The Marketing Mix Of Lifebuoy with Complete Explanations

Lifebuoy, dictator of hygiene is famously known for its sanitized products. The company has introduced a huge portfolio of products for its customers that will suit their needs. The products are safe to use on all skin types because the company has maintained the production process ever since. This has aided the company’s ability to keep its customer base.

In this case study, we will be discussing the marketing mix of Lifebuoy by analyzing its product, price, place, and promotion strategy of the company.

Before diving into the main segment, let’s have a quick overview of Lifebuoy as a company. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 16, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]