You probably must have heard of artificial intelligence and digital marketing as standalone concepts but the idea of artificial intelligence in digital marketing is something exciting and intriguing. And this blog is going to be an interesting read, so let’s get started.
What exactly is Artificial Intelligence?
Artificial intelligence is a type of simulation of human intelligence in machines. These machines mimic the cognitive patterns of the human brain. In simple terms, these machines can think, respond and perform various tasks just like a human based on the information fed into the machine.
These smart algorithms make various decisions based on the available data.
AI today is changing the face of digital marketing. Many brands such as Amazon, Shopify, etc. use AI today to understand consumer behaviour and make data-based decisions not only quickly but also accurately. The advancement in AI after the launch of ChatGPT and Google’s Search Generative Experience (SGE) is sky-rocketing.
Read on to understand more about the potential and skill requirements of artificial intelligence in digital marketing.
