
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Complete SWOT Analysis of Metlife- House of Insurance
Previously we saw the Marketing Strategies of Amway, this time we will look at the SWOT analysis of Metlife.
Metlife is an investment house for met life insurance company (MLIC) also known as MetLife. It’s one of the leading companies in its industries. It has maintained its position in the market by constantly upskilling its marketing game and staying relevant to the industry.
Marketing is an essential part of a business to grow. If you want to learn more about marketing and its digital aspect, check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
Before understanding the swot analysis of MetLife let’s have a brief idea about the MetLife company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Meru Cabs – An Indian Ridesharing Company
Last time we had a look at the detailed SWOT Analysis of Ola, an Indian Multinational Ridesharing company. Today we will discuss the SWOT analysis of Meru Cabs which is also an Indian ridesharing company based in India.Meru Cabs is one of the cab services providers in India, founded by Mr Neeraj Gupta in 2000. The company focuses on providing affordable and hassle-free transportation to different companies’ employees and customers. It also provides premium-class services like a/c cars, tabs, etc. Lately, the company has started providing services in the B2C sector, but its main aim is to increase the focus on the B2B section as it contributes 40-45% of its revenue.Meru Cabs’ marketing efforts have greatly aided them. Marketing aids in the fulfilment of the desires and preferences of the target audience. Because every other company now uses digital marketing, it has become a very important and necessary skill to learn. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah.This blog has been written to gain a thorough understanding of Meru Cabs company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Meru Cabs.
Aditya Shastri
Aug 9, 2025

Step by Step SWOT Analysis of Merck & Co. – with Infographics
Previously we saw the SWOT analysis of Fortis Healthcare, today let’s look at the SWOT Analysis of Merck & Co.
Merck & Co. is an American multinational pharmaceutical company and one of the leading pharmaceutical health care companies in the world. Its main business is medicines, vaccines, biologics, and animal products. They follow great strategies to handle the world’s critical health threats using modern medicinal technology.
Marketing is an essential part of any company and post-pandemic digital marketing is the new trend. Attend the Free Digital Marketing Masterclass today to learn the basics of digital marketing.
In this case study we will learn the SWOT Analysis of Merck & Co. but before that let’s know more about the company.
Aditya Shastri
Aug 9, 2025

Racing Through the S.W.O.T Analysis of Mercedes-Benz
Mercedes-Benz produces some of the most technologically advanced, sophisticated, and performance-oriented automobiles on the market, and this is no accident. Since Karl Benz produced the first petrol-powered car in 1886, they’ve been producing inventive and technologically revolutionary vehicles. In this blog, we will be discussing the company’s strengths, challenges, and opportunities in the contemporary business world. Before we dive deep into the SWOT Analysis of Mercedes Benz, let’s learn about the company in brief.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Mercadona – A Spanish Supermarket Chain
Recently we talked about the comprehensive business model of Lidl, which is a German international discount retailer chain. So now we are going to do a detailed SWOT Analysis of Mercadona.Mercadona is a family-owned company, founded in the year 1977 by a Spanish family and it’s one of the leading physical supermarkets and online shopping companies in Spain. It aims to be responsible for prescribing clients the best choice of satisfactory food, home care, personal care and animal care. Mercadona was given the ninth rank for the foremost reputed enterprise withinside the planet in 2009 by the reputation institute as indexed in Forbes magazine.Furthermore, Mercadona has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Mercadona. Before we get started with the SWOT Analysis of Mercadona, let’s learn a little bit about the firm, its products and services, and its competitors.
Aditya Shastri
Aug 9, 2025

Elaborative SWOT Analysis of McKinsey – A Big 3 Management Consulting Firm
We discussed the SWOT Analysis of consultancy company Accenture in our last blog post. In this blog, we will conduct a detailed SWOT analysis of McKinsey, a similar consultancy company.The McKinsey Company is a leading global management consulting firm. Their clients including the world’s leading businesses, governments, and institutions are enjoying sustainable growth with the support of McKinsey. As a global management consulting firm and the oldest plus largest of the big three in management consultancies, they provide services worldwide.The company is in a marketing position due to its inclusive marketing efforts. Even the world and companies have moved to digital. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.Do you want to know how McKinsey became successful? In this blog, we will get to learn about the SWOT analysis of McKinsey. Before proceeding further let us just know more about McKinsey as a company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of McDowell’s – India’s Best Selling Whisky Brand
Previously we deeply studied the Marketing Strategy for McDowell’s No.1, the largest whiskey-selling brand. Now in this case study, we will analyse the SWOT Analysis of McDowell’s.McDowell’s is one of the largest whiskey-selling brands that has been profoundly established in the past 120 years which entrenched a deeper connection among its consumers. Different factors and strategies are considered throughout the years making them successful.McDowell’s marketing strategies helped its rise in the liquor industry. In response to current consumer trends and interests, marketing strategies are going digital as the world has gone online. If you want to learn more about how to effectively do marketing now, attend our Free MasterClass on Digital Marketing 101, made by the Founder and CEO of IIDE, Karan Shah and learn more.Before we dive into the SWOT Analysis of McDowell’s, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

Elaborative SWOT Analysis of Mazagon Dock Shipbuilders – A Shipbuilding Company For The Indian Navy
In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of Mazagon Dock Shipbuilders.
Mazagon Dock Shipbuilders are one of the largest manufacturers of warships and submarines for the Indian Navy. Mazagon Dock Shipbuilders Limited’s main activities are the construction of warships and submarines with facilities situated in Mumbai and Nhava.
Marketing is one of the key factors that made Mazagon Dock Shipbuilders successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the SWOT analysis of Mazagon Dock Shipbuilders. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Max Financial Services – India’s Largest Non-bank, Private Life Insurance Company
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Max Financial Services.Max Financial Services Limited (MFS), a piece of the Max Group, is the holding organisation for Max Life, India’s biggest non-bank, private life insurance organisation. Max Financial Services Limited has been recorded on the Bombay Stock Exchange as well as the National Stock Exchange. The organisation’s financial backer base incorporates marquee worldwide monetary foundations, for example, KKR, Baron, Wardship, New York Life, Vanguard, Blackrock, Jupiter, Norges, Neuberger Burman, Eastspring, and Dimension.Another aspect that made Max Financial Services the massive it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are curious in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT analysis of Max Financial Services. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

In-depth SWOT Analysis of Marshalls Incorporation – with Infographics
The last time we saw the SWOT Analysis of Zara, this time let’s have a look at the SWOT Analysis of Marshalls.
Marshalls is an American department store chain. They have around 1000 stores all over America offering all kinds of product lines like footwear, clothing, beauty products.
As the world races by, to make a good marketing strategy and if you are enthusiastic about finding out the most recent trend – look at our Free Masterclass on Digital Marketing 101 by CEO and author of IIDE, Karan Shah.
In this blog, we will have a look at the SWOT analysis of Marshalls but before that let’s have a look at the company overview.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Marico with Company Overview
Marico, headquartered in Mumbai, India, is a consumer goods company. At the moment, the company’s products are available in Bangladesh, Egypt, South Africa, the Middle East, Vietnam, and Malaysia.Marico has a strong presence in various FMCG categories, including a number of promising products in Haircare, healthcare, fabric, and grooming markets, among others.Do you want to learn how Marico was able to achieve such great success in the industry? This is due to the fact that they use the SWOT Analysis approach, which is essential for any company to survive and thrive in the marketplace.Thus, In this case study, we will learn about Marico as well as the SWOT Analysis of Marico. So, let’s get started, shall we?
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Manulife – A Canadian Multinational Insurance Company
In the previous article, we did an elaborative SWOT analysis of TD bank – A Canadian multinational banking and financial services. This time, we will tackle the SWOT Analysis of Manulife – A Canadian Multinational Insurance Company.Manulife Financial Firm (also known as Financière Manuvie in Quebec) is a Canadian multinational insurance and financial services corporation headquartered in Toronto. In Canada and Asia, the corporation is known as “Manulife,” while in the United States, it is known as “John Hancock Financial.”In India, according to Manulife CEO Roy Gori, it will become a significant element of the Asia business. Manulife launched a joint venture with Mahindra & Mahindra Financial Services, an Indian company with over 6 million consumers, last week.Manulife’s marketing strategy is to become global while keeping things simple. The company had the best marketing plans to cater to everyone possible. If you’re interested in learning more about digital marketing but don’t know where to start, Karan Shah, our CEO and Founder of IIDE, presents a free Masterclass on Digital Marketing 101.In this blog, we will look at the SWOT analysis of Manulife but before that let’s know some facts about the company.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











