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Updated on: Jan 29, 2025
Scope of MBA in Digital Marketing in Malaysia
With the ever-growing number of digital startups, Malaysia offers a wide ground for innovation opportunities. Digital Marketing plays a crucial role for brands in Malaysia. Especially in today’s digital age where every brand struggles to build an online presence.
To keep up with the competitive marketing techniques, brands now also integrate the use of Artificial Intelligence (AI) into internet marketing strategies. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal.
Seeing the marketing trends, it is safe to conclude that the scope of digital marketing in Malaysia is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.
Future digital marketers in Malaysia will need a diverse skill set, including proficiency in data analysis, content creation, and social media management. Additionally, strong communication skills and the ability to adapt to new technologies will be essential for success in this dynamic field.
Overview of the Digital Marketing Job Market in Malaysia
Malaysia’s digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.
From innovative startups in the tech and creative sectors to established companies in finance, tourism, and hospitality, organizations across various industries are seeking skilled digital marketers to enhance their online visibility and drive growth.
MBA graduates specializing in digital marketing have access to multiple roles and positions within the Malaysian job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager.
Entry-level positions in digital marketing offer competitive starting salaries in Malaysia, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.
Here’s a table that mentions the salary offered for different digital marketing roles in Malayisa
| JOB ROLE | AVERAGE SALARY (ANNUALLY) IN USD |
|---|---|
| Digital Marketing Manager | $20,000 – $40,000 |
| SEO Specialist | $15,000 – $30,000 |
| Social Media Manager | $15,000 – $30,000 |
| Content Marketing Manager | $18,000 – $35,000 |
| Paid Advertising Specialist | $15,000 – $30,000 |
| Email Marketing Specialist | $15,000 – $25,000 |
| Data Analyst (Digital Marketing) | $15,000 – $30,000 |
| Conversion Rate Optimization (CRO) Specialist | $20,000 – $35,000 |
| Digital Marketing Strategist | $20,000 – $35,000 |
| Marketing Automation Specialist | $15,000 – $30,000 |
In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Malaysia.
How to start your career in digital marketing
Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field.
To further boost their employability, aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.
While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.
Popular Digital Marketing Certifications in Malaysia
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.
Established in 2016, IIDE has become a leading digital marketing institute globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specializations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyze and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Contact Details
Phone No- +91 96199 58615
Email ID- [email protected]
Course Link – iide.co/master-mba-digital-marketing/
2. 360 Digi TMG
360 Digi TMG, established in 2013, is a globally recognized digital marketing institution. The institute has marked its presence globally with its main headquarters in India and branches in Malaysia, the USA, East Asia, the UK, Australia, and the Netherlands.
360 Digi TMG offers a range of courses with high demand across the world. The curriculum for each of their programs is designed meticulously as per the ongoing business trends. The institute also offers 100% job assistance to students, to achieve high-paying jobs in reputed companies across the world.
Mentioned below is an overview of their certificate program in digital marketing.
Course Overview
Who is this course for: It is designed for professionals and students who want to enhance their knowledge base in digital marketing.
Course Benefits:
- 10+ international certifications
- 15+ Digital Marketing Must Know Tools Explained
- 480+ Hours of Internship Program
- Job Placement Assistance
Course Link – https://360digitmg.com/malaysia/certification-program-on-digital-marketing
3. Digital Marketing Consultancy
DMC Training is a subsidiary of Digital Marketing Consultancy (DMC), which designs strategic learning programs that specialize in providing professionals with advanced career progression toward becoming a certified digital marketing professional.
Course Overview
Who is this course for: It is designed for professionals and students who want to enhance their knowledge base in digital marketing.
Course Benefits:
- Build Job-Ready Skills
- Hands-on Project
- Generate More Leads For Your Business
- Expand Your Market Coverage
- Trained by Industry Experts
Course Link: Digital Marketing Consultancy – Digital Marketing
4. Udemy
Udemy has become one of the biggest online learning platforms. They offer a variety of marketing courses ranging from SEO to Google Ads and Sales. More than 5,00,000 people have enrolled in the online digital marketing course on Udemy.
Course Overview
Who is it For: Beginners and intermediate learners, entrepreneurs.
Course Benefits:
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Course Link: https://www.udemy.com/
5. TrainUp.com
TrainUp.com is the web’s largest training network which includes more than 300,000 instructor-led training events and 20,000 online courses and videos. TrainUp.com saves time and provides better-quality results compared to traditional training search methods. TrainUp has helped coordinate instructor-led, online, or on-site training for individuals in over 50,000 companies.
Course Overview
Who is it For: Beginners and intermediate learners.
Course Benefits:
- Build an effective digital marketing strategy
- Learn Digital skills in a short time
- Reach your target audience online
- Increase overall ROI
- Module Specific Professors
- One-to-one mentorship
Course Link: TrainUp.com.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.