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PPC courses in Gurgaon provide comprehensive training in Pay-Per-Click advertising, equipping students with essential skills such as keyword research, ad creation, and campaign optimisation. With flexible learning options and expert instructors, these courses offer valuable certification and job assistance, making them ideal for anyone looking to excel in digital marketing.
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Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 31, 2024
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Are you looking to explore the best PPC courses in Gurgaon? Do you wish to learn how to increase your website’s visibility on search engines? You have come to the right place.
For your convenience, a comprehensive list of the best PPC courses in Gurgaon has been compiled, detailing course fees, instructors, reviews, and other pertinent information.
Firstly, it is essential to understand what PPC is and why it has become increasingly popular. Many may wonder why pay-per-click advertising has gained such traction in the market.
What are the various methods of obtaining PPC training in Gurgaon? This blog aims to answer all these questions.
What are PPC courses?
PPC stands for Pay Per Click. It is a strategy designed to enhance online performance within search engines. Simply put, the more prominent a website is on search engines, the greater its exposure, thereby increasing the likelihood of attracting new customers. This is why most companies today utilise PPC; it is the most effective method to grow a business.
Google Ads is recommended as it costs less per click when advertisements and landing pages are useful and appealing to consumers, resulting in higher earnings for the business. Google Ads is the world’s most popular PPC advertising solution. Businesses can use the platform to create ads that appear on Google’s search engine and other Google-owned sites.
Google Ads operates on a pay-per-click model, where users bid on keywords and are charged for each click on their advertisements. When a search is initiated, Google reviews its pool of Ads advertisers and selects a group of winners to appear in the valuable ad space on its search results page.
The “winners” are determined by several factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Let’s see the Job Opportunities for PPC Specialists in Gurgaon-
PPC has a valid stake in the broadening scope of digital marketing in general. Digital marketing careers are a lucrative option in today’s society.
Digital marketing is the key to having a high-demand job. Emphasising the role of digital marketing, businesses are stepping up their efforts to focus on it, and as a result, digital marketing scope is increasing day by day, expanding their market reach.
The main benefits of a digital marketing job include higher income and more employment options. Apart from these, digital marketing features a wide selection of applications since promoting and branding a business through digital media is the quickest and most dependable form.
Useful Tip: If you want thorough digital marketing training from the comfort of your own home, check out this 3-month Online Digital Marketing Course in India. This course covers all of the essential components of digital marketing, such as PPC, SEO, SMM and others.
You may also look at some more options for digital marketing courses in Gurgaon.
Now that you have a clear idea of PPC let’s dive into the courses and their details


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9 Best PPC Courses In Gurgaon To Choose From:
Institutions | Course Duration | Placement Assistance |
---|---|---|
IIDE – The Digital School | 16 hours | Yes |
DM Guru | 14 days | Yes |
SLA Consultants India | 30-35 hours | Yes |
Pankaj Kumar | 1-2 months | Yes |
Kangaroo Wings | N/A | Yes |
Simplilearn | 60 hours | Yes |
IWT Training | N/A | Yes |
Aptron Solutions | 45-60 days | Yes |
Skillshare | N/A | N/A |
#1: PPC Courses in Gurgaon – IIDE – The Digital School
IIDE is one of India’s most well-known Digital Marketing Institutes. It was started by Karan Shah in 2016, and it has now trained over a million students through online, offline, and on-demand methods.
IIDE was named ‘India’s Best Digital Learning Institute’ by the Indian Education Congress and Awards 2020 in the year 2020. IIDE has risen to the top because of its excellent teaching methods and enjoyable student learning environment.
IIDE offers an intensive Online Google Ads Course with certificates and innovative teaching methods. In the form of high-quality video lectures, students can learn from top industry professionals and experts.
The next stage is to attend weekly live online sessions with the trainers to clear up any concerns or queries, learn through enjoyable activities, and review the contents.
The finest part of IIDE is that students may benefit from one-on-one mentoring sessions with trainers for more in-depth problem-solving.
Are you curious to learn more about this course? Here’s all you need to know about the online Google ads course offered by IIDE. Before we get into the course specifics, have a look at this 3 minutes video that beautifully depicts student life at IIDE.
Google Ads Course Syllabus
- India’s Digital Scenario
- Search Engine Optimisation for E-Commerce Marketing (SEO)
- How to Make Money from Your Blog
- Google Ads – Search Engine Marketing (SEM)
- Marketing with Content
- Content Strategy in Advance
- Essentials of Design
- Marketing on Social Media
- Influencer Marketing
- Management of Brand Reputation
- Analytics for the Web
- Strategy for Creativity
- Media Preparation
- Soft abilities
- Email Promotion
- Optimisation for the App Store (ASO)
- Website Design & Development
- Psychology for AD
- Writing copy
Google Ads Course Faculty
Google Ads Course Duration and Fees
The online digital marketing course lasts three months and requires roughly 16 hours per week. The Course Fee is INR 7,000, with a 0% EMI option available.
This fee may appear to be a touch on the high side; however, consider the course highlights:
Google Ads Course Highlights
Some of the training highlights are
- 40+ Hours of Video Instruction
- 70+ Live Learning Hours
- 13 or more certifications
- Mentoring one-on-one
- Complete placement assistance
- More than 250 Hiring Partners
Certification Offered
After completing this online Google Ads course, you can rank your website higher on Google and become a PPC Specialist. IIDE’s certificate is a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
Contact Details
Phone Number: +91 91361 59148
Email ID: [email protected]
Website: https://iide.co/performance-marketing-course/
#2: PPC Courses in Gurgaon – DM GURU
DM Guru is a leading digital marketing institute in Gurgaon that provides expert training based on the opportunity to work on real-world projects, expanding work experience and increasing CV headlines. Top SEO professionals, IT experts, excellent WordPress developers, experienced content writers, and certified Google Ad Words people are all part of DM Guru’s team.
They create a one-of-a-kind environment for trainees to assist them in overcoming the difficulties and problems that the digital marketing profession presents. They have been awarded ‘The Best Digital Marketing Training Institute in Delhi/NCR’ and ‘The Most Promising Advanced Digital Marketing Training Institute of the Year’ in the year 2019.
PPC Course Syllabus:
- Introduction to pay-per-click
- Google PPC Campaigns
- Facebook Campaigns
- Youtube Advertising Campaigns
- LinkedIn Campaigns
Anyone with basic computer knowledge, whether a graduate, undergraduate, entrepreneur, marketing professional, job seeker, freelancer, or business owner, can enrol in PPC training in Gurgaon with live project-based learning and Google AdWords Certification. DM Guru offers expert-led courses with 100% placement assistance. Training is flexible with options like alternate day schedules (MWF, TTS, SS), regular, weekend, or online sessions to suit various needs.
Contact Details
Phone Number: 97182 40005
Email: [email protected]Address: 130, JMD Megapolis, Sohna Road Sector 48 Gurugram, Haryana 122001
#3: PPC Courses in Gurgaon – SLA Consultants India
Enhance the skills of freshers and experienced professionals with industry-recognised PPC courses in Gurgaon at SLA Consultants India, focused on Google AdWords certification. Practical, hands-on training is delivered on live projects by experienced faculty, including a PPC Certified Analyst/Manager with over 15 years of industry experience. This ensures that learners gain the expertise needed to excel in corporate environments.
PPC Course Syllabus
- Intro to Google Adwords
- Adwords Ads Creation
- Advanced Features of Google Adwords
- Remarketing Ads and Reports of Adwords
At SLA Consultants India, you receive 100% placement assistance after completing 70% of the Google AdWords training, with a dedicated team arranging interviews until you’re placed. Enhance your skills through corporate-level technical test series and hands-on practical training. Real-time project learning and case studies are featured in SLA’s unique workshop sessions. Additionally, complete admin support is provided for scheduling, rescheduling, and arranging doubt-clearing sessions for a smooth learning experience.
Contact Details
Phone Number: +91- 8700575874
Email ID: [email protected]
Address: 3rd Floor, Gourav Plaza, DLF Phase – 2 Sikanderpur, Metro Pillar No 50 Gurgaon, Haryana, 122002
#4: PPC Courses in Gurgaon – Pankaj Kumar
Skilled and experienced instructors in real-time PPC deliver Pankaj Kumar SEO courses, covering both theoretical knowledge and practical applications. This certified course equips learners with valuable skills across all aspects of marketing, including online PPC and paid search. Targeting website audiences becomes much more straightforward compared to other methods, making PPC an effective technique for boosting business visibility. As a result, many websites are developed through PPC training in Gurgaon.
PPC Course Syllabus
- Introduction of Google AdWords
- Understanding Advertising Goals
- Keyword research
- Creating campaigns and ad groups
- Bidding Strategy
- Campaign Optimisation
PPC has become a versatile search engine marketing technique, delivering quick results and high traffic. Preferred over SEO and SMO, its scope has grown significantly. Pankaj Kumar SEO offers detailed training in keyword analysis and account management, helping learners outshine competitors through PPC training in Gurgaon.
Contact Details
Phone Number: +919560078934
Email ID: [email protected]
Address: 303/3 Gali No 24, Onkar Nagar B, Tri Nagar, New Delhi, Delhi 110035
#5: PPC Courses in Gurgaon – Kangaroo Wings
With over 13 years of experience, Kangaroo Wings is the oldest PPC institute in Gurgaon. Their expert-led PPC training includes live campaign practice and comprehensive support for Google AdWords certification. Focusing exclusively on internet marketing, they offer top-notch training, including an effective online programme for learners.
PPC Course Syllabus
- Google Adwords
- Facebook Adverts – Advertising
- Linkedin advertising
- Microsoft Ad Center
PPC is a highly effective direct online marketing method, delivering quicker results than SEO. Google Ads is the leading Pay Per Click platform. With salaries ranging from 25k to 90k per month, PPC offers lucrative careers. Kangaroo Wings provides top-notch training, perfect for startups aiming to acquire online leads.
Contact Details
Phone Number: 9953-49-7000
Address: Kangaroo Wings Study Centers, Nearest Center to Gurgaon, Connaught Place
#6: PPC Courses in Gurgaon – Simplilearn
Simplilearn is the world’s #1 online Bootcamp for digital economy skills training to assist people in acquiring the skills they need to succeed in the digital economy.
They offer in-depth online training in various subjects, including cybersecurity, cloud computing, project management, digital marketing, and data science. Put another way, they specialise in areas where technology and best practices quickly evolve.
PPC Course Syllabus:
- Course Introduction
- Psychology of Search
- Understand Keyword Organisation
- Keyword match types
- Negative keywords and managing search terms
- Keywords search
Simplilearn’s comprehensive PPC course offers over 60 hours of blended learning, featuring 126 live demonstrations on Google Ads, Google Analytics, and YouTube Ads tools. You’ll complete five industry-specific projects aligned with Google Ads and Bing Ads certification exams. Learn conversion tracking, display marketing, remarketing, and content marketing with hands-on experience.
Contact Details:
Phone Number: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
#7: PPC Courses in Gurgaon – IWT TRAINING INSTITUTE
IWT Training Institute is a renowned and well-known IT education centre in Gurgaon. They offer IT training in a variety of technologies, including digital marketing courses, industrial training, corporate training, and IT education. IWT offers a variety of web design classes, including HTML5, CSS3, and JavaScript. In Delhi/NCR, IWT has positioned itself as one of the premier institutes for various training programmes. IWT Institute is the premier training institute for SEO, SMO, SEM, SMM, Google Adwords, PPC, and Digital Marketing courses.
Course Syllabus:
- PPC Campaign
- PPC-Keyword Research
- AD creation
- BID management in PPC
- Landing page for PPC
- PPC Reporting
- PPC Campaigning tools
IWT offers PPC training in various formats, including remote learning for professionals with a busy schedule and regular classes for new students. They offer low-cost online PPC training in India and offline PPC training in Gurgaon, including live Google Adwords assignments.
Contact Details:
Phone Number: +91-874-407-7761
Email ID:[email protected]
Address: NM-28, Basement, Old DLF Sector-14, Gurgaon, Haryana 122001
#8: PPC Courses in Gurgaon – APTRON SOLUTIONS
In Gurgaon, APTRON is a reputable provider of PPC training. Its excellent PPC training programme allows students to enrol in a PPC course in Gurgaon to create, develop, and build powerful technical solutions, resulting in increased productivity and scalability. Their PPC training in Gurgaon is centred on real-world industry projects that help students rethink and turn technology into the next powerful age through comprehensive hands-on exposure.
PPC Course Syllabus:
- Understanding Search Engine Marketing & PPC
- Optimising Your Website to Drive Conversion
- Building your First Campaign with Google Adwords
- Incorporating Tracking Parameters
- Analyzing and optimising your campaigns
- Mobile App Marketing
Aptron Solutions offers skill-based training with limitless lab sessions and free demo classes. Learners receive 100% placement assistance, expert guidance for certification exams, and training from industry professionals. The programme includes free study materials such as books, PDFs, video lectures, sample questions, exam preparation resources, interview and HR screening questions, lab guides, and projects.
Contact Details:
Phone Number: +91-706-527-3000, +91-706-527-1000
Address: OLD DLF COLONY, Gurgaon,122001
#9: PPC Courses in Gurgaon – Skillshare
Thousands of online courses on various topics are available on Skillshare. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the necessary tools. To learn more about their course, check out the details below.
Course Syllabus
- Course Introduction
- Create Your Google Ads Account
- Google Ads Dashboard
- Google Ads PLan
- Market & Competitors Research
- Keywords Research
- Create Your Google Search Campaign
Industry experts teach Slkillshare’s courses, and they are beginner-friendly, making them accessible to all. The curriculum is designed to be industry-relevant, ensuring practical skills that are in demand. The 100% online programmes allow learners to study at their own pace from anywhere.
Conclusion
These PPC courses in Gurgaon make it easy for you to enhance your PPC skills and kickstart your career in this field.
With the growing trend of remote learning, we recommend choosing online courses so you can study from the comfort and safety of your home.
There are many other digital marketing skills, similar to PPC, that are in high demand. If you’re looking to broaden your expertise, IIDE also offers short-term certification courses in Digital Marketing.
We hope you found this blog informative and enjoyable. If you have any questions or comments, please let us know in the section below.
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