70+ Google Ads & PPC Interview Questions in 2024

Preparing for Google Ads interview questions involves understanding campaign structures, ad formats, and bidding strategies. With businesses increasingly investing in pay-per-click advertising, Google Ads skills are in high demand. The digital ad spend in India is projected to exceed INR 1.2 lakh crore by 2025, with Google Ads capturing a significant market share, making expertise in this area crucial for job seekers.

Daksh Juneja

COO, Avignyata Inc. & Digital Marketing Trainer, IIDE

Updated on: Jan 20, 2025

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Frequently Asked Questions

Common questions include campaign optimisation, keyword strategies, Quality Score, and conversion tracking. Understanding these basics is key to preparing for Google Ads interview questions at any level.

To prepare for Google Ads interviews, focus on PPC basics, advanced bidding strategies, campaign management, and analytics. Reviewing sample Google Ads interview questions and scenario-based Google Ads interview questions is also highly recommended.

Advanced Google Ads interview questions may involve bid management, multi-channel campaigns, automation scripts, and ROI measurement, requiring a deeper knowledge of campaign management and analytics.

Technical Google Ads interview questions include topics like automated rules, ad delivery settings, bid adjustments, and API integrations. These questions assess your technical understanding of Google Ads functions.

Interview questions for Google Ads specialists often focus on keyword research, bidding strategies, campaign metrics, and optimisation techniques. These questions determine your capability to handle advanced ad management.

Behavioural Google Ads interview questions help to assess your problem-solving abilities, teamwork, and adaptability. Examples include discussing past experiences with campaign challenges and client management.

Google Ads interview case studies are crucial for showcasing your practical skills. They may involve scenario-based problem-solving, demonstrating your approach to real-world campaign challenges.

COO, Avignyata Inc. & Digital Marketing Trainer, IIDE

He is currently COO at Avignyata Inc. - Digital Marketing Agency and has worked with 1400+ clients from various industries. Few clients worked on Shoppers Stop, Inorbit Malls, Disney, TGIF, Nexus Malls......[Read full bio]