Card Image
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

Latest Case Studies

Trending Topics

Card Image
Detailed SWOT Analysis of Mitsubishi Motors- Japanese Automobile Leader
Previously we saw the SWOT analysis of Suzuki, today we will look at the SWOT analysis of Mitsubishi Motors. Mitsubishi Motors is an automotive manufacturer belonging to Japan. The company has various alliances in different countries with different companies in Japan, it has an alliance with Keiretsu, and the group is known as the largest manufacturer of Japan. 34% of Mistubushi is owned by Nissan and thus it is also a part of the Nissan-Renault-Mitsubishi alliance. The company so far is doing great with its effective services but is somewhere lacking in strong marketing tactics. In today’s world marketing and its digital aspect is essential for the growth of a company. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will look at the SWOT analysis of Mitsubishi Motors but first, let’s know more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
In-Depth SWOT Analysis of Mitsubishi Motors – A Japanese Multinational Automotive Manufacturer
Last time we elaborated on the SWOT Analysis of Suzuki. This time we will look at the SWOT analysis of Mitsubishi Motors.Mitsubishi is a Japanese global automotive manufacturer based in Tokyo. The company originated in 1970 from the automotive unit of Mitsubishi Heavy Industries and is a part of the Renault, Nissan, Mitsubishi Alliance. Besides existing as a part of the Renault, Nissan, Mitsubishi Alliance, it is also an element of Mitsubishi keiretsu, one time the largest industrial group in Japan.The digital marketing industry is rapidly growing and has a positive effect on businesses. This form of marketing has become a valuable asset for businesses. The mass adoption of the internet into everyday life is the single biggest event that has affected marketing in recent years.A huge company like Mitsubishi needs the best marketing strategy to stay ahead of its competitors. In today’s world, digital marketing is a must. If you’re interested in learning new digital skills check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.We will learn about the in-depth analysis of Mitsubishi but before we begin, let’s know more about the company first.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Detailed SWOT Analysis of Minda Corporation – A Leading Manufacturer Of Automotive Products
In our previous article, we had done a detailed SWOT analysis of Enel, an Italian Multinational Electricity & Gas Utility Company. In this article, we are going to explain the SWOT analysis of Minda Corporation. Now, India’s leading player in the automotive components industry is none other than Minda Corporation (or Spark Minda). For over sixty years, Spark Minda (earlier Minda Corporation) has had a significant presence in the global automotive industry and is one of the main makers of auto parts for the OEMs.  The Rs 380 crores group, with a labour force of more than 16,000 is taking special care of the main passenger vehicle, commercial vehicle, motorcycle and scooter, off-street vehicle and tier 1 manufacturers in India with a presence in Indonesia, Vietnam, Uzbekistan, Japan and the U.S.A. They likewise serve post-retail fragments in India through a solid vendor distributorship of around 450 sellers. Another characteristic that made Minda Corporation renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.  Now, we will discover strengths, weaknesses, opportunities and threats covering BOE. Before we delve into the SWOT analysis of Minda Corporation let’s learn about the company, its history, products, services and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Detailed SWOT Analysis of Michelin – One Of The World’s Leading Tyre Manufacturer
In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Michelin – One of the World’s leading tyre manufacturers.The history started way back in 1889 by the Michelin brothers named Édouard Michelin and André Michelin from manufacturing tyres for bicycles and horse-driven carriages to manufacturing tyres for space shuttles. And it has now created a benchmark and is the world’s second-largest tyre manufacturer.Furthermore, for a brand to be recognised and to be in the market every company spends some money on effective marketing methods. And in the current trend digital marketing is one of the best ways where the brands are being so active, and if you’re interested to know about digital marketing check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.If you want to learn more about how Michelin becomes a successful brand. In this blog, we will learn the SWOT analysis of Michelin and try to find what you are looking for. Before that let us learn more about the Michelin brand, founding, products, financial status and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Complete SWOT Analysis of Metlife- House of Insurance
Previously we saw the Marketing Strategies of Amway, this time we will look at the SWOT analysis of Metlife.  Metlife is an investment house for met life insurance company (MLIC) also known as MetLife. It’s one of the leading companies in its industries. It has maintained its position in the market by constantly upskilling its marketing game and staying relevant to the industry. Marketing is an essential part of a business to grow. If you want to learn more about marketing and its digital aspect, check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.  Before understanding the swot analysis of MetLife let’s have a brief idea about the MetLife company. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Complete SWOT Analysis of Meru Cabs – An Indian Ridesharing Company
Last time we had a look at the detailed SWOT Analysis of Ola, an Indian Multinational Ridesharing company. Today we will discuss the SWOT analysis of Meru Cabs which is also an Indian ridesharing company based in India.Meru Cabs is one of the cab services providers in India, founded by Mr Neeraj Gupta in 2000. The company focuses on providing affordable and hassle-free transportation to different companies’ employees and customers. It also provides premium-class services like a/c cars, tabs, etc. Lately, the company has started providing services in the B2C sector, but its main aim is to increase the focus on the B2B section as it contributes 40-45% of its revenue.Meru Cabs’ marketing efforts have greatly aided them. Marketing aids in the fulfilment of the desires and preferences of the target audience. Because every other company now uses digital marketing, it has become a very important and necessary skill to learn. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah.This blog has been written to gain a thorough understanding of Meru Cabs company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Meru Cabs.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Step by Step SWOT Analysis of Merck & Co. – with Infographics
Previously we saw the SWOT analysis of Fortis Healthcare, today let’s look at the SWOT Analysis of Merck & Co. Merck & Co. is an American multinational pharmaceutical company and one of the leading pharmaceutical health care companies in the world. Its main business is medicines, vaccines, biologics, and animal products. They follow great strategies to handle the world’s critical health threats using modern medicinal technology. Marketing is an essential part of any company and post-pandemic digital marketing is the new trend. Attend the Free Digital Marketing Masterclass today to learn the basics of digital marketing. In this case study we will learn the SWOT Analysis of Merck & Co. but before that let’s know more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Racing Through the S.W.O.T Analysis of Mercedes-Benz
Mercedes-Benz produces some of the most technologically advanced, sophisticated, and performance-oriented automobiles on the market, and this is no accident. Since Karl Benz produced the first petrol-powered car in 1886, they’ve been producing inventive and technologically revolutionary vehicles. In this blog, we will be discussing the company’s strengths, challenges, and opportunities in the contemporary business world. Before we dive deep into the SWOT Analysis of Mercedes Benz, let’s learn about the company in brief. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Extensive SWOT Analysis of Mercadona – A Spanish Supermarket Chain
Recently we talked about the comprehensive business model of Lidl, which is a German international discount retailer chain. So now we are going to do a detailed SWOT Analysis of Mercadona.Mercadona is a family-owned company, founded in the year 1977 by a Spanish family and it’s one of the leading physical supermarkets and online shopping companies in Spain. It aims to be responsible for prescribing clients the best choice of satisfactory food, home care, personal care and animal care. Mercadona was given the ninth rank for the foremost reputed enterprise withinside the planet in 2009 by the reputation institute as indexed in Forbes magazine.Furthermore, Mercadona has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Mercadona. Before we get started with the SWOT Analysis of Mercadona, let’s learn a little bit about the firm, its products and services, and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Elaborative SWOT Analysis of McKinsey – A Big 3 Management Consulting Firm
We discussed the SWOT Analysis of consultancy company Accenture in our last blog post. In this blog, we will conduct a detailed SWOT analysis of McKinsey, a similar consultancy company.The McKinsey Company is a leading global management consulting firm. Their clients including the world’s leading businesses, governments, and institutions are enjoying sustainable growth with the support of McKinsey. As a global management consulting firm and the oldest plus largest of the big three in management consultancies, they provide services worldwide.The company is in a marketing position due to its inclusive marketing efforts. Even the world and companies have moved to digital. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.Do you want to know how McKinsey became successful? In this blog, we will get to learn about the SWOT analysis of McKinsey. Before proceeding further let us just know more about McKinsey as a company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Complete SWOT Analysis of McDowell’s – India’s Best Selling Whisky Brand
Previously we deeply studied the Marketing Strategy for McDowell’s No.1, the largest whiskey-selling brand. Now in this case study, we will analyse the SWOT Analysis of McDowell’s.McDowell’s is one of the largest whiskey-selling brands that has been profoundly established in the past 120 years which entrenched a deeper connection among its consumers. Different factors and strategies are considered throughout the years making them successful.McDowell’s marketing strategies helped its rise in the liquor industry. In response to current consumer trends and interests, marketing strategies are going digital as the world has gone online. If you want to learn more about how to effectively do marketing now, attend our Free MasterClass on Digital Marketing 101, made by the Founder and CEO of IIDE, Karan Shah and learn more.Before we dive into the SWOT Analysis of McDowell’s, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Card Image
Elaborative SWOT Analysis of Mazagon Dock Shipbuilders – A Shipbuilding Company For The Indian Navy
In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of Mazagon Dock Shipbuilders. Mazagon Dock Shipbuilders are one of the largest manufacturers of warships and submarines for the Indian Navy. Mazagon Dock Shipbuilders Limited’s main activities are the construction of warships and submarines with facilities situated in Mumbai and Nhava. Marketing is one of the key factors that made Mazagon Dock Shipbuilders successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.  In this case study, we will learn about the SWOT analysis of Mazagon Dock Shipbuilders. But first, let us know about the company and the product better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

Confused about which Digital Marketing Course is Right for You?

Best Digital Marketing Courses with Certifications - Featured Image

Explore Our FREE Digital Marketing Masterclasses

Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.

Linkedin Essentials - Chintan Mehta

Chintan Mehta

|Company Logo

Linkedin Essentials

duration

30 Minutes

duration

59,943 Enrolled

Make Money Online - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

Make Money Online

duration

35 Minutes

duration

64,237 Enrolled

ChatGPT Masterclass - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

ChatGPT Masterclass

duration

30 Minutes

duration

86,238 Enrolled

Instagram Marketing - Vir Saini

Vir Saini

|Pink Sauce Logo

Instagram Marketing

duration

40 Minutes

duration

79,237 Enrolled

Strategic Digital Marketing - Karan Shah

Karan Shah

|IIDE Logo

Strategic Digital Marketing

duration

45 Minutes

duration

90,244 Enrolled

Fundamentals of Digital Marketing  - Karan Shah

Karan Shah

|IIDE Logo

Fundamentals of Digital Marketing

duration

45 Minutes

duration

99,873 Enrolled

High Paying Skills - Karan Shah

Karan Shah

|IIDE Logo

High Paying Skills 2026

duration

40 Minutes

duration

66,983 Enrolled

Careers in Digital Marketing

Karan Shah

|IIDE Logo

Careers in Digital Marketing

duration

30 Minutes

duration

98,254 Enrolled