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The digital marketing salary in India varies based on experience and specialisation. Entry-level professionals earn INR 3,00,000 to INR 6,00,000 annually, while experienced experts can make up to INR 12,00,000 or more. As India’s digital marketing industry continues to grow, the demand for skilled professionals is expected to increase, with average salaries projected to rise by 20% annually.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 15, 2025
A digital marketer with an experience of 4-5 years usually earns an average salary of Rs.6.4 lakh per year, whereas having an experience of 10-20 years earns an annual average salary of Rs. 12.8 Lakh per year.
The highest salary that a digital marketing manager can earn per year goes up to roughly 18.2 lakhs per year.
There are 40% of employees that lie between the age group of 31-36 years and 23% of employees fall within the age group of 36-41 years.
Qualifications may include both soft skills such as self-motivation, and time management, and hard skills such as Search Engine Marketing(SEM), User Experience (UX), website development, and many other factors such as email, video, social media marketing, and much more.
The average salary digital marketers earn ranges from ₹3,00,000 to ₹12,00,000 per annum. As stated earlier, your digital marketing salary depends on your skill set, experience, and organization size. Digital marketing salary for freshers per month is approximately ₹21,585 in India.
Digital Media Managers, Pay-Per-Click Managers, SEO Specialists, Visual Designers, E-commerce Specialists, and more are some of the highest-paying digital marketing jobs.
A typical digital marketing freelancer can rake up to ₹5,17,203 in India. A digital marketing freelancer’s salary can vary depending on the project size, client portfolio, work experience, and skill set. As a freelancer, the amount you make will directly depend on how many hours you’re willing to put in a day.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).