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Top LinkedIn marketing strategies include optimising profiles, engaging with relevant content, and leveraging LinkedIn ads. With over 700 million users, LinkedIn remains one of the most powerful tools for B2B marketing. Studies show that 92% of B2B marketers use LinkedIn for content distribution. By utilising these strategies, businesses can significantly enhance their visibility and establish thought leadership in their industries.
Kartik Mittal
Digital Marketing Trainer
Updated on: Jan 31, 2025
Yes, LinkedIn marketing ads are worth it. Since the platform is purely for business professionals and companies looking for connections, it is much more niche and targeted.
Steps to create a LinkedIn ad campaign –
- Know your ad objective
- Sign up for campaign manager
- Create a new ad template
- Choose the ad format that perfectly aligns with your objective – video content, static content, etc.
- Choose your target audience
- Test ads
- Select your budget
- Post your ad
Follow the following steps to increase your LinkedIn Followers –
- Specify what your page is about on your homepage
- Cross-promote your LinkedIn page on other platforms
- Include a LinkedIn widget on your website
- Post quality content regularly
- Run a pay-per-click campaign
- Follow industry leaders and other companies
A successful strategy includes optimizing your profile, creating engaging content, leveraging LinkedIn Ads, and building a solid network.Consistency and data analysis are crucial to adapt and refine your approach.
Posting 2-3 times per week is generally adequate. Regular updates keep your audience engaged without overwhelming them. Tailor your posting frequency based on audience feedback and engagement metrics.
Professional insights, industry news, case studies, and thought leadership articles perform well. Visual content like infographics and videos also boost engagement and visibility on the platform.
Track metrics such as engagement rates, click-through rates, and follower growth. Use LinkedIn's and LinkedIn's SLS to assess the success of your posts and refine your strategy based on these insights.
Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.