Extensive SWOT Analysis of Estée Lauder – An American Cosmetics Brand

Previously, we had conducted a detailed SWOT analysis of one of the top beauty companies in the world which is Revlon. Now we move on to the SWOT analysis of Estée Lauder which is another extremely successful company in this sector. 

Estée Lauder is one of the global leaders in the beauty market, delighting customers with transformative beauty products and experiences about their individual beauty. Estée Lauder has been a well-known brand since 1946. Its 25+ products are sold in approximately 150 countries and territories. 

Estée Lauder’s digital marketing has always been strong and it has played an important role in getting their brand the recognition and success it has achieved over the years. It is extremely important to have digital skills and be up to date about them so that they can be applied at the right time to provide you success. To get such skills and knowledge on digital marketing take IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Through this blog, we will provide you with the elaborate SWOT Analysis of Estée Lauder but before we do that let’s first take a look at the company and understand its history, products and competitors better. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 12, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.