Digital Marketing Salary in India 2025: Fresher to Experienced

Word on the street is that the digital marketing industry is growing at a staggering rate. It offers high-paying digital marketing salary packages and stands as one of the hottest career paths globally.

Is this true? With every business across various sectors heavily relying on the digital landscape for lucrative growth, the digital marketing industry undoubtedly provides better pay than many roles at the same experience level.

Since the COVID-19 pandemic, businesses have become even more dependent on digital channels for most of their activities, which has further expanded the scope of digital marketing. This, in turn, has led to an increase in the number of jobs and digital marketing salary trends.

So, if you aim to be a part of this fast-paced, challenging, creative, and demanding industry, you’re on the right track! In this blog, we will explore the digital marketing salary in India in 2025 for various roles within the field. We will also delve into the skills required for each position.

As a bonus, we’ve included two sections towards the end of the blog. The first section highlights the critical skills you need to excel in the industry. In contrast, the second section offers a comprehensive breakdown of the expected salary range as you progress in your career.

And if you want to solidify their basics first, here’s a free digital marketing masterclass on the fundamentals and secrets to get you started.

Bonus Read: Top 7 Digital Marketing Jobs For Freshers in 2024 & How to Land One!

Besides the key factors mentioned by Karan Shah in the video above, for the benefit of our readers, we’ve mentioned below the digital marketing salaries for top roles and a few other components that may affect your digital marketing salary.

Digital Marketing Salary in India for Top Roles:

Let’s look at the average digital marketing salary in India for top roles and what do these jobs entail.

1. Search Engine Optimisation Specialist

If technical jobs and analytical skills are your strong suit, search engine optimisation roles might be right up your street. A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic and make it rank on Google’s first page for relevant keywords. Keyword research, SEO copywriting, and search engine algorithms are a few key skills required by a Search Engine Optimisation Specialist.

Also, Check Out: Benefits of Search Engine Optimisation

Search Engine Optimisation Specialist Salary

• A Search Engine Optimisation Specialist with less than 4 years of experience earns – An average of ₹4,00,000 in India.
• Search Engine Optimisation Specialists with 5-9 years of experience can expect – An average of ₹5,90,000 in India.
• An entry-level digital marketing salary for a Search Engine Optimisation Specialist with less than 1 year of experience is – An average of ₹1,80,000 per annum in India.

(Source: Ambition Box)

SEO Specialist’s Key Responsibilities

• Conduct on-site and off-site analysis and optimisation
• Help create prime quality SEO-friendly content
• Conduct detailed keyword research to drive website traffic
• Plan and execute link-building strategies

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2. Pay-Per-Click Analyst 

Pay-per-click Analyst is one of the emerging digital marketing jobs in 2025. This particular job role requires a person who has the proper knowledge and ability to obtain a profit that is equal to or greater than the investment. Someone who can fulfil this will get hired by the company.

After getting organic results, companies focus on pushing their boundaries and attempting paid advertising. You must have a thorough knowledge of campaign creation and an understanding of the psychology behind every relevant click. This will enable you to get a job as a PPC Analyst at a top company.

PPC Analyst Salary

• An average salary of an entry-level PPC Analyst with less than 1 year of experience is around ₹4 lakhs per annum in India.
• A PPC Analyst with more than 2 years of experience can expect to earn – An average of ₹4-5 Lakhs per year in India.
• But it also depends on the skills you have as an analyst. According to Payscale, if you are skilled in Google Ad Words then you can earn up to ₹361,068 whereas your expertise in Google Analytics can get you a salary of up to ₹314,286 respectively.

(Source: Ambition Box)

PPC Analyst’s Key Responsibilities: 

• Manage Paid Ad Campaigns on Google Ads, Search & Display, Bing & other Ad Networks
• Manage advertisement campaigns on Facebook, LinkedIn, Quora, and other social media networks
• Correctly implying keyword bids
• Improving quality score
• Monitoring daily and monthly budget
• Understanding of Google Analytics
• Oversee graphic design for the campaign

Note: Unleash your potential with online digital marketing classes that provide comprehensive knowledge and stay updated with current industry trends.

Also Read: 12 Best Digital Marketing Courses in Delhi with Placements

3. Web Developer

Web developers who can create as well as maintain attractive and user-friendly websites are certainly in high demand, and those who have the abilities to meet these demands can expect a decent salary out of this profession.

In all cases, a web developer has knowledge of computer software, HTML coding, and graphic design to create a website that has the best user experience and can achieve business goals. It is one of the many in-demand digital marketing skills to have in today’s digital world.

Web developer’s salary

Web developers who can create as well as maintain attractive and user-friendly websites are certainly in high demand, and those who have the abilities to meet these demands can expect a decent salary out of this profession.

• An entry-level digital marketing salary of a Web developer with less than one year of experience is ₹ 280,000 per year in India,
• While those with more than 1-4 years of experience can expect ₹4,90,000 per year in India.
• Based on Payscale’s research, a mid-career Web Developer earns an average total compensation of ₹4,70,000 per year.

(Source: Ambition Box)

Web developer’s responsibilities include: 

• A better understanding of HTML, JavaScript, PHP, CSS, and other relevant web design coding languages
• Creating and test applications for websites
• Maintaining websites
• Monitor website performance and website traffic
• Integrating data from the back-end services

If you’re new to this and would like to explore and expand your learning horizon, register for this Online WordPress Course and learn how to build websites from scratch.

So, did you find it interesting to read this article so far? How exciting would it be to learn more about such blogs or case studies? Go on then, check out the marketing mix of Coca-Cola

4. Social Media Marketing Specialist

If you’re a social media fanatic, now is the time to make money out of it. Social Media Marketing Specialists design and execute a complete social media strategy for a company. Just like an individual uses social media to portray the best version of themselves, brands today are hiring experts to get them at the top of their social media game.

As a Social Media Marketing Specialist, you have to maintain positive engagement and quality content (paid or organic) across all social media platforms.

Social Media Marketing Specialist Salary

• An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of ₹3,50,000 in India.
• A Social Media Marketing Specialist with less than 4 years of experience can earn an average of 4.1 LPA.
• And those with 5-9 years of experience can expect an average of 9.1 Lakhs per annum based in India.

(Source: Ambitionbox)

Social Media Marketing Specialist’s Key Responsibilities

• Design and implement social media marketing campaigns
• Monitor activities on all social media accounts
• Develop engaging and creative content to promote the brand’s message
• Audit social media advertising costs and returns
• Explore potential social media sites to capitalize on

You can also take a look at this video on social media marketing salary to get a better understanding of what should be your average salary if you take up this job.

If social media marketing intrigues you, sign up for this Online Social Media Marketing Course and learn how to run organic and paid social media adverts!

5. Search Engine Marketing Specialist

Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. If numbers don’t intimidate you and have great analytical skills, search engine marketing could be right up your alley.

For this role, one also needs to be well-versed in some technical skills required to get the job done, such as basic code, website design principles, and an understanding of search engine algorithms.

PPC and SEM are digital marketing skills that usually get used interchangeably, however, PPC refers to online advertising, but SEM isn’t just limited to advertising, it is in fact, a blanket term used for any kind of activity intended to improve website search results through the search engine.

Search Engine Marketing Specialist Salary

• An entry-level digital marketing salary for a Search Engine Marketing Specialist with less than 1 year of experience is an average of ₹3.3 LPA per annum in India.
• A Search Engine Marketing Specialist with less than 4 years of experience earns an average of ₹5.7 Lakhs based in India.
• Further, a Search Engine Marketing Specialist with over 5-9 years of experience earns an average of ₹12.8 LPA in India.

To refine your expertise, explore various online digital marketing courses with placement that offer in-depth knowledge and keep up with the latest industry trends.

(Source: Ambitionbox)

Search Engine Marketing Specialist’s Key Responsibilities

• A better understanding of Google Ads (Here’s an Online Google Ads Course if you want to strengthen your understanding of Google Ads)
• Create search engine campaigns to achieve maximum ROI
• Measure, analyse, and report website analytics and campaign performance
• Manage campaign budget and determine monthly costs
• Optimise landing pages for paid search marketing campaigns

6. Data Analyst

A Data Analyst interprets data and turns it into information that offers ways to improve business, thus affecting business decisions. Data Analysts collect information from various sources and interpret patterns and trends

Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills. Analytics is what tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not.

• An average entry-level digital marketing salary for a Data Analyst is ₹3 lakhs in India,
• However, a data analyst with more than 2-3 years of experience can expect ₹4-5 lakhs per year in India.

(Source: Ambitionbox)

Data Analyst’s Responsibilities include:

• Collecting and interpreting data
• Analysing results
• Identifying patterns and trends in data sets
• Working alongside teams within the business or the management team to establish business needs

Take this Online Google Analytics Course to see how data analytics works and how it is beneficial for a company.

7. Paid Media Specialist

A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Meta, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.

As a Paid Media Specialist, you are expected to be quick in identifying which platforms would be best for reaching your audience and creative with their media buying skills to get the best optimisation of input for greater output.

Paid Media Specialist Salary

• An entry-level Paid Media specialist can expect a salary of ₹4.8 lakhs per annum, in the beginning, further your salary will increase as per your experiences and expertise.
• A paid media specialist with more than 2-3 years of experience can expect an average salary of ₹5-6 lakhs per annum in India.

(Source: Ambition Box)

A paid media specialist is not a PPC analyst or an SEO specialist, as paid media specialists focus on a wider array of digital media strategies.

However, PPC(Pay-per-click) and SEO (Search Engine Optimisation) are closely related to Paid media. These professions also provide a decent digital marketing salary. If you wish to find out more, read this blog about the highest-paying digital marketing skills.

Paid Media Specialist’s Responsibilities Include:

• Provide execution-based PPC recommendations
• Analyze and measure the effectiveness and ROI of all PPC activities
• Develop, implement, and optimise digital campaigns
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research

8. Digital Marketing Manager

Digital marketing managers strategises and implement a brand’s complete digital presence. They leverage every channel under digital marketing to promote a business’ product/services with the key goal of increasing their sales cost-effectively. A digital marketing manager should be competent in all works of the trade and updated with the newly emerging digital marketing trends in the market.

Digital Marketing Manager’s Salary

• The average salary of a Digital Marketing Manager (entry-level) is 3-6 LPA in India.
• Whereas, a Senior Digital marketing manager’s salary ranges between ₹10 LPA to 12 LPA, who has over 5-9 years of experience in India.

Source: (Ambitionbox)

Digital Marketing Manager’s Key Responsibilities

• Plan and monitor the brand’s digital presence
• Ability to do data-driven analysis
• Ability to analyse and run Email Marketing campaigns (Here’s an online email marketing course to learn everything you need to know about email marketing)
• Design and manage paid and organic online campaigns on all platforms
• Measure and report the performance of all digital marketing efforts using a Web analytics tool
• Update ongoing strategies according to recent trends in the digital space
• Sustain partnerships with agencies and other vendor partners

To become a digital marketing manager, you need at least 5 years of work experience. However, you can accelerate this growth by doing an MBA in Digital Marketing.

9. Marketing Automation Specialist

A Marketing Automation Specialist is responsible for managing the marketing automation platform and fully increasing its capabilities.

They have to work closely with project managers, designers, developers, operational initiatives designers, developers, and project managers.

Marketing automation specialists are expected to develop marketing strategies and improve promotional campaigns to leverage the company’s customer base and overall revenue.

Marketing Automation Specialist Salary

• An average salary of an entry-level Marketing Automation Manager with one to two year of experience is ₹4.5 lakhs per year in India.
• A Marketing Automation Manager with more than 2-3 years of experience can expect an average salary of ₹ 7 lakhs per year.

(Source: Ambition Box)

Marketing Automation Specialist’s responsibilities include: 

• Build and implement marketing campaigns
• Refine analytics procedures
• Analyse prospect database
• Understand and evaluate campaign metrics
• Brainstorm and develop marketing strategies

10. Content & Marketing Manager

Content & Marketing Managers oversee and create a company’s overall content across all platforms. As the role suggests, content is a key part of this job. If you have a way with words, are creative in general, along with exceptional communication skills, you can thrive in this area of digital marketing.

Content & Marketing Manager Salary

• An entry-level digital marketing salary of a Content & Marketing Manager is expected to be an average of ₹8,00,000 in India.
• A Content & Marketing Manager with less than 4 years of experience earns an average of ₹8,90,000 in India.
• Whereas Content Marketing Managers with 5-9 years of experience can expect an average of ₹10 LPA – 12 LPA in India.

(Source: Ambition Box)

Content Marketing Manager’s Key Responsibilities

• Design and present content in an appealing way
• Research to define given subjects and topics
• Create content marketing strategies and plans
• Content creation
• Collect content for a website, portals, and internal use.

Digital Marketing Internship Salary

If you are starting out your career in Digital Marketing, keep in mind that your salary will vary depending on experience, skillset industry, organisation and location. On average, the monthly salary for a digital marketing intern ranges between 10,000 to 20,000 INR.

Some companies may also provide additional benefits like accommodation, transport, and incentives. It is important to note that internships are primarily meant to provide practical experience and learning opportunities, and salary may not be the primary focus.

Digital Marketing Freelance Salary

Digital marketing Freelance salaries in India can range from Rs. 20,000 to Rs. 1,50,000 per month, depending on the level of experience, skills, and projects a freelancer is working on. Some experienced freelancers charge hourly rates ranging from Rs. 500 to Rs. 5000 per hour.

It also depends on the type of digital marketing services provided, such as social media marketing, content marketing, search engine optimisation, search engine marketing, email marketing, and more. Overall, digital marketing freelancers in India can earn a good income if they have expertise in their respective fields and provide high-quality services to their clients.

Digital Marketing Salary Guide: 10-Year Plan

For the benefit of our readers, we’ve mapped out a 10-year plan on the basis of years of experience. Here’s what you can expect your digital marketing salary to look like in the coming years:

Explore this video to gain a better understanding of the average salary you could earn as a digital marketer. It provides insight into how much digital marketers typically make.

We hope after reading about the job roles and digital marketing salaries they offer, you would be able to decide which job suits you the best. Now, let us understand the key factors that influence your digital marketing salary.

Scope and Salary of a Digital Marketing Freelancer

The average range of a digital marketing freelancer’s salaries varies from 1 lakh to 7 lakh per anum with an annual average salary of 3.5 lakh per anum which largely depends on the amount of experience, skills, and the number of projects that a freelancer is working on.

The hourly rate ranges from Rs.500 – Rs.5000 per hour depending on the level of experience the freelancer has as well as the types of services it provides such as Social Media Marketing, Content Marketing, SEO, SEM, and much more.

So in simpler terms, a freelancer can make good money in digital marketing services provided they specialize in their respective fields and provide quality services to their clients.

Scope of Doing a Digital Marketing Internship

On average, the monthly salary of a digital marketer ranges between Rs.10000 to Rs. 20000 per month which largely depends on the organization, industry, and the location you work in.

Irrespective of the salary range, some companies may also offer to pay you higher salaries provided you have the skills and experience that they are looking for in an intern. In addition to salary, some companies may also provide you with additional benefits such as travel, accommodation, and various other incentives.

The main and sole purpose behind doing an internship is to learn and gain practical experience, where the salary and various other incentives are of the least concern.

Cities in India Offering the Highest Salary for India

Pursuing a career in digital marketing offers good pay, but this pay varies in various cities across India. Below mentioned are some of the cities that offer the highest-paying salaries. Note that the salary mentioned below is based on the current scenario and this salary may change in the future.

The starting salary of a digital marketer ranges from approx Rs. 7.5k per month to Rs.24558 per month.

1. Gurgaon, Haryana

Gurgaon, the Kingdom of Dreams is a financial and technology hub. The starting salary of a digital marketer varies from Rs. 2500 to Rs. 25861 per month.

2. Bengaluru, Karnataka

Bengaluru, the center of the high-tech industry provides a lot of scope for digital marketing professionals due to various factors such as Technology and Startup Ecosystem.

The starting salary of a digital marketer ranges from Rs. 9166 to Rs. 25258 per month.

3. Mumbai, Maharashtra

A career in the field of digital marketing is growing rapidly, especially in Mumbai a financial hub for job seekers. With hundreds of brands, production houses, and marketing agencies located in Mumbai, landing a job in your dream company will get easier provided you have the right experience and skills. The starting salary of digital marketer ranges up to Rs. 24,583.

You can check out these digital marketing courses in mumbai .

4. Ahmedabad, Gujarat

Ahmedabad is the largest city in the state of Gujarat and is known for its Sabarmati River which runs down through its center. The starting salary of a digital marketer ranges from Rs. 2500 to Rs. 22858 per month.

5. Noida, Uttar Pradesh

Noida is located in the northern state of Uttar Pradesh and is a shelter for migratory and native birds, with jackals and butterflies. The starting salary of a digital marketer ranges from Rs. 20833 to Rs.22798.

6. Hyderabad Telangana

Hyderabad, being a major center for the technology industry is the capital of Telangana State. The digital marketing industry offers ample opportunities for career growth with salaries starting from Rs. 10000 to Rs. 21876 per month.

7. Delhi

Delhi the capital of India, is a metropolitan region that offers amazing opportunities for digital marketers to make a career in. The starting salary of a digital marketer ranges from Rs. 1666 to Rs. 21647 per month.

Also, check out these digital marketing courses in delhi as well

8. Chennai, Tamil Nadu

Chennai, home to Fort St. George is the capital of Tamil Nadu. You as a digital marketer can earn 12.4% more than the national average salary.

The starting salary of a digital marketer ranges from Rs. 18333 to Rs. 21399 per month.

9. Pune, Maharashtra

Pune is known for being an IT hub in India.

The starting salary of a digital marketer can range up to Rs. 19,363 per month.

Check out these digital marketing courses in pune