Stepwise SWOT Analysis of KFC | IIDE

Updated on: Sep 22, 2021
Stepwise SWOT Analysis of KFC | IIDE

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

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KFC has registered its company in about 150 countries and 22622 outlets making it the second-largest restaurant chain after Mcdonald’s. It was one of the 1st American Fast- Food chains to expand Internationally. It earns revenue of about US$27.9 billion.

KFC has been growing through digital innovations and building the latest food stores, making it easier for their guests to enjoy chicken.

Thus this makes us keen to know the SWOT analysis of KFC.

In this blog, we have written about its strengths, weaknesses, opportunities, and threats.

Before we start with its SWOT analysis let us know about KFC as a company.

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About KFC

One cook who created the most famous finger-licking recipe nearly 75 years ago, 11 secret herbs and spices. KFC ( Kentucky Fried Chicken) is an American fast-food restaurant chain headquartered in Louisville.  KFC was composed by Colonel Sanders, a businessman who started selling fried chicken from his roadside in Corbin. Colonel-inspired, most craved and finger-licking recipe is still protected and followed until today.

It offering 100% real chicken and meeting independently assured welfare of animal’s food standards of safety.

Let us now see the SWOT analysis of KFC.


SWOT Analysis OF KFCKFC Logo | SWOT Analysis of KFC | IIDE

SWOT Analysis stands for Strength – Weakness – Opportunities – Threats to a company. SWOT Analysis of a company helps to formulate new strategies and plans to increase sales and profits. SWOT analysis helps companies to know where they stand in the market and get a wide idea of its business and it makes it easy for them to make decisions and improve on their weaknesses.

Let us start by analyzing the strengths of KFC.


1. Strengths Of KFC 

  • Global reachKFC is an internationally renowned fast food store having spread over to 120countries with 20k plus stores. Which helps it cater to a large number of people in the market.
  • Wide range of productsKFC delivers non-veg and veg food. Meat and chicken being most preferred. KFC also offers  Products like burgers, chicken wings, etc as well as their signature menu
  • Trademark recipesOne of the reasons people prefer KFC is because of its unique flavoured recipes. Its recipes are still kept as a secret.
  • Rapid growthThe brand has been growing rapidly since it initially started. It has grown its branches in different countries like China, India, etc.
  • Loyal customer baseKFC has a strong loyal customer base. It has retained its customers by its delicious unique flavours offered to them.

Let us now see the Weaknesses of KFC.


2. Weaknesses Of KFC

  • Health consciousnessIn the modern world, each individual is becoming health conscious. Having said that Fast Food corners like KFC have a large content of fat and calories in their meals is making people shift to a healthier option. Whereas KFC has no healthy meals offered on its menu.
  • CriticismKFC was accused of causing harm to the atmosphere and animals due to which its image was traded. These kinds of criticism a companies brand image falls in the market.
  • Lack of managementKFC being a famous and international fast food server faces difficulty in managing and controlling franchises.

Let us now see the Opportunities for KFC which it can utilize.


3. Opportunities for KFC

  • Regional specialityEvery region has its own tastes. KFC should bring special dishes made for that particular country or region. This will help them attract more customers.
  • Healthy mealsIt can target health-conscious groups, Offering a healthy option to the customers, and launching grills or salads as well as fresh fruit juices.
  • Expand to new placesKFC has to expand its business to the places it hasn’t reached yet and grow its branches. This will help the company to get a much larger market share.
  • Budget-friendly mealsWith the growing market, people are becoming more price-conscious. KFC should offer budget-friendly meals to attract customers which are price sensitive.

Lastly, let us see the Threats for KFC.


4. Threats for KFC


Competitors of KFC | SWOT Analysis of KFC | IIDE

  • Many competitorsDue to large competition in the food industry, KFC has a threat from all other restaurants as it can affect KFC’s business. It not only has a threat from international companies but also the local companies which are around it as well.
  • Raw material pricesThe changing prices of raw materials can affect the business by increasing the expenses and eventually increasing the prices of the products.
  • Faltering economiesAs a global company, KFC has a threat to facing issues with faltering economies, rising food rates as well as recession.


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As we have studied the SWOT analysis of KFC we have seen the different scenarios a company has to improve and be aware of.

One of the major strengths of KFC is that it has a wide reach in the market and has been growing rapidly and still growing. It also has its trademark recipes and it serves different types of products.

We have also seen the weaknesses of KFC which are the changing mentality of people towards healthy food and the criticism that it faced due to lack of environmental protection and animal harm.

Some Opportunities that KFC can take advantage of our regional preferences of people, they can bring new dishes specially for that location. In the changing market, customers are becoming more price-conscious. KFC can bring dishes for price-sensitive customers.

The threats that KFC may face are the large competition from the regional and international brands and the increase in raw materials which will eventually lead to an increase in the price of the products.

Wasn’t it interesting to know the SWOT analysis of KFC? Learn how to grow your business using digital marketing, check out our website for more information.

Also, you can check out Free Digital Marketing Masterclass by IIDE to understand what digital marketing is all about.

Let us know your thoughts on this within the comment section and let us know if we have missed out any points.

I would like to thank you for taking the time to read our work. 


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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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