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6 Best & Effective Digital Marketing Strategies with Tips on How to Form One

Updated on: Nov 25, 2022
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We have compiled a list of our top digital marketing tips that will help you successfully create and execute effective digital marketing strategies.

Because of digital marketing’s incredibly efficient techniques to advertise products and services at lower and more inexpensive rates, digital marketing has gotten a lot of attention in recent years.

Since the deadly covid-19 epidemic struck the world, many companies had to shut down or come to a standstill. But, companies have survived and re-established themselves with the aid of digitization and digital marketing.

Dig Deeper: Scope of Digital Marketing– COVID-19 Updated

As a result, digital marketing has shown to be one of the most successful ways for all businesses to promote themselves, as it is easier and less expensive than traditional marketing.

Thus if you’re a student, employee, employer, entrepreneur, or business owner and are looking to learn more about digital marketing, you must upskill yourself and your employees with digital marketing. Consider signing up for this Online Digital Marketing Course, a comprehensive masters in digital marketing (if you’re a fresh graduate), or if you want a professional approach, then go for a digital marketing corporate training.

After you’ve learned about digital marketing, you’ll need to strategize about how to use it effectively.

So, now that we’ve covered some of the basics, let’s look at what a digital marketing plan entails.

What is a Digital Marketing Strategy?

A digital marketing plan is a data-driven framework that specifies the particular marketing goals you want to achieve, the online channels that will be utilized to reach those goals, and, most crucially, a budget that has been set aside for it.

Establishing a schedule that covers all of the ideas you want to implement is essential. Have a backup/contingency plan in place in case of a mid-crisis need for a more comprehensive response.

Check out these interesting case studies which are the best examples of digital marketing strategies put to use and benefitted from: 

Digital marketing has become vital in every business marketing strategy. It has enabled brands of all sizes to market their products efficiently and target their audience.

So if you have read our detailed guide on Digital Marketing Strategies For Startups with Implementation Tips, then you have an idea of the elements that are very essential when formulating a digital marketing strategy.

So with that in mind, continue to read to learn more about what are the main points you should keep in mind before formulating a digital strategy.

But first, let’s take a look at why a digital marketing plan is necessary.

Importance of a Digital marketing strategy 

A digital marketing strategy is necessary since it provides you with a sense of direction, the goals you’ve established and want to reach, as well as the measures you’ll need to take to get there.

This eliminates the possibility of errors and distractions, allowing you to focus entirely on your objectives.

All members of your team will be able to focus on the task at hand if you have a well-defined strategy in place. This will help them to work more effectively and productively, enabling them to spend more time perfecting their tasks.

You may also use a structured strategy to track your progress and verify that the plan is followed. Based on the results and goals achieved, changes might be made as needed.

With the right combination of digital business strategies, you can create successful digital marketing campaigns for your business that delivers the best results at the lowest cost.

Also Read: Top 11 Benefits Of Digital Marketing for Businesses & Students 

This is why a digital marketing strategy is important in every business. 

Now without further ado, let us take a look at some tested tips to form digital marketing strategies that will help you plan an effective digital marketing campaign.

Digital Marketing Courses in Delhi - masterclass

Top 6 Effective Digital Marketing Strategies That Work

Frequently, the digital marketing plan we picture in our heads does not translate effectively to our target audience. Then we repeat the procedure in the hopes of not failing. 

What we need to do is nail our digital marketing plan by taking the time to research how to plan it. To help you achieve that, here is our Digital Marketing Strategy Tips to grow your business:

1. Start with Quality Web and Mobile Sites

digital marketing strategies - Quality Web and Mobile Sites

In today’s competitive environment, having both high-quality online and mobile sites is critical. And when we say quality, we’re talking about things like speed, design, user interface, and security.

It’s not enough to have a website that just provides information or sells a product or service. Websites must be optimized for both PC and mobile devices, considering mobile devices account for 51% of all internet browsing.

Mobile web design should be simple and responsive, with larger links to account for the fact that customers are using their fingers to click. 

So if you’re interested in learning how to create the best sites for your business, we at IIDE have got you covered. We provide an Online WordPress Course that covers all the necessary topics that will help you create an amazing website. 

2. Maintain a Social Media Presence

digital marketing strategies - social-media marketing

Although most small company owners recognize the value of social media, it is all too easy to overlook it during busy situations. Being realistic about the time you have for social media is one of the keys to sustaining your social media presence.

An out-of-date social media profile will not be useful to customers. If you just have time to manage one account, pick a platform that works for your company and stick to a posting schedule. 

You can post memes with witty captions to boost your engagement rate with your audience. Posting memes show that you are up to date with current events and that you are aware of your market and customers. After all, memes are really quite popular.

Check Out: How To Use Memes Effectively For Your Brand – Your Complete Guide

how to use memes - stay up to date

It’s important to post regular, focused, and engaging content for your customers so they begin to consider your business an active and helpful source of information.

If you want to learn how to use social media platforms to promote your brand, our online social media marketing course will help guide you through the process. The course covers all the topics and tools you’ll need to build an effective social media strategy.

3. Consistent Online Reputation Management Campaigns

digital marketing strategies - Online Reputation Management

You must always try to ensure that your internet reputation is favorable in order to offer a positive picture to clients. 

You’ll need to establish and manage your company listing on review sites like Google Maps and Yelp in addition to managing your social media profiles.

This is an important aspect of your online reputation management strategy. Today’s referrals are customer reviews. If you discover a consumer has written a bad review, reply promptly and courteously on the site with the objective of addressing the client’s concern.

This will show the existing customer, as well as other potential customers, that you care about your customers and work to correct any issue that may arise.

Potential consumers are more inclined to choose your business for their requirements if they see that you have a high rating, favorable reviews, and respond professionally to any concerns.

As previously said, managing your brand’s reputation is critical. Consider an online reputation management course that will show you how it works. 

4. Make Use Of Remarketing 

digital marketing strategies - Make Use Of Remarketing

After you’ve set up your website and your social media accounts, you can use targeted online advertising to increase visitors to your site. Once you identify the potential customers from these visitors, set up a remarketing campaign using Google Ads and Facebook Ads. 

If you want to learn more about remarketing, we’re listing down few blogs that will guide you in understanding, planning, and implementing an effective remarketing strategy. 

Using the information above, you can target your preferred demographic and stretch your marketing budget further. So if you want to learn more about how remarketing works, you can check out our online Facebook & Instagram ads course.

5. Focus On Google My Business

digital marketing strategies - google my business

Make it simple for visitors to discover your company by using a service called “Google My Business”. 

This service will help you create and verify your brand/business, so your business information can be shown on google maps.

digital marketing strategies - google my business1

This is a crucial step because when customers search for your business, Google will display all of your contact information, including your location. This can assist potential consumers in contacting and navigating to your business.

6. Make the Buyer’s Journey Smooth

digital marketing strategies - Buyer’s Journey

Understand the buyer’s journey and what you need to convey to consumers at all stages of the transaction. When it comes to buyers’ analysis, so many comprehensive choices are available.

You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. 

You can use tools like Google Analytics to track your website activity. Those can include bounce rate, session duration, pages per session, and more. This tool provides all the data you need to efficiently make changes to your website.

Use this data to tailor your digital marketing strategy to those potential consumers.

You can learn how google analytics works with the help of a professional trainer with our online google analytics course.

Let’s take a look at some recommendations now that we’ve covered the digital marketing strategies that every business should have.

Tips to Form Effective Digital Marketing Strategies 

We’ve discussed how critical digital marketing strategies are to a company’s success. With the correct tactics, they can greatly assist you in growing your firm.

We are all aware that the ultimate objective of that company is to grow sales and profits. Now, in order to accomplish this, you’ll need a method that will help you keep track of the steps you’re taking so you can stay focused on the task at hand and avoid deviating from it.

  • The first step would be to establish a goal. Before strategizing, you must ask yourself what is that you hope to accomplish. Although it sounds simple, it’s really daunting so we suggest you follow something called the “SMART” Criteria.

SMART is a very helpful and commonly used mnemonic tool for setting objectives. 

The acronym SMART stands for: 

– Specific
– Measurable
– Attainable
– Relevant
– Timely Goals

While planning, you must always have 2-3 plans devised and then study them carefully and decide which works best for you. Also, your strategy should be a perfect mix of different digital marketing elements. Once your strategy is in place, comes the next step. 

  • The second step is to ensure there’s open communication between all the team members involved in the strategy. It’s vital to make sure that everyone in the team is briefed on their tasks and what they need to do to achieve them.
  • Having a goal in mind will give the whole team clarity in what they have to aim towards.
  • The next stage is to maintain track of your progress towards your goals. You need to ensure that the team is following through with what was discussed during the second step.
  • This is important because it helps to encourage the team to focus on what needs to be done if the targets aren’t being met or if they’re diverting from the current tasks.
  • The final stage is to analyze the results of the outlined strategy. This will give you a better understanding of what you have achieved and the targets your team has met.
  • As a result, after receiving the data, the team will need to discuss future tactics. This is significant because they will have a greater knowledge of what works and what doesn’t, and can tailor the next digital approach appropriately.

That’s all you need to know to develop a successful digital marketing strategy. We hope this article helped you gain a better understanding of the topic.

We understand that it may get a little overwhelming to begin with, but with the right professional help and guidance, you will be able to start in the right direction. 

IIDE offers a 360 degree customized digital marketing corporate training, which has been crafted by industry specialists to help you grow your business.

digital marketing strategies for startups - corporate-training-at-iide

As we’ve seen over the previous year, a solid digital marketing strategy is the only way for a business to flourish in today’s digital world.

Volkswagen, Abbott (a well-known pharmaceutical firm), Asian Paints, L&K Saatchi & Saatchi, Mahindra and Mahindra Rise, Cipla, and other companies have benefited from our corporate training program.

If you want to digitally transform your business, write to us for a personalized demo today!

Must Read: Do’s & Don’ts of Digital Marketing

In the comments area below, let us know what you think about this. We’d be delighted to hear from you.

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


  1. Stealth-technocrats

    Knowledgeable information you shared …
    thank you for sharing and helping everyone who is related to digital marketing

    • Meherzad Karanjia

      I am glad you liked our blog and found it informative!

  2. Harsh Patel

    It is one of the best informative blog Digital marketing, it shows how to write for Digital Marketing with the targeted niche.

    • Meherzad Karanjia

      Always happy to educate, Harsh! If you wish to learn more, please do check out more amazing content on the Knowledge Portal.


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