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Nestlé’s marketing strategy has established it as a global leader in the food and beverage industry. From social media to in-store displays, the marketing strategy of Nestle proves their dedication to improving lives.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Nestle aims to enhance the quality of life and contribute to a healthier future.
This company has a workforce of approximately 273,000 employees worldwide.
Nestle is expanding its plant-based product portfolio with a new twist on a classic: Maggi noodles in a vegan version! This innovative offering caters to the growing demand for plant-based alternatives among consumers seeking healthier, more sustainable food options.
Unilever, PepsiCo, Coca-Cola, General Mills, and Danone are some of the main competitors of Nestle.
A campaign focusing on sustainability and improving the livelihoods of coffee farmers.
Through the social media marketing strategies of Nestle, innovative product launches, and a strong online presence, this company has increased engagement with its customers.
Many of Nestlé's customers express concerns about the nutritional content of products, preferring options that better align with health-conscious diets. These concerns highlight the need for Nestlé to address these key areas to meet customer expectations and enhance brand loyalty.
Nestlé Recipes app offers a variety of recipes, cooking tips, and nutritional information.
Celebrity chef Gordon Ramsay is one renowned influencer who tied up with the brand as part of Nestle’s marketing strategy.
The product was found to contain excess lead levels, leading to a recall and subsequent efforts to regain consumer trust.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.