Latest Case Studies

Previously we did the elaborated marketing strategy of one of the leading sports brands Puma, this time we will look at the SWOT analysis of The North Face. The North Face’s transition from being a climbing outfit retail store to getting one of the most honoured and admired brands in the world. The North Face has been producing outdoor clothing, footwear, and related equipment since 1968.  Apart from being ecological, another aspect that made The North Face as a brand a true success is its marketing efforts. Marketing is a very essential thing for any brand to attain the height of its success hence if you are interested in enhancing your marketing skills check out our Free MasterClass on Digital Marketing 101  by the CEO and Founder of IIDE, Karan Shah. Do you want to learn how The North Face became so successful in the outwear retail sector? In this blog, we will learn about the SWOT Analysis of The North Face and decode the answer. Before we begin with the SWOT Analysis of The North Face, let us learn more about The North Face, the company, its founding, products, financial status and competitors.

Dell’s business model focuses on providing innovative technology solutions through its diverse range of computers, hardware, software, and IT services. By leveraging its global supply chain and direct-to-customer approach, it maintains a competitive edge in the tech market, driving strong profitability and customer loyalty. Dell combines product sales and services to build a sustainable and scalable business.

Levi’s has embraced a strategy that highlights loose, baggy fits, perfectly aligning with Gen Z’s passion for comfort and street-style fashion. By combining denim with oversized tees, jackets, and casual wear, we’ve crafted a collection that feels both versatile and effortlessly cool. In India, we took it up a notch by collaborating with influencers and icons like Diljit Dosanjh and Alia Bhatt, which helped us connect culturally and engage more deeply with the youth. Before exploring Levi’s India’s marketing strategy, it’s worth mentioning that this case study’s research and initial analysis were carried out by Tanya Dharira, a student of IIDE’s PG Digital Marketing course (March 2025 Batch). If you find this case study on Levi’s India useful or insightful, don’t hesitate to connect with Tanya and send her a quick note of appreciation - she would truly value your feedback!

Oreo’s marketing strategy utilises SEO, influencer marketing, Google Ads, Instagram & TikTok campaigns, as well as a global retail presence, to enhance brand visibility and engage with consumers. It also focuses on connecting with diverse audiences through culturally relevant content, highlighting the fun and indulgent nature of its cookies while positioning Oreo as a nostalgic treat and an integral part of family moments.

The marketing strategy of Peloton focuses on leveraging digital marketing, celebrity endorsements, and a strong community presence. This case study explores Peloton’s marketing strategies, advertising campaigns, and recent developments, providing insights into how the brand maintains its leadership in the fitness industry. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Asian Paints, one of India's most trusted paint brands, has revolutionised its marketing strategy in 2025 through a blend of digital marketing, influencer campaigns, and content-driven engagement. The brand utilises its strong presence across social media platforms, partnerships, and SEO techniques to stay ahead in the highly competitive paint industry.

McDonald's business model is built on a global network of franchises, customer-centric services, and continuous innovation. This strategy allows them to offer affordable meals while maintaining healthy profit margins. McDonald's achieves this by optimising supply chains, leveraging technology, and expanding globally. It uses economies of scale and efficient operations to streamline its processes. But what’s the secret behind its market dominance? McDonald's global reach drives rapid expansion and increased revenue. In this blog, we decode McDonald's revenue model and strategy, shedding light on how it has achieved global success.

The marketing strategy of Puma focuses on innovation, collaboration, and leveraging digital platforms to enhance its brand presence. This strategy has made Puma a global leader in sportswear, successfully engaging with its target audience through impactful campaigns and strategic partnerships.

Lays - the golden-yellow chip that’s been part of countless birthdays, breakups, and binge-watch sessions. It is more than just a snack. It’s a billion-dollar brand loved across generations. But what makes it tick in today’s health-conscious, flavour-hungry world? If you're a marketing student, strategist, or entrepreneur, this SWOT analysis of Lays will help you understand how a global snack brand builds loyalty despite rising competition. Let’s dig in.

Zomato, rebranded as Eternal, drove 2025 growth using digital-first channels, SEO, Instagram, and influencer marketing. Blinkit’s hyperlocal campaigns leveraged guerrilla content and push notifications, driving Q-commerce dominance. Zomato educated users on smarter food choices and optimised deliveries, positioning itself as India’s ultimate lifestyle convenience app.

The Body Shop is not just another beauty brand. It’s one of those rare companies that brought ethics into skincare long before it became a trend. Loved for its cruelty-free products, community trade initiatives, and natural ingredients, The Body Shop has created a movement more than just a business. But have you ever paused to think how The Body Shop rose to global fame? And more importantly, how is it doing in today’s highly competitive beauty market? Well, in this blog, we’re going to break it all down with a detailed SWOT analysis of The Body Shop - looking at its Strengths, Weaknesses, Opportunities, and Threats in 2025.

Sephora's 2025 marketing strategy thrives on AI personalisation, omnichannel commerce, and diversity-first branding. Social media and influencer marketing dominate digital channels, while retail stores undergo digital transformation. Sephora positions its tech-enabled experiences and inclusive beauty stance as the solution to modern customer expectations, redefining how beauty is discovered and purchased.