Latest Case Studies

DHL’s business model is built on its extensive global logistics network, offering a wide range of shipping and supply chain services. The company focuses on providing express delivery services, e-commerce solutions, and freight transportation, enabling it to maintain a competitive advantage in the logistics industry. DHL achieves this by optimising its global supply chain, utilising cutting-edge technologies, and maintaining a strong focus on customer satisfaction, which drives its market expansion and revenue growth. An MBA in digital marketing enhances your leadership and decision-making skills.

Ferrero Rocher remains the gold standard of premium boxed chocolates, created by Italy's Ferrero Group and sold in 120+ countries worldwide. Currently positioned as the ultimate gifting chocolate for celebrations and hospitality moments, it faces intensifying competition from health-focused premium brands and cocoa inflation pressures. How can Ferrero Rocher maintain its luxury aura while adapting to Gen Z preferences? This analysis offers key insights for entrepreneurs and business students studying premium brand strategy. Before moving forward, I would like to inform that the research and analysis of this content is done by Aadi Chandura, who is a student of IIDE's Online Digital Marketing (ACDM) , June Batch 2025. If you find this content interesting, reach out to Arnav to appreciate his hardwork - he will be over the moon. 

The original title of the most popular home rental company is “Air bed and breakfast”. It is none other than Airbnb. The company is the world’s most popular accommodation website valued at over $35 billion as of 2019. Being the largest known brand in the world and serving for more than a decade, Airbnb has come a long way by facing all the ups and downs in the business. This SWOT Analysis of Airbnb focuses on explaining the strengths, weaknesses, opportunities, and threats. So let’s start by learning more about Airbnb.  Many learners prefer a bachelor’s in digital business for industry exposure.

In this blog, we are going to understand an overview of the marketing strategy of JM Financial Company. JM Financial is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management. The objective of this blog is to help you gain insights into JM Financial. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah. We will learn the entire marketing strategy of JM Financial by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence. 

The company with the slogan ‘the world on time’ has been tremendously growing since the first night. FedEx is the company that bought changes in the market. If you are also eager to know how this company grew so big and what is the secret behind the growth of this company, then we have done a SWOT analysis for you in this blog, through which you will be very easy to understand. The blog will also help you understand how you have to do a swot analysis and how you can find out your organisation’s strengths and weaknesses. We have done a brief analysis by which at the end you will know every aspect about the organization and how they earn profit. AI courses online teach automation and machine learning concepts. So, before we jump into the SWOT Analysis of FedEx, let’s look at the company’s journey from the first night till now.

Burger King, based in Miami, Florida, is one of the most well-known fast-food chains in the world (it is the second-largest company in the world). In 2008, the company’s 40,000+ employees helped it generate over $190 million. Its success can be shown in the fact that net earnings increased by 28.4% in the fiscal year 2008. Do you want to learn more about the marketing mix? In this blog, we will learn about the marketing mix of Burger King in a very detailed manner. It shall discuss all the 4Ps of Burger King. Also, do visit our other blogs to learn more about other companies. An MBA in digital marketing equips you with both strategic and analytical skills. But first, let us know a little bit more about the company.

Prada, an Italian luxury house of fashion, was discovered by Mario Prada in 1913. Globally, known for selling its products related to fashion right from clothing to leather handbags to accessories, shoes, perfumes, etc. It is considered to be a luxury fashion brand not only in India but also worldwide. In this blog, we shall learn about the marketing mix of Prada including its 7Ps, but before diving into it, let’s learn more about the company first. Many professionals pursue an MBA in digital marketing to switch careers successfully.

The company Costco was the fifth-largest retailer in the world as of 2020. Costco is an American multinational company that operates a series of member-only retail stores. Costco is one of the largest world retailers of organic foods, prime beef, wine, and rotisserie chicken, etc. Its service is available in the United States, United Kingdom, Canada, Australia, Japan, Mexico, Taiwan, Spain, China, South Korea, France, and Iceland. To understand the company’s business pattern and to recommend a solution, we need to compute the SWOT analysis of Costco. The SWOT analysis of Costco will help to have an insight into the past strategies of the company and to plan the future strategy. It examines the internal as well as external factors that are relevant to the business. You can learn marketing fundamentals through an online digital marketing course. Costco’s SWOT analysis addresses the most significant issues that a company should take into account while forming the futuristic strategy formulation that will contribute to Costco’s good position in the global retail market.

BMW's 2026 marketing strategy relies heavily on digital channels, including SEO, AI-based personalisation, and influencer-led campaigns. Their EV-focused storytelling, Neue Klasse launch, and advanced dealer training set the brand apart. If you want to lead marketing teams, an MBA in digital marketing is a smart investment. With over 2.1M monthly organic visitors and a 65% increase in paid search, BMW educates consumers while reinforcing its premium EV leadership.

Xerox Corporation – one of the oldest and leading companies. The firm has been working in the IT industry for one century now. It sells a wide variety of printing and office equipment comprising printers, scanners and beneficial systems. In this blog, we will read about the SWOT Analysis of Xerox. Let us now look deeply into the company and explore its strengths, weaknesses, threats and opportunities. If you're starting out, an online digital marketing course is the best way to begin.

Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think  Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy.  An MBA in digital marketing is a great option for professionals looking to upskill in today’s competitive market. About Walmart Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations. The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach.  According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer.  What’s new with Walmart? Here’s what was buzzing around Walmart recently: Walmart Plus Week 2023: Walmart Plus Week is a week-long sales event for Walmart Plus members, with exclusive discounts on a wide range of products. Walmart GoLocal: Walmart GoLocal is a delivery service that delivers groceries and other items from Walmart stores to customers’ doorsteps. Walmart Drone Delivery: Walmart is testing drone delivery for groceries and other items in select markets. Walmart InHome Delivery: Walmart InHome Delivery is a service that delivers groceries and other items directly to customers’ refrigerators. Walmart Health & Wellness: Walmart is expanding its healthcare offerings, including opening new Walmart Health centers and offering more telehealth services. Walmart Financial Services: Walmart is expanding its financial services offerings, including offering more banking and lending options. Walmart Advertising: Walmart is expanding its advertising platform, offering businesses more ways to reach Walmart customers. Walmart Marketplace: Walmart Marketplace is a third-party marketplace where sellers can sell their products on Walmart.com. Walmart Fulfillment Services: Walmart Fulfillment Services is a service that helps businesses fulfill their online orders. Walmart eCommerce: Walmart is investing in its eCommerce business, including expanding its online selection and improving its delivery options. Walmart Sustainability: Walmart is committed to sustainability, and is working to reduce its environmental impact and operate more sustainably. To understand how Walmart supports its pricing and distribution strategy, you can explore the Business Model of Walmart.Let’s now understand the target audience of Walmart better with the help of a buyer persona.

Larsen & Toubro is one of the largest and most reputed companies in the Indian private sector.  It is engaged in high-impact sectors of the economy and its capabilities span the entire spectrum of ‘design to deliver’. Sustainability is embedded in their long-term strategy which is also reflected in their marketing. L&T capitalizes on popular trends while promoting its services. If you're aiming for leadership roles, an MBA in digital marketing can help you build strong strategic skills. Before starting with this, let’s see what Larsen & Toubro is: