Importance of Digital Marketing for Businesses & Students 2024

Updated on: Sep 23, 2024

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Importance of digital marketing has become indispensable for businesses and students alike, especially post-pandemic. With a 66% increase in companies completing digital marketing tasks during COVID-19, the industry’s demand continues to grow. Digital marketing offers a cost-effective, high-reach solution for business growth and career opportunities for freshers and professionals.

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In 2024, digital marketing is important for businesses, however small or big, but crucially important for students who want to make a career in digital marketing. Why and how? In this blog, we discuss the importance of digital marketing for different parts of the economy along the pandemic timeline.

Before we go any further to understand the importance of digital marketing presently, you must learn about the scope of digital marketing in the future

 

Scope of Digital Marketing

The beginning of digital marketing can be traced back to when search engines and social media became audiences’ first preferences for knowledge and interaction. Ever since then, the scope and importance of digital marketing have rapidly increased.

Businesses turn to digital mediums for their branding needs as they see the target audience shift to search engines and social media. More so, with digital marketing, businesses receive trackable results, leads, and, eventually, sales.

Growth in business due to digital marketing has led to more budget allocation for digital marketers, which has increased the number of digital marketing jobs. Hence, the scope of digital marketing is ever-evolving and growing exponentially.

There’s one more reason that has led to the growth of digital marketing, which we will discuss in the next section.

Bonus tip: If you’re eager to dive deep into the thriving digital marketing industry, explore our blog on the Postgraduate Diploma in Digital Marketing that can be your gateway to a lucrative career in the digital marketing world.

 

Importance of Digital Marketing Pre and Post Covid-19

While discussing the importance of digital marketing along the pandemic timeline, we must talk about the pre-Covid-19, during-Covid-19, and post-Covid-19 situations.

  • Pre Covid-19

Before the pandemic, digital marketing was growing. Awareness and information about digital marketing were spreading but at a slower pace. Very few big brands considered it necessary to increase their global audience. Additionally, unconventional startups were the first ones to explore digital marketing as they had lower marketing budgets.

  • During Covid-19

The Covid-19 pandemic truly transformed how businesses carry out operations. With health and safety concerns many businesses opted to virtually market their brands and also take customer interactions online. Right from groceries and medicines to clothing, the world has taken to the internet.

There was a complete digital transformation in business overnight. According to a survey, 59% of these companies accelerated their digital marketing efforts and 66% of them completed digital marketing tasks that previously seemed to be a huge challenge. Hence, the importance of digital marketing grows exponentially.

  • Post Covid-19

Once the pandemic eased and the world started opening up, all brands who chose to market digitally continued to do so. They delivered more results as well and saved on various traditional marketing costs.

In fact, they expanded their digital marketing teams and started hiring more, hence creating a lucrative career opportunity for marketing freshers.

Small businesses in India account for about 95% of the country’s economy. Many of these small to mid-sized companies did not believe in their capabilities when it came to technology during the pandemic but after the pandemic, they chose digital marketing as their priority.

All of this led to an exponential growth in demand for digital marketers from all brands hence making it one of the best career opportunities in 2024. If you want to make the most of this amazing opportunity, pursuing a digital marketing course can be a promising option for you.

Read on to find out the importance of digital marketing for businesses and students which will compel you to upskill yourself in digital marketing from an online digital marketing course.

Get Assured Placements - PG in Digital Marketing

Importance of Digital Marketing for Small and Large Businesses

Now that we have understood the scope of digital marketing in India, let us look into why it is important for small and large-sized businesses. The focus for small businesses is brand awareness and development.

importance of digital marketing

(Source: nix_united.com)

1. Cost-Effective

A decade ago, due to traditional mediums, marketing was a luxury. The cost for one billboard or distributing samples was high, something not every business could afford. Nonetheless, digital mediums have enabled all types of businesses with varied budgets or even not budgets, to market their brand on one uniform platform.

Digital marketing efforts require barely any initial investment. This is great for small businesses. Most digital marketing tools offer basic features free of cost. It is up to businesses to make the best use of them. Check out the types of digital marketing tools.

2. High Reach

A simple rule of branding- go wherever your audience is. While understanding the importance of digital marketing, know that majority of your audience is online. Hence, marketing on digital platforms will increase your reach.

With digital marketing, the reach is global. Hence, you can take orders for your product or service from all over the world and it need not be limited to one area. And when you go global, you can still niche your audience to selected individuals. Thus, it’s a win-win.

Also, explore our library of digital marketing case studies to see how various companies reach their audience. You’ll discover the wide range of buyer personas employed across different industries, providing valuable insights you can apply to your own marketing efforts.

The marketing strategy of UNIQLO is a fabulous example of this. Their approach is sure to spark your interest – and perhaps even inspire your own marketing tactics.

3. Brand Awareness

Putting your brand out there on search engines like Google, Bing, Yahoo, etc and social media platforms such as Instagram, X, Quora, Meta, etc will earn you an online reputation that the entire world can see.

You may even check out Sprout Social pricing plans, which will help you stay consistent with your social media efforts.

Digital marketing helps you create awareness of your brand and its USP (Unique Selling Proposition). If a customer does not understand your brand, he cannot convert. To tackle this, brand visibility is extremely important. With pay-per-click and other paid promotions, you can attract customers to your small business. We recommend this Facebook and Instagram Ads online course to understand some more.

4. Building a Customer Base

Another reason why digital marketing is important for small and large businesses is the customer base. You cannot keep a record for every person that walks in your shop or every customer who might not like your product. CRM and remarketing techniques help build customer bases.

The challenge with small businesses is that one needs to build a customer base. This is based on building a rapport with a strong customer relationship. CRM tools such as HubSpot and Oracle can help you manage this easily.

The challenges for big businesses are slightly different. They need to retain existing businesses and focus on brand reputation, client retention, and business growth.

Unsure where to begin? Consider attending a free digital marketing certification masterclass. This can be a great way to explore the world of digital marketing and see if it aligns with your interests.

5. Brand Image

An established company’s image is everything. The right campaign strategies can make or break a company’s brand image. Effective campaigns can be designed through digital marketing, and the scope of fixing any glitches is immediately available.

Brand image is essential for every business; with digital marketing, you will know about positive and negative reviews.

6. Measurable Results

With digital marketing, big companies can have real-time measurable results. With this, they can analyse the campaign’s effectiveness and accordingly formulate strategies. Today, the significance of analysing data is very important to evaluate the effectiveness and success of your campaigns.

The importance of digital marketing is majorly related to the fact that results and metrics are measurable.

7. Increase in ROI

With digital marketing, returns can be unexpectedly high if your campaigns are on the right track. Companies can increase their revenue with digital media by investing in ads, thus increasing conversions.

The investment in digital media is much lesser than in traditional media and the returns are also higher. Did you know? You can run ads on certain digital platforms for as low as 1$.

8. Retaining Loyal Customers

The main goal of digital marketing for big businesses, apart from increasing their business, is ensuring that their customer base is loyal and satisfied.

These are reasons enough to indicate that the importance of digital marketing for businesses is crucial; thus, you must consider adopting it for your business. A smart and solution-based option would be digital marketing corporate training.

This training program is customised and provided as per your needs, goals, and requirements.

Bonus Read – Top 10 Benefits of Digital Marketing for Businesses & Students

 

What is the Importance of Digital Marketing for Freshers and Professionals?

If you’re a student, you may have heard your peers or seniors talking about digital marketing, studying digital marketing courses, or considering a career in digital marketing. This industry has paved its way as a lucrative career opportunity for students and here are a few reasons why.

1. Job Safety

Digital marketers are in demand right now because companies are constantly on the lookout for skilled professionals to handle their expanded digital marketing efforts. Thus, this ensures job safety in such tough pandemic times as well. Digital marketing is not a dying industry and unlike traditional marketing is here to stay longer.

2. Good Income

The demand for digital marketing experts is high but the number of trained professionals is a little low. With high demand and a comparatively lesser supply of skilled individuals, the digital marketing job roles enjoy a good salary trend.

And it’s not even compulsory for you to have a professional degree in it. In-depth knowledge clubbed with a few value-rich internships can get you started!

3. Helps You Stay up-to-Date

Students can keep up-to-date with various industry trends and today, that’s a necessity. If you’re not in line with the latest demands and trends of the industry, you make find it difficult to stay afloat. And currently, digital marketing is the trend in every industry. Thus, you must learn it.

Must Read: Latest Digital Marketing Trends of 2024

4. Preps You for the Future

The future looks completely digital a decade from now. So the importance of digital marketing is going to expand even more. And to face what’s in store for us, it is important to start preparing from today. The education system has also taken this into consideration and introduced courses like BBA in Digital Marketing for students to start learning this skill from the beginning of their careers.

PS: Lastly if you are dreaming of learning a digital marketing course, and want it to be in a specific location then, explore the digital marketing courses in Thane, or dive into the bustling tech scene with digital marketing courses in Gurgaon.

Or maybe something that inspires you? Check out the digital marketing courses in Lucknow. No matter your location, the world of digital marketing awaits. So, unleash your inner marketing guru and conquer the online landscape, all from the comfort of your favourite spot.

5. Allows Entrepreneurial Roles

With the new dawn of Digital India, digital marketing is all set to take the forefront. For students who wish to take up entrepreneurship, the stage has been laid. Digital marketing has opened doors to various entrepreneurial opportunities. You can freelance as well. There are multiple benefits of a freelance digital job.

6. Skill Development

Versatility and multi-faceted is what employers are keen on. Thus, it is vital you keep updating yourself with various skills, digital marketing being one of the most important ones.

To get started in digital marketing, IIDE offers 3 significant course options. An Online Digital Marketing Course in India with guaranteed placements. Next is a professional option for all graduates. The 11-month MBA in Digital Marketing in India for an in-depth approach and managerial skills as well.

Lastly, for learners who want to learn individual digital marketing skills, we have curated short-term certificate courses in digital marketing which range from 2-3 hours to 20 hours.

Get Assured Placements - PG in Digital Marketing

Conclusion

We can safely say that to grow your business in today’s time it is essential to make use of digital marketing to take your business on a growth trajectory.

For all startup owners, here’s an exciting read on Digital Marketing Strategies for Startups, and for students eager to learn digital marketing, here are the potential salary prospects you must check out.

If you want to read more such exciting case studies, please check out our case studies.

We hope that you enjoyed reading the Importance of Digital Marketing blog article. Please let us know in the comments below!

We recommend you check out these Top 5 Types of Digital Marketing and Their Benefits for more.

FAQs About Importance Of Digital Marketing

Q1. Why is digital marketing important post-COVID-19?

Post-COVID-19, digital marketing has become crucial for businesses to engage with online audiences, expand global reach, and generate leads cost-effectively.

Q2. What is the scope of digital marketing for students in 2024?

The demand for digital marketing professionals is high, offering job security and good income potential due to businesses increasingly relying on digital channels.

Q3. How can digital marketing benefit small businesses?

Digital marketing allows small businesses to increase brand visibility, engage with their target audience, and measure results cost-effectively, without needing a large budget.

Q4. Why is digital marketing a good career option?

With the growth of the digital economy, skilled digital marketers are in demand, offering job security, competitive salaries, and career flexibility.

Q5. What impact did COVID-19 have on digital marketing?

COVID-19 accelerated digital transformation, with 59% of companies increasing their digital marketing efforts, making it a primary tool for business survival and growth.

Q6. How does digital marketing improve ROI for businesses?

Digital marketing offers targeted advertising, measurable results, and cost-effective campaigns, leading to higher returns on investment compared to traditional marketing.

Q7. What digital marketing skills are in demand in 2024?

Skills like SEO, social media marketing, content creation, data analytics, and email marketing are highly sought after in 2024 as businesses expand their digital presence.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

45 Comments

  1. SA

    This blog post about the significance of digital marketing was really educational. The article effectively highlights how digital marketing strategies can amplify brand visibility, drive customer engagement, and ultimately boost sales. As someone who is browsing the internet, I like the useful advice and insights provided here. It serves as a reminder of the dynamic nature of marketing and the need to change in order to remain competitive. I appreciate you providing this useful resource.”

    Reply
  2. Sanjana Khanwani

    The Blog Highlights 3. The Roadmap to a Successful Digital Marketing Career: For students and professionals looking to pursue a career in digital marketing, having a roadmap to success is essential. This guide provides a step-by-step plan for building a successful digital marketing career, from gaining relevant skills and experience to landing your dream job. With insights from industry experts and real-world examples, this guide is a valuable resource for anyone looking to kickstart their digital marketing career in 2024.

    Reply
  3. samiksha sharma

    Digital marketing plays a crucial role in today’s business landscape. Its importance lies in its ability to reach a vast audience, engage customers, and drive conversions efficiently. By leveraging various online channels such as social media, email, and search engines, businesses can enhance their visibility and connect with potential customers in meaningful ways. With the right digital marketing strategies, companies can stay competitive, build brand awareness, and ultimately achieve their marketing objectives. Embracing digital marketing is no longer an option but a necessity for businesses aiming to thrive in the digital age.

    Reply
  4. Sahil Shinde

    This article effectively underscores the continued significance of digital marketing for both businesses and students in 2024. It highlights the evolving landscape and emphasizes how a strong digital presence is crucial for business success. For students, the insights provided shed light on the practical relevance of digital marketing skills in the current job market. The neutral tone and simple language make this piece accessible, serving as a valuable resource for understanding the enduring importance of digital marketing as a key component of modern business strategies and a pertinent skill set for aspiring professionals.

    Reply
  5. Sara Singh

    The article effectively highlights the growing significance of digital marketing in 2024, emphasizing its crucial role for businesses and individuals, especially students. It covers the evolution pre and post-Covid-19, reasons for its importance for businesses of all sizes, and the promising career opportunities it offers. The concise FAQs section adds a practical touch. Overall, a insightful read providing a comprehensive overview and really valuable knowledge and insights.

    Reply
  6. Satyam Singh

    This blog highlights the importance of digital marketing for businesses, emphasizing its role in reaching more customers, driving sales, and building brand relationships.

    Reply
  7. Ritu Borad

    This blog tells us about the growing Importance of digital Marketing and With the right digital marketing strategies, companies can stay Progressive and work more effectively and efficiently.

    Reply
  8. Ritu Borad

    This blog explains the growing significance of digital marketing and how businesses may stay progressive and operate more productively and efficiently with the correct digital marketing tactics.

    Reply
  9. Varakala Rahul Goud

    Digital marketing is essential for businesses to thrive in the digital age. It helps reach wider audiences, build brand awareness, and drive sales. With various online channels available, it’s crucial for any business looking to stay competitive in the modern market.

    Reply
  10. Bhaumik Gala

    With its worldwide reach and affordable solutions, digital marketing is becoming increasingly important for organizations. It’s becoming more and more important, and for us, students, it’s a profitable professional route. Don’t pass up this chance to advance your career and prosper in the digital world!

    Reply

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