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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Comprehensive SWOT Analysis of UOB – A Singaporean Multinational Bank
Formerly we discussed the SWOT analysis of U.S. Bank, let us now throw some light on the SWOT analysis of UOB – One of the top-rated banks in the world. UOB – United Overseas Bank Limited is a leading Singaporean situated multinational banking corporation. The bank has most of its branches in Southeast Asian countries. UOB is limited to Asian markets but what’s great to know is that the bank clearly understands those markets, their corporate culture and business mindsets, which is not easy to match by others.Another factor that has helped UOB become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to know how UOB was able to achieve such success in the banking industry? We shall study the SWOT analysis of UOB and discover the solution in this blog. But first, let’s study more about UOB as a firm, its foundation, products, financial situation, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive SWOT Analysis of Universal Pictures – An American Film Production & Distribution Company
In our previous article, we had done an in-depth SWOT Analysis of the market leader of Malaysian Cellular Networks, Digi. In this article, we will see the SWOT analysis of Universal Pictures.Universal Pictures, a part of the Comcast Corporation family, is the place where the most amazing movies and films are created and people all around the world go to the cinema to watch the creative films produced under Universal Pictures production house of the most talented people and their award-winning performances. The company is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will learn about the SWOT analysis of Universal Pictures, but before that let’s know about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Elaborated SWOT Analysis of UnitedHealthcare – A Multinational Healthcare & Insurance Company Based in America
In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of UnitedHealthcare. UnitedHealthcare is the largest healthcare company in the world by revenue and 80% of its revenue is generated through its premiums. The parent company behind the success of UnitedHealthcare is UnitedHealthcare Group. In 1998 they launched six independent business segments, one of which was the UnitedHealthcare of today.  Another aspect that made UnitedHealthcare the giant it is now is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. But, before we begin with the SWOT Analysis of UnitedHealthcare, let us learn more about UnitedHealthcare the company, founding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Explaining The SWOT Analysis of Union Bank of India – One Of The Well Known Public Sector Banks Of The Country
The last time we saw the marketing strategies of Union Bank of India which also included a little overview of the SWOT but this time we will explain the SWOT Analysis of Union Bank of India in an elaborate manner.Union Bank of India is one of the well known public sector banks of the country. Being one of the oldest banks in India with more than a century of experience, the bank has its branches spread across the nation providing reliable services to millions of customers. It is also popularly known as “Union Bank”.The marketing strategy of the Union Bank of India includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Before we dive into the SWOT Analysis of Union Bank of India, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive SWOT Analysis of Under Armour – A USA Based Sports Equipment Company
Previously we did the exclusive SWOT analysis of an American-inspired global brand that is all about fashionable fitness, Reebok, this time we will look at the SWOT analysis of Under Armour. Under Armour is the inventor of performance costume – sportswear engineered to keep athletes & players cool, dry and light throughout a game, practice or workout. Starting from producing a moisture-wicking t-shirt company to becoming a global brand, Under Armour has its sports product line which extensively includes hats, pants, shoes, gloves, bags, facemasks and the like.Under Armour is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we begin with the SWOT analysis of Under Armour, here’s a deep dive into the company’s history, founding, products, financial status, competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive SWOT Analysis of Ujjivan Financial Services – A Financial Services Providing Company
We previously discussed the SWOT Analysis of BNP Paribas, one of the world’s largest banks committed to a sustainable economy. This time, we’ll go through the SWOT analysis of Ujjivan Financial Services in extensive detail. The goal is to provide you with information about Ujjivan Financial Services’ entry into the banking business through the Ujjivan Small Finance Bank, which offers a variety of financial services to the economically active poor in urban areas who were not adequately served by financial institutions. Marketing efforts are one of the variables that contribute to the organisation’s growth. Marketing is evolving as the world moves online, and if you are interested in learning digital marketing, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE. In this article, we’ll look at Ujjivan Financial Bank’s strengths, weaknesses, opportunities, and threats. Before we get started, let’s get to know the company, its history, products, services, and financial success.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed SWOT Analysis of UCO Bank – One Of The Nationalized Banks In India Based In Kolkata
The last time we saw the SWOT analysis of Indian Overseas Bank. But this time we will explain the SWOT Analysis of UCO Bank elaborately.United Commercial Bank is one of the well known public sector banks of the country. Being one of the oldest banks in India with more than a century of experience, the bank has its branches spread across the nation providing reliable services to millions of customers. It is also popularly known as “UCO Bank”. UCO Bank has been a corporate and commercial bank of the Government of India since 1943. The marketing strategy of the UCO Bank includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Before we dive into the SWOT Analysis of UCO Bank, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Elaborative SWOT Analysis of UBS – A Swiss Multinational Bank
Previously, we evaluated one of the leading global financial institutions, Wells Fargo. This time we will look at the SWOT analysis of UBS.UBS, the Union Bank of Switzerland is a multinational diversified financial services company headquartered in Zurich and Basel. UBS swept 25 awards at Asia Money Awards and was awarded “Best Investment Bank” and “Best M&A Bank” at the Global Finance World’s Best Investment Banks 2017.UBS, unlike other companies, focuses its digital marketing on ads that are entirely focused on answering some tough questions in life. The Facebook page of UBS focuses on answering all the questions asked by all the clients and potential customers. If you are questioning yourself about what to implement in your marketing strategy and wondering where to take your first step from, here’s a chance to attend the IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.Before we perform a detailed SWOT analysis of UBS for you in this blog, let’s first have a brief understanding of UBS.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive SWOT Analysis of TVS Motor Company with Company Overview and History
Lastly, we saw the Marketing Strategies of Tesla, today we will look at the SWOT analysis of TVS motor company. TVS Motor Company is an Indian multinational automobile company specializing in the production of motorcycles, scooters and three-wheelers, headquartered in Chennai, India. It is one of the biggest names in the automobile industry in India.  The major element which has contributed to the success of the company is its smart marketing tactics. Marketing is essential for the growth of any business, to know more about marketing and its digital aspect, check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE. In this blog, we’ll go through the TVS Motor Company’s strengths, weaknesses, opportunities, and threats in-depth, but first, let’s learn a little about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth SWOT Analysis of TSMC – A Taiwanese Multinational Semiconductor Manufacturer
Last time we did a SWOT analysis of Adobe, an American multinational computer software company. Today, we will do an extensive SWOT Analysis of TSMC to identify the company’s performance. Taiwan semiconductor manufacturing company is one of the world’s top semiconductor manufacturers. Its business model exclusively focuses on manufacturing clients’ semiconductor needs. Thus, the key to TSMC’s success has always been to focus on its client’s success. TSMC has a good marketing strategy that focuses on the diversification of its products. Recently, due to Covid-19 world is going online and marketing is also changing. Digital marketing is the new form of marketing and if you are interested in learning new skills of marketing then check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE-Indian Institute of Education, Karan Shah. In today’s blog, we are going to do an extensive SWOT Analysis of TSMC and find out the company’s overall performance. Before we begin our analysis let’s have a look at its founding, products, financial status and competitors. About TSMC TSMC was established in the year 1987 with its headquarters in Hsinchu Science Park, Taiwan. TSMC pioneered its business model by exclusively focussing on manufacturing semiconductors for its clients like AMD, Apple, ARM, Broadcom, Marvell, MediaTek, and TSMC. Its foundry business model has made it rise globally and it is since its inception that TSMC is one of the world’s leading semiconductor foundries. TSMC makes semiconductors that are used in a variety of end markets such as mobile devices, high-performance computing, automotive electronics, and the internet of things. This in turn enables TSMC to maintain a higher level of profitability and get healthy returns for future investment. In May 2020, TSMC set forth to build and operate a semiconductor fab in the United States to support the customers and partners as well as to attract global talent. TSMC has its offices located in North America, Europe, Japan, China, and South Korea. And the company is also listed on Taiwan Stock Exchange. Quick Stats on TSMC Founder Morris Chang Year Founded 1987 Origin Taiwan No. of Employees 56,500+ Company Type Public Market Cap $564.16 Billion (2022) Annual Revenue NT$1.33 Trillion (2020) Net Income/ Profit NT$517.89 Billion (2020) What’s new with TSMC? Here’s what was buzzing around TSMC recently: 3nm mass production: TSMC began mass production of 3nm chips in 2022, and it is expected to ramp up production in 2023. 3nm chips are the most advanced chips currently available, and they are expected to be used in a variety of products, including smartphones, laptops, and servers. 2nm development: TSMC is developing 2nm chips, which are expected to be even more powerful and efficient than 3nm chips. TSMC is expected to begin mass production of 2nm chips in 2025. New Arizona fab: TSMC is building a new fab in Arizona, which is expected to begin production in 2023. The new fab will produce 5nm and 3nm chips. New Japan fab: TSMC is also building a new fab in Japan, which is expected to begin production in 2023. The new fab will produce 2nm and 1nm chips. New R&D centers: TSMC is opening new R&D centers in Taiwan, the United States, and Europe. The new R&D centers will focus on developing new chip technologies. New partnerships: TSMC is partnering with a number of companies, including Intel, AMD, and Nvidia, to develop new chip technologies and products. New AI investments: TSMC is investing heavily in artificial intelligence (AI). The company is using AI to improve its chip design and manufacturing processes. New sustainability initiatives: TSMC is committed to sustainability, and it has launched a number of new initiatives to reduce its environmental impact. New employee training programs: TSMC is investing in new employee training programs to develop the skills of its workforce. New customer support programs: TSMC is launching new customer support programs to provide better support to its customers. New social responsibility programs: TSMC is supporting a number of social responsibility programs, including programs to support education and healthcare in developing countries. Let’s now understand the target audience of TSMC better with the help of a buyer persona.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth SWOT Analysis of Trident Group – The Largest Integrated Home Textile Manufacturer Group
Previously we looked at the elaborated SWOT analysis of Kesoram Industries, One Of The Pioneer Companies In India. Now, let us hop over and look at the elaborated SWOT Analysis of Trident Group.Trident Group is one of the companies that is achieving global values in home textile manufacturing, by successfully diversifying into paper, chemicals, energy and more. Trident Group was founded in 1985. They are identified as a leader in the textile industry just because of their new working methodology and fresh approach to using technology and delivery systems.Another aspect that has made Trident Group a giant today is marketing. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Trident Group has succeeded in the construction industry? In this blog, you will learn about the SWOT analysis of Trident Group. Before we get started, learn more about the Trident Group company, how it was established, its products, financial position, and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Elaborated SWOT Analysis of Treebo Hotels – An India-Based Hospitality Start-Up
Lastly, we saw the in-depth analysis of the business model of Treebo Hotels, this time we will look at the elaborated SWOT analysis of Treebo Hotels.Treebo is an India-based hospitality company that possesses and handles a series of hotels that delivers food and accommodation services throughout India. Treebo Hotels is an Indian budget hotel chain that operates franchising. As of January 2021, Treebo Hotels has over 600 hotels in 113+ cities in India.In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we’ll go through Treebo Hotels’ strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Treebo Hotels, first, let’s learn a little about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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