The Role of AI in Content Creation

The role of AI in content creation is revolutionising digital marketing by boosting productivity, ensuring consistency, and enabling personalisation. While AI-generated content offers efficiency and scalability, it faces challenges like creativity and quality control. As AI evolves, its integration into content marketing will continue shaping future trends and strategies.

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Karan Shah

Founder and CEO at IIDE

Updated on: Nov 11, 2024

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Karan Shah

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Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.