6 Best & Effective Digital Marketing Strategies with Tips on How to Form One

Updated on: Feb 12, 2024
digital marketing strategies - featured image

Starting a successful digital marketing journey is more than just a mere online presence. A lot of ideation, planning, and implementation goes into creating successful digital marketing strategies that pave the way to doubling business revenues. 

With the advancement in technology where every other person is relying on the internet for their needs, mastering the art of creating effective digital marketing strategies is required more than ever. And, why not? Because of digital marketing’s incredibly efficient techniques to advertise products and services at lower and more inexpensive rates, digital marketing has gotten a lot of attention in recent years.

Thus if you’re a student, employee, employer, entrepreneur, or business owner and are looking to learn more about digital marketing, you must upskill yourself and your employees with digital marketing. Consider signing up for this Online Digital Marketing Course, a comprehensive masters in digital marketing (if you’re a fresh graduate), or if you want a professional approach, then go for a digital marketing corporate training.

To help you understand this topic better, we have compiled a list of our top digital marketing strategies that will help you successfully create and execute effective digital marketing plans.

But before that, let’s first understand the basics of digital marketing strategies and how it is different from marketing tactics. 

What Is a Digital Marketing Strategy? 

A digital marketing strategy is a blueprint that talks about how a business can use online channels effectively to achieve its marketing objectives. It aims to provide a clear plan that an organization needs to follow to get maximum returns on the money that they spend on online marketing platforms. Some key components of a digital marketing strategy are:

  • Clear objective statement: It defines the goal of your business. This statement talks about why you want to market your business and what you want to get out of it.
  • Your target audience: This statement identifies whom you want to market your business. Defining your target audience will help you create tailored marketing strategies that will increase the number of revenue and loyal customers in return. 
  • Marketing channel selection: This statement defines what marketing mediums you’re going to use for your business. Getting the right marketing channels is crucial as it can help you to get right in front of your audience for effective outreach and branding.
  • Budget allocation: Here you define how much are you willing to spend on online marketing. Allocating the right budget will help in maximizing ROI for the business.


Keep in mind that a well-defined
marketing strategy will serve as a roadmap to your business. It will guide you and your team whenever needed to come up with marketing plans and will help you stand out in this saturated market. 

Digital Marketing Strategy Vs Marketing Tactics.

Get this thing clearly: marketing strategy and marketing tactics are 2 different things. 

When you talk about making a strategy, you basically create an outline of how you want to work with things, but, on the other hand, marketing tactics are all about the particular steps or actions you’re willing to take to execute your marketing plan.

Your marketing plan is “what” and “why” you want to do a particular thing and your marketing tactics are “how” you plan to get your marketing strategy in place. 

Your marketing tactics can include activities like:

  1. Running social media campaigns
  2. Doing content marketing
  3. Doing email marketing
  4. Running referral programs 
  5. Doing affiliate marketing

Importance of a Digital marketing strategy 

A digital marketing strategy is necessary since it provides you with a sense of direction, the goals you’ve established and want to reach, as well as the measures you’ll need to take to get there.

This eliminates the possibility of errors and distractions, allowing you to focus entirely on your objectives.

All members of your team will be able to focus on the task at hand if you have a well-defined strategy in place. This will help them to work more effectively and productively, enabling them to spend more time perfecting their tasks.

You may also use a structured strategy to track your progress and verify that the plan is followed. Based on the results and goals achieved, changes might be made as needed.

With the right combination of digital business strategies, you can create successful digital marketing campaigns for your business that delivers the best results at the lowest cost.

Also Read: Top 11 Benefits Of Digital Marketing for Businesses & Students 

This is why a digital marketing strategy is important in every business. 

Now without further ado, let us take a look at some tested tips to form digital marketing strategies that will help you plan an effective digital marketing campaign.

Get Assured Placements - PG in Digital Marketing

8 Effective Digital Marketing Strategies That Work

Frequently, the digital marketing plan we picture in our heads does not translate effectively to our target audience. Then we repeat the procedure in the hopes of not failing. 

What we need to do is nail our digital marketing plan by taking the time to research how to plan it. To help you achieve that, here is our Digital Marketing Strategy Tips to grow your business:

1. Start with Quality Web and Mobile Sites

digital marketing strategies - Quality Web and Mobile Sites

In today’s competitive environment, having both high-quality online and mobile sites is critical. And when we say quality, we’re talking about things like speed, design, user interface, and security.

It’s not enough to have a website that just provides information or sells a product or service. Websites must be optimized for both PC and mobile devices, considering mobile devices account for 51% of all internet browsing.

Mobile web design should be simple and responsive, with larger links to account for the fact that customers are using their fingers to click. 

So if you’re interested in learning how to create the best sites for your business, we at IIDE have got you covered. We provide an Online WordPress Course that covers all the necessary topics that will help you create an amazing website. 

Why you should have quality web and mobile sites?

  • Create a positive first impact: If your website runs smoothly, it’ll ease your user journey, foster trust and credibility, and create a positive first impression.
  • Reduced bounce rates: If your website visitors can easily navigate your website and find all the information they’re looking for, they won’t go out of the website without taking any action. This will reduce the bounce rate of your website and increase the quality score. Low bounce rates will also help you improve your website ranking organically.
  • Gives a competitive advantage: In the fast-paced world, a quality website with a smooth user experience and fast loading time will set you apart from the crowd and will help you attract and retain customers.

2. Maintain a Social Media Presence

digital marketing strategies - social-media marketing

Although most small company owners recognize the value of social media, it is all too easy to overlook it during busy situations. Being realistic about the time you have for social media is one of the keys to sustaining your social media presence.

An out-of-date social media profile will not be useful to customers. If you just have time to manage one account, pick a platform that works for your company and stick to a posting schedule. 

You can post memes with witty captions to boost your engagement rate with your audience. Posting memes show that you are up to date with current events and that you are aware of your market and customers. After all, memes are really quite popular.

Check Out: How To Use Memes Effectively For Your Brand – Your Complete Guide

how to use memes - stay up to date

It’s important to post regular, focused, and engaging content for your customers so they begin to consider your business an active and helpful source of information.

If you want to learn how to use social media platforms to promote your brand, our online social media marketing course will help guide you through the process. The course covers all the topics and tools you’ll need to build an effective social media strategy.

Why you need to maintain a social media presence:

  • Cost-effective marketing tactic: Creating a social media page or posting content related to your business without any specific targeting is free. Compared to different marketing channels like traditional media or paid online ads, maintaining a social media presence is inexpensive and caters to a large audience while contributing to community building.
  • Improves SEO efforts: SEO is all about organic marketing. The likes, comments, or shares that you get on your posts are social signals that will positively impact your SEO efforts. 
  • Driving website traffic: Social media often allows you to add links to your posts. A strategic and well-thought social media post can drive traffic to your website.

3. Consistent Online Reputation Management Campaigns

digital marketing strategies - Online Reputation Management

You must always try to ensure that your internet reputation is favorable in order to offer a positive picture to clients. 

You’ll need to establish and manage your company listing on review sites like Google Maps and Yelp in addition to managing your social media profiles.

This is an important aspect of your online reputation management strategy. Today’s referrals are customer reviews. If you discover a consumer has written a bad review, reply promptly and courteously on the site to address the client’s concern.

This will show the existing customer, as well as other potential customers, that you care about your customers and work to correct any issue that may arise.

Why you need to be consistent with ORM:

  • Helps in customer retention: Customers are king and they need to be addressed properly when it comes to grievances. Solving your customer’s problem will foster positive customer relations and increase the customer retention rate of your business.  
  • Influence customer decision: People search for reviews and feedback before making any buying decision. A robust and positive online reputation can help you attract more customers to your business. 
  • Improves online visibility: Positive feedback from your existing customers will indicate that you’re a credible business, hence enhancing your search engine rankings.

4. Make Use Of Remarketing 

digital marketing strategies - Make Use Of Remarketing

After you’ve set up your website and your social media accounts, you can use targeted online advertising to increase visitors to your site. Once you identify the potential customers from these visitors, set up a remarketing campaign using Google Ads and Facebook Ads. 

If you want to learn more about remarketing, we’re listing down few blogs that will guide you in understanding, planning, and implementing an effective remarketing strategy. 

Using the information above, you can target your preferred demographic and stretch your marketing budget further. So if you want to learn more about how remarketing works, you can check out our online Facebook & Instagram ads course.

Why you need remarketing:

  • Tap onto lost opportunity: Remarketing helps in getting to the audience who are already aware of your business or have interacted with it at some point in time. This is an ideal opportunity for you to bring them down to your marketing funnel and convert them into paying customers by creating a FOMO, giving out special discounts, sending out personalized messages, etc.
  • Increase conversion rates: Repeated exposure to the brand name can persuade conversion to buy from the business. It also enforces brand awareness and creates a space in your consumer’s minds when they think about any problem that your business can solve.
  •  Optimizes your ads spend: Remarketing targets warm audiences, meaning that they might convert into paying customers. This helps you allocate your budgets in a better way and ensures that you get good ROAS.

5. Focus On Google My Business

digital marketing strategies - google my business

Make it simple for visitors to discover your company by using a service called “Google My Business”. 

This service will help you create and verify your brand/business, so your business information can be shown on google maps.

digital marketing strategies - google my business1

This is a crucial step because when customers search for your business, Google will display all of your contact information, including your location. This can assist potential consumers in contacting and navigating to your business.

Why you need Google My Business:

  • Give real-time updates: Managing a Google My Business profile is easy. It allows you to post real-time information so that it’s easier for users to make an informed decision.
  • Get a chance to interact with your customers: GMB allows customers to post reviews and feedback. It opens a two-way communication where you can reply to their feedback as well.
  • Builds credibility: Listing your business on GMB indicates that you’re a Google-verified business. Seeing your business name with a brand like Google creates a sense of security among the viewers.

6. Make the Buyer’s Journey Smooth

digital marketing strategies - Buyer’s Journey

Understand the buyer’s journey and what you need to convey to consumers at all stages of the transaction. When it comes to buyers’ analysis, so many comprehensive choices are available.

You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. 

You can use tools like Google Analytics to track your website activity. Those can include bounce rate, session duration, pages per session, and more. This tool provides all the data you need to efficiently make changes to your website.

Use this data to tailor your digital marketing strategy to those potential consumers.

You can learn how google analytics works with the help of a professional trainer with our online google analytics course.

Why you need to make the buyer’s journey smooth:

  • Creates positive brand image: If your buyer’s journey is smooth, i.e., if you’re able to help your customers navigate smoothly, they’re going to be happy. Remember, a satisfied and happy customer is a big resource for any business as it creates a positive brand image, contributing to repeated and new customers for the business.
  • Contributes to quick decision-making: If the visitor is happy with what they’re seeing, chances are they’ll buy from you. A smooth customer journey eliminates the chances of friction between the business and the website, hence facilitating quick decision-making among the viewers. 
  • Increase in customer retention rate: Customers tend to come back to businesses where they had a good experience. Returning customers increases the retention rate of the business.

 

7. Have an SEO plan in place

SEO is all about the game of keywords. It helps you get organic traffic by using the right set of keywords and maintaining good SEO practices to rank at the top of the search engine result page. 

Marketers can use content marketing, optimizing the website for search engines and using meta descriptions to get a high ranking on SERP.

Why you need to have an SEO plan in place:

  • Complements other marketing tactics: Gone are the days when just paid media was used to gain customers. Adding SEO is a crucial step for creating effective digital marketing strategies. It creates a balance between paid and organic tactics, hence, resulting in more leads and conversions.
  • Quick adaptability: SEO is flexible and it’s easy to make and implement changes in SEO plans that help in adapting marketing trends quickly and get quality results in return.

8. Effective use of email marketing:

Email marketing is about sending promotional emails to your email subscribers or potential customers to get conversions. It helps in being in touch with your users and covering one of the most crucial marketing mediums for your business.

Email marketing can include promotional, deals-related, or informative messages that can keep the audience glued to your business.

Why do you need email marketing:

  • Integrated Marketing Campaigns: Email marketing goes well with different marketing mediums with a cohesive and synchronized approach. 
  • Measurable ROI: With advanced analytics, email marketing provides measurable ROI, offering insights for data-driven decision-making in your online marketing strategy.

 

Also, Check Out: 11 Best Digital Marketing Courses

Let’s take a look at some recommendations now that we’ve covered the digital marketing strategies that every business should have.

Tips to Form Effective Digital Marketing Strategies 

We’ve discussed how critical digital marketing strategies are to a company’s success. With the correct tactics, they can greatly assist you in growing your firm.

We are all aware that the ultimate objective of that company is to grow sales and profits. Now, in order to accomplish this, you’ll need a method that will help you keep track of the steps you’re taking so you can stay focused on the task at hand and avoid deviating from it.

  • The first step would be to establish a goal. Before strategizing, you must ask yourself what is that you hope to accomplish. Although it sounds simple, it’s really daunting so we suggest you follow something called the “SMART” Criteria.

SMART is a very helpful and commonly used mnemonic tool for setting objectives. 

The acronym SMART stands for: 

– Specific
– Measurable
– Attainable
– Relevant
– Timely Goals

While planning, you must always have 2-3 plans devised and then study them carefully and decide which works best for you. Also, your strategy should be a perfect mix of different digital marketing elements. Once your strategy is in place, comes the next step. 

  • The second step is to ensure there’s open communication between all the team members involved in the strategy. It’s vital to make sure that everyone in the team is briefed on their tasks and what they need to do to achieve them.
  • Having a goal in mind will give the whole team clarity in what they have to aim towards.
  • The next stage is to maintain track of your progress towards your goals. You need to ensure that the team is following through with what was discussed during the second step.
  • This is important because it helps to encourage the team to focus on what needs to be done if the targets aren’t being met or if they’re diverting from the current tasks.
  • The final stage is to analyze the results of the outlined strategy. This will give you a better understanding of what you have achieved and the targets your team has met.
  • As a result, after receiving the data, the team will need to discuss future tactics. This is significant because they will have a greater knowledge of what works and what doesn’t, and can tailor the next digital approach appropriately.

That’s all you need to know to develop a successful digital marketing strategy. We hope this article helped you gain a better understanding of the topic.

We understand that it may get a little overwhelming to begin with, but with the right professional help and guidance, like you’ll get in a MBA in Digital Marketing can also provide you with a wide range of career opportunities, equipping you with the necessary skills, you will be able to start in the right direction. 

IIDE offers a 360 degree customized digital marketing corporate training, which has been crafted by industry specialists to help you grow your business.

digital marketing strategies for startups - corporate-training-at-iide

As we’ve seen over the previous year, a solid digital marketing strategy is the only way for a business to flourish in today’s digital world.

Volkswagen, Abbott (a well-known pharmaceutical firm), Asian Paints, L&K Saatchi & Saatchi, Mahindra and Mahindra Rise, Cipla, and other companies have benefited from our corporate training program.

If you want to digitally transform your business, write to us for a personalized demo today!

Must Read: Do’s & Don’ts of Digital Marketing

In the comments area below, let us know what you think about this. We’d be delighted to hear from you.

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]

38 Comments

  1. Stealth-technocrats

    Knowledgeable information you shared …
    thank you for sharing and helping everyone who is related to digital marketing

    Reply
    • Meherzad Karanjia

      I am glad you liked our blog and found it informative!

      Reply
  2. Harsh Patel

    It is one of the best informative blog Digital marketing, it shows how to write for Digital Marketing with the targeted niche.

    Reply
    • Meherzad Karanjia

      Always happy to educate, Harsh! If you wish to learn more, please do check out more amazing content on the Knowledge Portal.

      Reply
  3. Ali Ahmad

    Hi,you explained digital marketing strategy in this blog.The tips you shared were amazing.Thank you so much for this post.

    Reply
  4. Adam

    This is an amazing blog. It is filled with rich info. Thanks a lot for sharing such a wonderful blog.

    Reply
  5. grace

    First of fall I glad you to say thank you for sharing this blog . This blog is helpful for all and you gave such a wonderful information for digital marketing…

    Reply
  6. Mellisa

    Thank you for sharing amazing business promotion ideas. Expanding a business is very crucial nowadays to get more sales or leads. Digital marketing and its strategies are the keys for a successful business.

    Reply
  7. Logan Torres

    Great read regarding the various types of digital marketing strategies and their benefits for continued business success. Thanks for this.

    Reply
  8. dimple

    Amazing blog with full of knowledge which is really useful for my clients

    Reply
  9. Martin

    Thank you for sharing your blog. Really enjoyed your article as its highly informative!

    Reply
  10. Jisan Siam

    Hi Meherzad Karanjia,
    Thanks, man, you’re a gem! I’ve been following your posts last few months and have learned a lot from you. But this time, you really made my day. I struggled with what strategy to implement, but after reading this post, it’s clear.

    Reply
  11. HGS Infotech Pvt Ltd

    This is a good starter to know about the basics of digital marketing and what are the following strategies that you could learn as well.

    Reply
  12. Logan Torres

    Great read regarding various tips related towards digital marketing nowadays and their benefits for continued business success. Thanks for this.

    Reply
  13. Saanvi Sonar

    Thank you explaining the strategy in details. I would definitely use it for my project & clients.

    Reply
  14. Ritik Manjhi

    Great blog post on digital marketing! As someone who is always looking to expand my knowledge in this field, I found your insights to be very informative and valuable.
    I also appreciated your emphasis on the importance of creating a strong brand identity .
    your blog post was well-written, engaging, and provided actionable tips .. Thank you for sharing your expertise and I look forward to reading more of your content in the future!

    Reply
  15. Aggrey Wandia

    Great content, indeed. I completely agree that creating quality content is the foundation of digital marketing. However, it’s not sufficient on its own. We still need to implement various digital marketing strategies, such as SEO, email marketing, and social media marketing, to promote it and connect with our target audience.

    Reply
  16. Markage360

    Great article! These five tips for a successful digital marketing strategy are spot on. The emphasis on understanding the target audience, utilizing social media effectively, and measuring results resonated with me. The inclusion of case studies and practical examples made it even more valuable. Thank you for sharing these insightful tips!

    Reply
  17. Khalid Hossen

    Great article! I found your insights on digital marketing strategies extremely valuable. It’s evident that implementing these strategies can significantly enhance business growth. The way you explained each strategy with examples and practical tips made it easy to understand and apply. Thank you for sharing this information.

    Reply
  18. Grace

    Thank you for sharing valuable insights. This content is easy to understandable. Who started a business the digital marketing is most important. It was very useful. Keep sharing more information blogs.

    Reply
  19. ilan

    Your posts consistently deliver valuable information and practical advice.

    Reply
  20. Extratech DM

    Thank you for sharing. It is very interesting and helpful.

    Reply
  21. KNPL IT solutions

    This article on the ‘6 Best & Effective Digital Marketing Strategies with Tips on How to Form One’ is a treasure trove of insights! The breakdown of strategies coupled with practical tips is incredibly helpful for anyone looking to elevate their digital marketing game. I appreciate the emphasis on adaptability and the user-centric approach. As someone always seeking to refine my strategies, your guidance provides a clear roadmap. Have you witnessed any particular strategy yield outstanding results, or do you have additional tips for fine-tuning these approaches? Your expertise would be valuable to fellow marketers on this dynamic journey. Thanks for sharing these effective strategies!

    Reply
  22. Sanjeevani

    Excellent Article!! The detailed breakdown of each digital marketing strategy is insightful. I’m curious about how businesses can effectively balance these strategies to achieve the best results. It’s a great resource for businesses looking to enhance their digital marketing efforts.

    Reply
  23. jabeena

    Your digital marketing tips helped me lot. Thank you

    Reply
    • Mamta Shroff

      Thank you! I hope you learnt more about digital marketing strategies after reading this blog.

      Reply
  24. Riddhi Jain

    Digital marketing is important in today’s competitive market. It involves various strategies like SEO, social media, and email campaigns to connect with audiences online. Customizing strategies based on objectives and consumer behavior is important. By analyzing data and adapting to trends, businesses can expand their brand and engage customers effectively.

    Reply
  25. Rashi Sharma

    This blog post offers valuable insights into digital marketing strategies, providing practical tips for businesses aiming to enhance their online presence. By outlining various approaches, from social media marketing to content creation, it caters to a wide range of marketing needs.In todays competitive landscape it is crucial to understand effective of digital marketing, and this post serves as a helpful guide for both beginners and seasoned professionals. With clear explanations and actionable advice, readers can implement these digital marketing strategies to achieve their goals successfully.

    Reply
  26. Riti

    I particularly appreciate the SMART criteria mentioned for goal setting – it’s a practical approach to ensure clarity and focus. Overall, a highly informative read for anyone looking to enhance their digital marketing strategies!

    Reply
  27. Name Saasha Bonthu

    This blog post outlines six essential methods and guides how to implement them, offering helpful advice on developing successful digital marketing plans. It provides clear explanations of a variety of strategies, including social media interaction and content marketing. For newbies who want to improve their digital marketing efforts, this post is an excellent resource. It offers useful information that companies of all sizes can use to enhance their online presence and more successfully connect with their target market.

    Reply
  28. Rudrarajsinh Zala

    Digital marketing strategies play an important role in today’s large business landscape. using platforms like social media, SEO, and email campaigns allows brands to connect with their target audience effectively. The key lies in crafting fascinating content, utilizing data analysis for informed decision-making, and staying side-by-side with evolving trends. By holding a comprehensive approach, companies can navigate the digital industry, promoting brand growth and customer engagement.

    Reply
  29. ravnit kaur

    “In today’s corporate environment, digital marketing techniques are essential. Given that most customers spend a considerable amount of time on digital platforms, making good use of these tools can improve brand visibility, engagement, and eventually conversions. The opportunities are endless and include social media marketing, content production, SEO, and targeted advertising. The secret, though, is to develop a thorough plan that is suited to your unique objectives and target market. We can make the most of our online presence and maintain our advantage in this cutthroat digital market by keeping up with the newest developments and always improving our strategy.”

    Reply
  30. Ridhima Mungekar

    This article outlines 5 solid digital marketing strategies for businesses. It highlights content, reputation, remarketing, local SEO, and website optimization as key areas to focus on. A helpful resource for beginners looking to build their online presence.

    Reply
  31. Rijul Jain

    The blog post offers valuable insights, highlighting key tips such as defining clear objectives, understanding target audiences, utilizing multiple digital channels, creating engaging content, and analyzing data for optimization. These strategies can indeed help businesses enhance their online presence and achieve their marketing goals. Overall, a valuable resource for marketers aiming to refine their strategies and drive better results.

    Reply
  32. priya

    thank for the information its very helpfull to begginers nice blogg

    Reply
  33. HITIKA GURDASANI

    Really helpful breakdown! The best digital marketing strategies include focusing on clear goals, use social media well, manage online reputation, try remarketing, and optimize Google My Business. Easy steps for digital success!

    Reply
  34. MADHVI SINGH

    Fantastic breakdown of top digital marketing strategies! The short and simple tips on forming a strategy are gold. Personalization, SEO finesse, and engaging content—spot on! Ready to implement these insights. Highlighting key points such as content creation,target audience, traffic on multiple channels , good blogger, performance marketing drives best results.

    Reply

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