of sending his children to top schools and colleges across the globe. When it comes to payment, paying the fee amount at once has been difficult in a new era.
As of 2022, technology has made its way into every industry in some or the other way. In the loan industry, technology such as AI algorithms, software, and data analysis has been introduced by various companies. Eduvanz has also developed its own proprietary AI algorithms and software to assess the risks involved and determine the interest rate and assist their customer.
Eduvanz has also partnered with the best corporates and certificate providers to increase their scope and to make skill-seekers much more skilful as required in today’s time. There are lots of options to choose from and finance becomes a blockade in a country like India whose per capita income is Rs 4,80,000 and for a family of 3 the average cost of living is around Rs 25,000 per person per month. If a low-interest education loan will be taken then the average person can save or invest to earn a high income to repay the loan.
As education institutes fees are paid late it is difficult to offer first-class education starting from day 1. Their money is stuck in the cash flow cycle and the quality of education diminishes.
Continuing with our topic, we will cover the strengths, weaknesses, opportunities, and threats surrounding Eduvanz. Before we begin, let us begin by learning about the company, its history, products, services, and financial success.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of EDF: French Electric Utility Leader
Last time we elaborated on the SWOT analysis of Power Finance Corporation. In this case study, we are going to know about EDF, market capitalization, the SWOT Analysis of EDF and will learn more about the threats and opportunities of EDF – post covid.
Électricité de France (Electricity of France) or commonly known as EDF. The leading French multinational company that works with energy and provides services to consumers all over the world. From electricity generation to distribution, EDF specializes in it all!
Although, there are many other activities that EDF participates in. Some of them are power plant design, energy trading, getting highly involved with power generation technologies such as nuclear power, wind power, hydropower, geothermal energy, etc.
As the world enters the new online era, EDF also shifted its focus to website development and other forms of digital marketing for promotion. Interested in knowing more about the new techniques of marketing? Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.
Want to know more about how EDF managed to go global? We’ve got you covered! In this blog, we will describe in detail the SWOT analysis of EDF, products/services offered, close competitors, and more helpful information.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Edelweiss Financial Services Insights
In the previous article, we had already discussed the extensive SWOT analysis of the most used platform for asking questions and discussing topics, Quora. Now, In this article, we will go through the detailed SWOT analysis of Edelweiss Financial Services.
Edelweiss Financial Services is an Indian investment and financial services group based in Mumbai. It provides a range of financial services including brokerage services to life insurance and general insurance. They also provide investment guides to their clients.
Another factor that has helped Edelweiss Financial Services become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.
Do you want to know how Edelweiss Financial Services was able to achieve such success in the banking industry? We shall study the SWOT analysis of Edelweiss Financial Services and discover the solution in this blog. But first, let’s study more about Edelweiss Financial Services as a firm, its foundation, products, financial situation, and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Edeka: Germany’s Largest Supermarket Corp
In our previous blog, we had studied the dynamic SWOT analysis of Sainsbury’s, a supermarket chain in the United Kingdom. In this article, we will cover the SWOT Analysis of Edeka.Edeka stores differentiate themselves as full-service providers primarily through customer proximity, advice, and a large selection of fresh food available every day. They are available in a variety of sizes and market types. What they all have in common is a strong emphasis on quality and service, which is consistent with the core message of the Edeka identity “We ♥ Food”. The pandemic led to a significant shift towards the online platform, making purchases of daily items extremely easy. Due to the vast advancement in technology and 24×7 availability of online services, customers could now order daily essentials with a few taps. In today’s day and age, having an online presence is extremely important, and having the right marketing strategies will help businesses succeed in this hyper-competitive world.We recommend you to attend the Free Masterclass on Digital Marketing by Karan Shah- CEO and founder of IIDE. Learn the basics of digital marketing from the best and enhance your skills.Before diving into the SWOT Analysis of Edeka, let us first have a look at the overall history and operations of the company.
Aditya Shastri
Aug 9, 2025

eBay SWOT Analysis 2025: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Founded in 1995, eBay is a global online marketplace with 134 million active users across 190+ countries. Despite facing fierce competition from Amazon and Etsy, eBay maintains relevance through AI integration, luxury reselling, and a strong trust model. But can it navigate backlash from recent policy changes and rising platform fees? Let’s explore eBay’s 2025 SWOT analysis to understand its future potential, a must-read for entrepreneurs and marketing students.
Aditya Shastri
Aug 9, 2025
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