Marketing Strategy of Sunsilk with Complete Company Overview

When it comes to hair, we all have a love for smooth, shiny, and beautiful hair.  Sunsilk is one such brand that has been catering in this niche, helping customers with fine and healthy-looking hair, all thanks to its products. 

Today, Sunsilk has created an extra place for itself in the mind of the customers all because of its well-versed marketing strategy and its strategic business decisions.  So in this case study, we will explore the measures taken by the brand by going through its target audience and 4Ps of the marketing mix, its marketing strategy and advertising campaigns along with its digital presence in detail in the coming sections.

So let us start by knowing all about Sunsilk.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.