Complete SWOT Analysis of Manulife – A Canadian Multinational Insurance Company

In the previous article, we did an elaborative SWOT analysis of TD bank – A Canadian multinational banking and financial services. This time, we will tackle the SWOT Analysis of Manulife – A Canadian Multinational Insurance Company.

Manulife Financial Firm (also known as Financière Manuvie in Quebec) is a Canadian multinational insurance and financial services corporation headquartered in Toronto. In Canada and Asia, the corporation is known as “Manulife,” while in the United States, it is known as “John Hancock Financial.”

In India, according to Manulife CEO Roy Gori, it will become a significant element of the Asia business. Manulife launched a joint venture with Mahindra & Mahindra Financial Services, an Indian company with over 6 million consumers, last week.

Manulife’s marketing strategy is to become global while keeping things simple. The company had the best marketing plans to cater to everyone possible. If you’re interested in learning more about digital marketing but don’t know where to start, Karan Shah, our CEO and Founder of IIDE, presents a free Masterclass on Digital Marketing 101.

In this blog, we will look at the SWOT analysis of Manulife but before that let’s know some facts about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.