Previously we deeply studied the Marketing Strategy for McDowell’s No.1, the largest whiskey-selling brand. Now in this case study, we will analyse the SWOT Analysis of McDowell’s.
McDowell’s is one of the largest whiskey-selling brands that has been profoundly established in the past 120 years which entrenched a deeper connection among its consumers. Different factors and strategies are considered throughout the years making them successful.
McDowell’s marketing strategies helped its rise in the liquor industry. In response to current consumer trends and interests, marketing strategies are going digital as the world has gone online. If you want to learn more about how to effectively do marketing now, attend our Free MasterClass on Digital Marketing 101, made by the Founder and CEO of IIDE, Karan Shah and learn more.
Before we dive into the SWOT Analysis of McDowell’s, let’s take a look at the company, its history, finances, products, and opponents.