Complete MBA in Digital Marketing Syllabus Guide (2025)

The explosion of the digital world has transformed the marketing landscape completely. With businesses scrambling to carve out impactful online presences, the demand for professionals who can navigate this new terrain and lead digital strategies is skyrocketing. In India, where the digital marketing sector is growing at an impressive CAGR of 30%, an MBA with a specialisation in Digital Marketing equips you with a unique blend of managerial acumen and hands-on digital expertise.

This MBA specialisation is not merely about advertising online; it’s about understanding consumer behaviour in digital spaces, mastering data analytics, crafting engaging content, optimising for search engines, and strategically leveraging social media and e-commerce platforms. The best programs go beyond classroom theory by incorporating live projects, internships, and capstone assignments that enable you to apply your skills in real-world environments.

Bonus Tip: Amongst the top programs, IIDE stands out for its expert-led training, a comprehensive 3-month internship, and global recognition; a compelling reason to consider their course.

MBA in Digital Marketing Colleges, Duration, Fees & Syllabus

1. IIDE - The Digital School

IIDE’s 11-month MBA-level Post Graduation in Digital Marketing is one of the most highly rated programs in the industry.

Founded in 2016, IIDE has quickly risen to become one of India’s top digital marketing institutes. Recognised as the best by the World Education Congress, IIDE stands out for offering flexible, cutting-edge digital marketing courses tailored to people from all walks of life.

While the program may not carry the traditional MBA label, the hands-on, industry-focused training they offer is far more practical and up-to-date than typical MBA curricula. This makes IIDE’s Post-Graduation in Digital Marketing the ultimate choice for anyone looking to accelerate their career in this booming industry.

IIDE’s PG program is a top contender among digital marketing courses in India and globally, and it’s the perfect path for those eager to upskill and thrive in the digital era.

Course Trainers

A key USP of IIDE is its trainers, who bring years of hands-on experience from leading industries. With backgrounds at top brands like Asian Paints, Unilever, and more, they don’t just teach the curriculum; they share real-world insights and lessons from their own careers.

Throughout the MBA in Digital Marketing - Post Graduation Programme, students will receive personalised mentorship from these industry experts, guiding them every step of the way.

IIDE Placement Support

IIDE offers placement assurance based on students' performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

• Program Structure & Delivery: The 11-month course offers weekend and weekday batches, tailored for working professionals and freshers alike
• Syllabus: Comprehensive modules include Digital Marketing Fundamentals, SEO, Social Media Marketing, Email Marketing, Analytics, E-commerce, and Website Planning
• Practical Learning Elements: Features a 3-month internship and a capstone project offering industry exposure
• Tools & Platforms Covered: Google Analytics, Google Ads, HubSpot, Canva, SEMrush, and others
• Certification & Placement Highlights: Graduates earn a globally recognised certification with strong placement support. Average starting salaries are between USD 40,000 and 50,000
• Pros & Cons: High-quality curriculum and excellent ROI; higher fees may be a consideration for some

Contact Details

2. Digital Scholar

Digital Scholar is a trailblazer in incorporating AI and automation into digital marketing education. Based in Chennai, it delivers a highly interactive 12-month program with live classes and project-driven learning. What sets it apart is the curriculum’s forward-thinking emphasis on AI tools and marketing automation alongside traditional digital marketing disciplines like SEO, content creation, and social media.

• Program Structure & Delivery: 12 months of live online classes incorporating project-based learning
• Syllabus: Focuses on AI marketing, automation, SEO, content marketing, and social media strategies
• Practical Learning: Includes brand campaign projects and a structured internship
• Tools Covered: Google Ads, Facebook Business Manager, marketing automation platforms
• Certification & Placement: Industry-recognised certificates, with average packages ranging from ₹6 to 12 LPA
• Pros & Cons: Cutting-edge curriculum; premium program fees

Contact Details

Phone: +91 93610 14107

3. Symbiosis School of Online and Digital Learning

Symbiosis SOL stands out as a UGC-approved university delivering a flexible two-year online MBA program designed for working professionals. The course emphasises Performance Marketing, Brand Management, and Digital Analytics, alongside deeper marketing strategy components.

• Program Structure & Delivery: Two-year part-time online delivery
• Syllabus: Covers Performance Marketing, Brand Management, Digital Analytics, and Customer Behaviour
• Practical Learning: Project-based learning with live case studies
• Tools Covered: Google Analytics and SEO tools
• Certification & Placement: Offers a well-regarded university degree with strong industry acceptance
• Pros & Cons: Flexibility and credibility; longer course duration may deter some

Contact Details

Phone: +91 92255 96507

4. JK Lakshmipat University

JKLU offers a full-time residential MBA program, blending core business education with a specialisation in digital marketing. The two-year rigorous program includes digital strategy, data analytics, social media marketing, and broader managerial subjects.

• Program Structure & Delivery: Two years of residential, full-time study
• Syllabus: Emphasises digital strategy, data analytics, social media marketing, and business management
• Practical Learning: Internships, live projects, and mentorship programs
• Tools Covered: SEO suites, CRM platforms
• Certification & Placement: Growing placement record with steady industry recognition
• Pros & Cons: Strong mentoring; campus-based program limits working professionals

Contact Details

Phone: +91 141 656 2111

Check out top institutes for MBA in Digital Marketing in Delhi. These institutes cover all the latest techniques and strategies required in today's evolving digital marketing landscape. 

5. Xavier Institute of Management & Research

XIMR Mumbai offers an MBA with a marketing specialisation where students can pursue digital marketing electives. This two-year full-time program is lauded for blending traditional marketing with digital tactics across SEO, SEM, email, mobile, and social impact marketing.

• Program Structure & Delivery: Two-year, full-time, classroom-based program
• Syllabus: Includes SEO, SEM, Email Marketing, Mobile Marketing, and Social Impact Marketing
• Practical Learning: Case studies, industry consultancy projects, live campaign management
• Tools Covered: Digital ad platforms, analytics dashboards
• Certification & Placement: High job placement rates with prominent marketing roles
• Pros & Cons: Strong academic foundation; limited flexibility

Contact Details

Phone: +91 22 2262 1335

6. NMIMS

NMIMS is among India’s highly reputed business schools, offering a full-time two-year MBA with a specialisation in digital marketing. The curriculum covers essentials such as consumer behaviour, data analytics, and digital campaign strategies.

• Program Structure & Delivery: Full-time, two-year MBA program with a specialisation in Digital Marketing
• Syllabus: Covers Digital Marketing, Consumer Behaviour, Data Analytics, Brand Management, and Campaign Strategy
• Practical Learning: Industry projects, internships, live case studies, and client interactions enhance practical knowledge
• Tools & Platforms: Google Analytics, Facebook Ads Manager, HubSpot, SEMrush, and marketing automation tools
• Certification & Placement Highlights: University-recognised MBA degree; excellent placement record with starting packages often above ₹10 LPA
• Pros & Cons: Strong brand value, comprehensive curriculum, excellent corporate network; high tuition fees; competitive admission process

Contact Details

Phone: +91 22 4235 5555

7. Manipal University

Manipal University’s MBA in Digital Marketing combines standard business education with digital marketing tactics such as SEO, web analytics, and digital campaigns. This two-year full-time program incorporates case studies and internship opportunities to provide experiential learning.

• Program Structure & Delivery: Two-year full-time residential program
• Syllabus: Includes SEO, Google Ads, Web Analytics, Social Media Marketing, and E-commerce strategies
• Practical Learning Elements: Case studies, live projects, and internships with partnering companies
• Tools & Platforms Covered: Google Analytics, SEMrush, Hootsuite, Mailchimp, Canva
• Certification & Placement Highlights: Recognised MBA degree; steady placement support with growing industry ties
• Pros & Cons: Balanced focus on theory and practice, good internship opportunities; relatively higher fees; campus attendance mandatory

Contact Details

Phone: +91 820 292 3030

8. Amity University

Amity’s fully online MBA offers flexibility to working professionals keen on specialising in digital marketing. Over two years, the program delivers modules on SEO, social media marketing, digital strategy, and email campaigns.

• Program Structure & Delivery: A two-year online MBA program with live sessions and accessible learning materials
• Syllabus: Digital Strategy, SEO, Social Media, Email Marketing, and Content Development
• Practical Learning Elements: Virtual labs, assignments, and projects; optional internships based on region
• Tools & Platforms Covered: Google Analytics, Google Ads, Facebook Business Manager, HubSpot
• Certification & Placement Highlights: Accredited online MBA degree; placement assistance through digital networks
• Pros & Cons: Flexible learning schedule, affordable compared to full-time programs; less hands-on compared to on-campus programs; self-driven learning essential

Contact Details

Phone: +91 98717 01695

9. Lovely Professional University

LPU is fast gaining traction with its contemporary MBA program, emphasising digital marketing, analytics, and content strategies. The two-year full-time curriculum blends classroom instruction with hands-on assignments to prepare graduates for modern digital marketing roles.

• Program Structure & Delivery: Two-year full-time MBA with digital marketing specialisation
• Syllabus: Digital Marketing, Content Marketing, Data Analytics, and Campaign Management
• Practical Learning Elements: Real-time projects, internship programs, and guest lectures from industry experts
• Tools & Platforms Covered: Google Analytics, SEMrush, Canva, Mailchimp, and social media schedulers
• Certification & Placement Highlights: Recognised degree; growing campus placements with digital marketing firms
• Pros & Cons: Updated curriculum, strong industry tie-ups, practical exposure; newer in comparison to older universities; placements are still evolving

Contact Details

Phone: +91 1824 404404

10. Christ University

Christ University, a well-established name in education, offers an MBA with electives in digital marketing. Their two-year full-time program covers digital marketing, brand management, and data analytics, delivered by experienced faculty.

• Program Structure & Delivery: A two-year full-time classroom program
• Syllabus: Digital Marketing Fundamentals, Brand Management, Data Analytics, Search Engine & Social Media Marketing
• Practical Learning Elements: Case studies, internships, and campus consultancy projects for real-world experience
• Tools & Platforms Covered: Google Analytics, Facebook Ads, Hootsuite, HubSpot, Canva
• Certification & Placement Highlights: Well-recognised degree with placement assistance; good track record in metropolitan job markets
• Pros & Cons: Extensive alumni network, strong academic foundation, good industry connections; campus-based with limited flexibility; competitive admission

Contact Details

Phone: +91 80 4012 9000

MBA in Digital Marketing Syllabus Detailed Breakdown

Orders of importance may vary, but these modules form the backbone of a substantive MBA in Digital Marketing:

Digital Marketing Fundamentals & Strategy: Learn the digital marketing ecosystem, customer segmentation, and campaign planning essentials. Explore the top digital marketing strategies for startups
 that can help guide your business to success.

Website Creation & UX: Master website design basics and user experience optimisation to keep visitors engaged and convert leads.

SEO & SEM: Delve into organic growth techniques, keyword research, technical SEO, and paid search strategies. Understanding digital marketing tools like SEMrush and Google Ads can amplify your efforts in these areas.

Content & Video Marketing: Create compelling narratives and video content that captivate audiences and boost engagement.

Social Media Marketing: Understand platform-specific strategies for Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Email & Inbound Marketing: Design nurturing campaigns that convert prospects and retain customers.

E-commerce & Marketplace Growth: Explore how to optimise sales on popular e-commerce platforms and marketplaces.

Web & Marketing Analytics: Gain fluency with tools like Google Analytics to track performance and optimise campaigns for ROI.

Tools & Platforms: Hands-on use of tools such as Google Ads, SEMrush, HubSpot, Canva, and others.

Managerial & Leadership Skills: Build expertise in budget management, brand strategy, and leading diverse teams.

Internships/Capstone: Practical exposure through internships or capstone projects completes the learning cycle.

Pathways After an MBA in Digital Marketing

Graduates with an MBA in Digital Marketing unlock a broad spectrum of career paths. Popular roles include Digital Marketing Manager, SEO Specialist, Content Strategist, Social Media Manager, Paid Media Analyst, and E-commerce Consultant. These professionals are critical to organisations looking to expand their digital footprint and drive sales online. Explore the growth of digital marketing careers and understand how the field is evolving, offering exciting opportunities across industries.

The rising adoption of digital tools has led companies - from startups to industry giants - to steadily increase budgets for digital marketing, resulting in competitive salary packages. Fresh postgraduates typically start with salaries between USD 40,000 and 50,000, with rapid growth for those who specialise or demonstrate strong performance.

Beyond employment, the field offers opportunities for entrepreneurship, freelancing, and consultancy. The constant evolution of digital platforms guarantees that you will continually need to learn and adapt, adding longevity to your career.

Senior professionals may advance to leadership positions such as Chief Marketing Officer (CMO), Head of Digital Strategy, or Director of Marketing, overseeing large teams and complex campaigns.