Detailed Study on the Scope of MBA in Digital Marketing in Malaysia

Name: Detailed Scope Of MBA In Digital Marketing In Malaysia:2025
Brand: IIDE
Rating: 9.9 (103837 reviews)

If you are a digital marketing enthusiast and are wondering about the scope of Digital Marketing in Malaysia, do not worry, as this blog will answer all your queries.

In the ever-evolving landscape of education and professional development, it is evident that a mere college education, though valuable, often falls short of providing comprehensive knowledge to sustain and make your place in today’s competitive world. This inadequacy underscores the importance of pursuing higher education particularly an MBA opening up avenues for growth and specialization.

Amidst this pursuit, the scope of an MBA in Malaysia emerges as a beacon of promise, a cornerstone for career advancement. Particularly, with the revolutionization of the digital realm worldwide, the significance of digital marketing cannot be understated. In an era where every business is trying to increase its brand’s online presence, the scope of digital marketing is the future.

Despite this undeniable relevance of Digital Marketing, it is surprising how the majority of MBA programs overlook the importance of Digital Marketing. Recognizing this gap, through this blog, we embark on a journey to explore the top institutes offering MBA programs focusing on Digital Marketing in Malaysia, which will help professionals and students crave a roadmap to seize opportunities in this ever-evolving industry.

What is Digital Marketing?

Digital Marketing in simple words is the art of promoting products or services using various digital channels like Search Engines, social media, emails, and websites. The growth of the digital marketing industry is owed to the widespread use of the internet and digital technologies which has transformed the way of marketing and how brands engage with their audiences.

This shift from the demand of traditional marketing to digital marketing has enabled businesses to reach a broader audience, reach global targets, and perform niche targeting.

With the growing importance of digital marketing, the growth and demand for education and professionals in this field have also increased. Hence, it is important for all individuals who seek a career in digital marketing, to undertake a course in digital marketing.

Kartik Mittal

SEO Manager & Corporate Trainer

Updated on: Dec 31, 2024

Listen to this blog

Scope of MBA in Digital Marketing in Malaysia

With the ever-growing number of digital startups, Malaysia offers a wide ground for innovation opportunities. Digital Marketing plays a crucial role for brands in Malaysia. Especially in today’s digital age where every brand struggles to build an online presence.

To keep up with the competitive marketing techniques, brands now also integrate the use of Artificial Intelligence (AI) into internet marketing strategies. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal.

Seeing the marketing trends, it is safe to conclude that the scope of digital marketing in Malaysia is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.

Future digital marketers in Malaysia will need a diverse skill set, including proficiency in data analysis, content creation, and social media management. Additionally, strong communication skills and the ability to adapt to new technologies will be essential for success in this dynamic field.

Overview of the Digital Marketing Job Market in Malaysia

Malaysia’s digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.

From innovative startups in the tech and creative sectors to established companies in finance, tourism, and hospitality, organizations across various industries are seeking skilled digital marketers to enhance their online visibility and drive growth.

MBA graduates specializing in digital marketing have access to multiple roles and positions within the Malaysian job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager.

Entry-level positions in digital marketing offer competitive starting salaries in Malaysia, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.

Here’s a table that mentions the salary offered for different digital marketing roles in Malayisa

JOB ROLE	AVERAGE SALARY (ANNUALLY) IN USD
Digital Marketing Manager	$20,000 – $40,000
SEO Specialist	$15,000 – $30,000
Social Media Manager	$15,000 – $30,000
Content Marketing Manager	$18,000 – $35,000
Paid Advertising Specialist	$15,000 – $30,000
Email Marketing Specialist	$15,000 – $25,000
Data Analyst (Digital Marketing)	$15,000 – $30,000
Conversion Rate Optimization (CRO) Specialist	$20,000 – $35,000
Digital Marketing Strategist	$20,000 – $35,000
Marketing Automation Specialist	$15,000 – $30,000

In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Malaysia.

How to start your career in digital marketing

Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field.

To further boost their employability, aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.

While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.

Popular Digital Marketing Certifications in Malaysia

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.

Established in 2016, IIDE has become a leading digital marketing institute globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.

Course Benefits

2 Specialisations	After 7-8 months of fundamental training, students are given a choice of 2 specializations – Creative Strategy & Performance Marketing.
13+ Live Projects	Students work on 13+ live projects wherein they individually or within teams, analyze and create digital marketing strategies.
28+ Industry Tools	In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship	Students can book a personal mentoring session with a trainer to solve their doubts & questions.

Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]
Course Link – iide.co/master-mba-digital-marketing/

2. 360 Digi TMG

360 digi tmg site logo

360 Digi TMG, established in 2013, is a globally recognized digital marketing institution. The institute has marked its presence globally with its main headquarters in India and branches in Malaysia, the USA, East Asia, the UK, Australia, and the Netherlands.

360 Digi TMG offers a range of courses with high demand across the world. The curriculum for each of their programs is designed meticulously as per the ongoing business trends. The institute also offers 100% job assistance to students, to achieve high-paying jobs in reputed companies across the world.

Mentioned below is an overview of their certificate program in digital marketing.

Course Overview

Who is this course for: It is designed for professionals and students who want to enhance their knowledge base in digital marketing.

Course Benefits:

10+ international certifications
15+ Digital Marketing Must Know Tools Explained
480+ Hours of Internship Program
Job Placement Assistance

Course Link – https://360digitmg.com/malaysia/certification-program-on-digital-marketing

3. Digital Marketing Consultancy

Digital Marketing Consultancy Logo - Digital Marketing Courses in Malaysia

DMC Training is a subsidiary of Digital Marketing Consultancy (DMC), which designs strategic learning programs that specialize in providing professionals with advanced career progression toward becoming a certified digital marketing professional.

Course Overview

Who is this course for: It is designed for professionals and students who want to enhance their knowledge base in digital marketing.

Course Benefits:

Build Job-Ready Skills
Hands-on Project
Generate More Leads For Your Business
Expand Your Market Coverage
Trained by Industry Experts

Course Link: Digital Marketing Consultancy – Digital Marketing

4. Udemy

Udemy has become one of the biggest online learning platforms. They offer a variety of marketing courses ranging from SEO to Google Ads and Sales. More than 5,00,000 people have enrolled in the online digital marketing course on Udemy.

Course Overview

Who is it For: Beginners and intermediate learners, entrepreneurs.

Course Benefits:

10 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion

Course Link: https://www.udemy.com/

5. TrainUp.com

Digital Marketing Courses in Little Rock - Train up Logo

TrainUp.com is the web’s largest training network which includes more than 300,000 instructor-led training events and 20,000 online courses and videos. TrainUp.com saves time and provides better-quality results compared to traditional training search methods. TrainUp has helped coordinate instructor-led, online, or on-site training for individuals in over 50,000 companies.

Course Overview

Who is it For: Beginners and intermediate learners.

Course Benefits:

Build an effective digital marketing strategy
Learn Digital skills in a short time
Reach your target audience online
Increase overall ROI
Module Specific Professors
One-to-one mentorship

Course Link: TrainUp.com.

IIDE's Free Digital Marketing Masterclass Banner

Learn Digital Marketing for FREE

45 Mins Masterclass
Watch Anytime, Anywhere
1,00,000+ Students Enrolled

FAQs or Frequently Asked Questions

Q. What is the future of digital marketing jobs?

The discipline of digital marketing is expanding quickly and is predicted to do so in the future. The need for digital marketing specialists is projected to rise as more companies go online and customers use digital platforms to investigate and buy goods.

Q. Is there a scope of an MBA in digital marketing in Malaysia for freshers?

Yes, there is a huge Scope of MBA in digital marketing. There are many career opportunities available for you after completing your MBA in Digital Marketing in Malaysia.

Q. Why is Digital Marketing Important?

It is very important, especially in today’s world where others are competing with each other toe-to-toe on the International stage. It helps in the overall growth of the company.

Q: What is the salary range of an MBA Digital Marketer in Malaysia?

MBA in Digital Marketing is a course that is in high demand. The salary range is dependent on factors like years of experience, qualifications, etc. The salary of an MBA digital marketer ranges from 240,000 lakhs per annum to 1,350,000 lakhs per annum.

Q: Is an MBA in Digital Marketing a good course to transition into?

Yes, digital marketing is an in-demand course in the job world today. Getting an MBA in digital marketing will help you to easily get a job in digital marketing.

Q: What career paths can I take after studying for my MBA in digital marketing?

There are a wide variety of careers to choose from in Digital Marketing. You can become a content marketer, an SEO expert, a brand manager, a social media manager, etc.

Q: Is MBA required for digital marketing?

No, MBA in digital marketing is not a requirement for digital marketing. However, it is a professional course that will give you more advantages in the online workplace.

Q: What is the scope of digital marketing?

Digital marketing is a course that is very broad and it is in high demand. Professionals with good knowledge in the field can easily get a job at any service-providing platform.

Conclusion

Pursuing a course in Digital Marketing in Malaysia presents a gateway to a promising career in a thriving industry. With the city’s vibrant job market and diverse opportunities, coupled with the comprehensive education and training offered by specialized programs, aspiring digital marketers can embark on a fulfilling journey toward professional success. By staying updated with emerging trends, honing relevant skills, and seizing freelancing opportunities, individuals can carve a niche for themselves in Malaysia’s dynamic digital marketing landscape.

Comment below and let us know your thoughts on our blog on the scope of an MBA in digital marketing in Malaysia, we would love to hear from you!

Want to Know Why 2,50,000+ Students Trust Us?

Dive into the numbers that make us the #1 choice for career success

Courses Recommended for you

Kartik Mittal

SEO Manager & Corporate Trainer

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.