6 Amazing Google Ads Courses In Gurgaon To Help You Dominate The Competition

Are you looking for comprehensive Google Ads Courses in Gurgaon? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog. 

Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Gurgaon to help you appear in front of your customers when they search for what you offer.

But, before we get started with our list of top 6 Google Ads Courses in Gurgaon, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Gurgaon.

Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits. 

Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search. 

Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.

In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Gurgaon:

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Gurgaon and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.

Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.

Now let us straight away look into the top 6 Google Ads Courses in Gurgaon that can be a game-changer for you and your business.

 

Quick Overview of Google Ads courses:

Institutes	Duration	Fees
IIDE- The Digital School	16 Hours	INR 15,000
IWT Training	N/A	N/A
DM Guru	20 days	INR 22,000
TechnoMaster	10 hours	N/A
Skillshare	1 hour and 35 minutes	Upon Membership
Coursera	2 hours	N/A

6 Best Google Ads Courses in Gurgaon:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hours of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. IWT Training

Gurgaon’s leading PPC training institution, IWT, offers step-by-step, hands-on PPC training. Their PPC course pack includes everything from Adwords campaigns to the bid management process. IWT offers state-of-the-art learning materials and toolkits to help you learn everything about the growing Google Adwords technology. They work on live PPC projects in order to provide you with a complete industry-standard environment and experience in learning Google Adwords.

IWT offers PPC training in distance learning mode for professionals with very busy schedules and regular classroom mode for new students. They provide online PPC training in India and offline PPC training in Gurgaon at affordable prices and run Google Adwords projects live. With the help of this course, you will be able to increase your visibility in search engine results. You will also be able to increase sales as well as organic traffic to your website with little or no investment.

Course Syllabus

• PPC Training Module
• PPC Campaign
• PPC-Keyword Research
• Ad Creation For PPC Campaigning
• Bid Management In PPC 
• Landing Page For PPC 
• PPC Reporting
• PPC Campaigning Tools
• Live Projects

Course Highlights 

• 20+ Companies Trained
• 100+ Total Batches 
• 20+ Total Tutors
• Learn from Experts
• Gain SEO Skills in a Short Amount of Time
• Reasonable Fee
• Offline Practical Training
• Complete Study Material & Tool Kit
• Develop Professional Skills

Course Duration & Fees

The details regarding the duration and fee structure of this Google Ads course are not provided on IWT Training’s website. In order to know more about these, you will have to contact IWT Training using the contact information given below.

Contact Details

Phone: +91-874-407-7761 / 0124-4110338
Email: info@iwttraininginstitute.com

3. DM Guru 

DM Guru is one of the most prominent digital marketing institutes in Gurgaon. They are known for imparting knowledge to students through qualitative as well as quantitative approaches. Till now, hundreds of students have been trained by DM Guru through their career-oriented and flexible online courses that are available in various modes.

DM Guru offers a Google Adwords / PPC Training Course in Gurgaon that will help you understand various different concepts of Google Ads. It will provide you with the right guidance on how to execute the paid promotion independently as well as efficiently. It covers basic learning features from keyword research and analysis to the Advanced version of reporting. It is a live project-based Google Adwords training that will teach you how to advertise on various portals such as Google, Facebook, LinkedIn, and YouTube.

Course Syllabus

• Introduction To PPC Or Pay Per Click
• Google PPC Campaigns
• Facebook Campaigns
• Youtube Video Advertising
• Linkedin Campaigns

Course Highlights

• Live Industry exposure 
• Practical session 
• Real-life projects
• Certified Teachers
• Advanced curriculum
• Trendy syllabus 
• Covers current marketing scenarios
• IT Experts & Industry professionals as trainers
• 100 % Job assistance
• Hands-on Experience 

Course Duration & Fees 

The duration of this SEO course is 20 days and its price is INR 22,000.

Contact Details

Phone: 97182 40005
Email: enquiry@dmguru.in

4. TechnoMaster

TechnoMaster is a training division of Nestsoft Technologies which is a Kerala-based online IT training institute. It has been instrumental in shaping the lives of over 10,000 students who attended its training programs since 2001. It is known for providing short-term, crash, and long-term, online or offline IT courses on various IT technologies along with real-time internships. Till now it has conducted IT-related seminars in more than 250 colleges.

TechnoMaster offers Google Adwords (PPC) Online Live Training by Industry Experts in Gurgaon. In this course, you will learn about keyword competitiveness, bid value, ad budget, and conversion tracking. You will also learn how to earn a high-quality score from Google for a normal ad. This course will teach you how to improve your Google Ads Campaigns. It will also teach you about various campaigns such as Display Ads Campaign, Remarketing Campaign, Shopping Ads Campaigns, and Mobile Marketing Campaigns along with various Google Ads Tools.

Course Syllabus 

• Introduction to Paid Advertising
• Introduction to Google Ads(PPC)
• PPC(Pay Per Click Campaign)
• AdGroups and Keywords Setup
• Ad Formats and Guidelines
• Google Ads Auction and Bidding
• Ad Extensions
• Conversion Tracking
• Campaign Reports Analysis
• Display Ads Campaign
• Remarketing Campaign
• Video Marketing with YouTube
• Shopping Ads Campaign
• Mobile Marketing Campaign
• Google Ads Tools

Course Highlights 

• 10 Hours Of Duration (vary As Per Your Skill)
• Individual Live Classes (1:1)
• Training On Your Time, Anywhere
• Access To Recorded Videos
• Practical Internship On Projects
• 100% Placement Support 
• Training/Internship Certificate

Course Duration & Fees

The duration of this course is approximately 10 hours and the details regarding the price of this course are not given on TechnoMaster’s website. In order to know more about it you will have to contact TechnoMaster using the contact information given below.

Contact Details

Phone: +91 98954 90866 / +91 83010 10866
Email: join@nestsoft.com 

5. Skillshare

There are many Google Ads courses available on Skillshare and one of them is Marketing with Google Ads by Kendall Gutierre. This course takes a deep dive into marketing with Google Ads. It covers everything from marketing basics to keyword research to setting up Google Ads campaigns. It will show you how to create new Google Ads and find keywords to use effectively.

In this Google Ads course, you will learn how Google Ads works and how to get started with it. You will also learn about keyword research along with how to write effective Google Ads. The purpose of this course is to help you learn about digital marketing and familiarize yourself with Google Ads. Designed primarily for beginners, you’ll find useful information in this course whether you’re new to e-commerce or already have an online store.

Course Syllabus

• Class introduction
• Marketing fundamentals
• What are Google Ads?
• How do Google Ads work?
• Why You Should Use Google Ads
• Getting Started with Google Ads
• Creating a Google Ad
• Keyword research
• Best Keyword research tools
• Analyzing Keywords Using SEMrush
• Keyword Magic Tool Basics
• Writing Effective Google Ads
• How to increase your conversion rate

Course Highlights

• Affordable
• 7 Days Free Trial
• Engaged Community
• Learn From Anywhere
• 13 Lessons
• Beginner-level Course
• 48+ Students Enrolled
• Get Unlimited Access To Every Class

Course Duration & Fees

The duration of this course is 1 hour and 35 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: help@skillshare.com

6. Coursera – Create a Google Ads Search Campaign

Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.

Course Syllabus

• Intro and account creation
• Set up your goals and campaign type
• Choose your main targeting options.
• Define bidding and budget
• Create adgroups and keywords
• Design compelling ads
• Pause and activate ad groups, personalize keyword match types
•  Set up conversion tracking

Course Duration and Fees

The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

• 2 hours
• Advanced
• No download needed
• Split-screen video
• English
• Desktop only

Contact Details

Phone: N/A
Email: N/A
Address: N/A

FAQ – Frequently Asked Questions

Q. How does IIDE’s Online Google Ads Course work?

IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions. 

Q. What is the difference between ad impressions and ad clicks?

There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.

Q. What is PPC?

PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.

Q. What types of ads we can place with Google Ads?

There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.

Q. What is Remarketing?

Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.

Conclusion 

We hope this blog answered all your questions regarding Google Ads courses in Gurgaon and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.

You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.

You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.

That’s it, folks! If you have any queries regarding Google Ads courses in Gurgaon then let us know in the comment section down below. Happy Reading!