Complete SWOT Analysis of McDowell’s – India’s Best Selling Whisky Brand

Previously we deeply studied the Marketing Strategy for McDowell’s No.1, the largest whiskey-selling brand. Now in this case study, we will analyse the SWOT Analysis of McDowell’s.

McDowell’s is one of the largest whiskey-selling brands that has been profoundly established in the past 120 years which entrenched a deeper connection among its consumers. Different factors and strategies are considered throughout the years making them successful.

McDowell’s marketing strategies helped its rise in the liquor industry. In response to current consumer trends and interests, marketing strategies are going digital as the world has gone online. If you want to learn more about how to effectively do marketing now, attend our Free MasterClass on Digital Marketing 101, made by the Founder and CEO of IIDE, Karan Shah and learn more.

Before we dive into the SWOT Analysis of McDowell’s, let’s take a look at the company, its history, finances, products, and opponents.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]