AI in Digital Marketing: How It’s Shaping the Future in 2025

You probably must have heard of artificial intelligence and digital marketing as standalone concepts but the idea of artificial intelligence in digital marketing is something exciting and intriguing. And this blog is going to be an interesting read, so let’s get started. 

What exactly is Artificial Intelligence?

Artificial intelligence is a type of simulation of human intelligence in machines. These machines mimic the cognitive patterns of the human brain. In simple terms, these machines can think, respond and perform various tasks just like a human based on the information fed into the machine. 

These smart algorithms make various decisions based on the available data. 

AI today is changing the face of digital marketing. Many brands such as Amazon, Shopify, etc. use AI today to understand consumer behaviour and make data-based decisions not only quickly but also accurately. The advancement in AI after the launch of ChatGPT and Google’s Search Generative Experience (SGE) is sky-rocketing. 

Read on to understand more about the potential and skill requirements of artificial intelligence in digital marketing.

Kartik Mittal

Digital Marketing Trainer

Updated on: Oct 11, 2024

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Kartik Mittal

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Digital Marketing Trainer

Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.

Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe. 

Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.