Digital Marketing Internships in India: What to Know

Basics of a Digital Marketing Internship

An internship is defined as a training period that someone has to undertake in a particular organization. 

Hence, a digital marketing internship is a training period for someone who is interested in working in the digital marketing department of an organization. 

Who should opt for Digital Marketing Internships?

If you are an undergraduate and want exposure to the marketing world, then a digital marketing internship is perfect for you. You will learn straight from the horse’s mouth and be aware of the practical working of the industry. 

Secondly, someone who is a graduate in marketing can also take up a digital marketing internship. 

At IIDE’s Virtual Internship Program, we have homemakers and entrepreneurs also taking up the internship to learn a new skill. 

What are the benefits of Digital Marketing Internships?

If you apply for an internship in digital marketing, here’s what you will benefit from. 

• The first step towards making a digital marketing career
• A good practical skill that can help you build an effective resume 
• Opportunity to become a full-time digital marketer once the internship ends 
• Direct access to industry and how it works 
• If paid, can help you make some money while in college 
• Boosts your confidence and presentation skills 
• A better understanding of how a workplace operates 
• Expands your network 

What is the ideal duration & stipend of a Digital Marketing Internship?

A digital marketing internship can be 0-6 months depending upon your company, department, and remuneration. 

The average salary of a digital marketing intern is about INR 5,000 to INR 10,000 per month. An intern is expected to have 0-6 months of work experience and the stipend depends upon the knowledge and amount of experience.

If you have 1 year or more of work experience, it is suggested that you look for digital marketing jobs for freshers. To find out more on salaries to give you a fair idea of industry rates, we recommend that you read this Guide on Digital Marketing Salaries in India.

Now that you know the basics of a digital marketing internship, let’s now understand how to get a digital marketing internship. 

How to Bag Digital Marketing Internships?

To bag digital marketing internships, here are some easy steps you can follow. But before we begin, here’s an opportunity for all our readers. 

Being in the digital marketing space for more than 5 years now, IIDE decided to take an initiative to support and train budding digital marketing enthusiasts with our one-of-a-kind Global Virtual Digital Marketing Internship Program. 

This program is a one-month-long internship where the selected candidates are trained with our top experts in different digital marketing facets and given corporate exposure. The best part? Anyone from any corner of the globe can be a part of this program. 

IIDE has completed 16 editions of the Virtual Internship Program already and has worked with interns from all over the world. So if this opportunity excites you, join us now. 

Moving on, here’s how you can bag digital marketing internships. 

1. Understand Your Objective

Ask yourself as to why you’re applying for the internship? How would it help you in your future endeavors? What is it that you’re hoping to learn through the internship? This will help you draft your resume. 

2. Draft a Resume

Drafting a good digital marketing resume is the first step. As this is the first contact that the hiring team has with you, it needs to be to-the-point, impactful and impressive. We recommend you read – How to Draft a Stellar Digital Marketing resume.

If you are in an unrelated field, we recommend having a short course on your resume. Check out IIDE’s online digital marketing course.

3. Cover Letter

A good, concise cover letter is as important as your resume. It can make or break your chances of getting your dream internship. Many hiring managers prefer reading the cover letter before even opening the resume and judge the candidate on their cover letter. Make it crisp – write about yourself, educational qualities, highlight what you wish to learn and what you have to offer.

4. Apply

Once your Email cover letter and resume are ready, hit apply! There are many portals such as Internshala and Monster that can assist you with the same. Even if a company does not have any openings send out Emails, you never know – you might just land an internship!

5. Prepare for the Interview

Preparing for the interview is extremely important as you want to show your zeal and enthusiasm. Even for internship applications, hiring managers need interns to have basic knowledge and skills. Hence, it is important to have knowledge about the area of digital marketing you are interested in as well as overall.  

Bonus Read: Digital Marketing Resume Tips You Need