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Implementing effective digital marketing strategies is crucial for business success in today's digital age. Key approaches include developing a quality website, maintaining a strong social media presence, and optimising for search engines (SEO). A well-executed digital marketing plan can increase ROI by 38%, helping companies optimise their advertising spend. Additionally, strategies like remarketing and reputation management further enhance customer engagement and retention, ultimately boosting business growth.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 30, 2024
5,623 views
A digital marketing strategy is a comprehensive plan that outlines how a business will use online channels to achieve its marketing goals, including brand awareness, customer engagement, and increased sales.
A strategy is the overarching plan guiding the approach to achieving goals, while tactics are the specific actions taken to execute the strategy.
A well-structured strategy provides direction, helps businesses stay focused on their goals, and ensures resources are used efficiently for maximum return on investment.
SEO is essential for driving organic traffic by improving website visibility on search engines, increasing both customer engagement and conversion rates.
A consistent and engaging social media presence builds brand awareness, fosters customer relationships, and can direct traffic to a business’s website, improving its overall reach.
Remarketing targets users who have previously interacted with a business, increasing the chances of conversion by re-engaging them with personalised messages and offers.
Effectiveness can be measured through analytics tools, tracking metrics like website traffic, conversion rates, and return on investment (ROI) from different campaigns.
Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.