Detailed SWOT Analysis of AU Bank – A Small Finance Bank In India

In our last blog, we discussed the SWOT Analysis of Bajaj Finserv, one of the flourishing NBFC in India. In this blog, we will dive into an in-depth SWOT analysis of AU Bank – A Small Finance Bank in India.

AU is a scheduled commercial bank that serves financial services to inferior and middle-income people and micro and small businesses that have limited or no access to standard banking and finance channels. The bank is ranked at 257th among the Fortune India 500 Companies, enabling a convenient banking experience with many industry-first initiatives.

AU Bank is now developing into a digitally-led bank with a pan India presence. The scope for digitally focused fields such as digital marketing is on the rise. If you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.

Before we dive into the SWOT analysis of AU Bank, let us first check out its history.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 8, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.