Elaborated SWOT Analysis of Standard Chartered Bank

Updated on: Sep 9, 2021
SWOT Analysis of Standard Chartered bank - feature image |IIDE

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Standard chartered bank is one of the leading companies in the banking sector. It has grown tremendously in its field by finding opportunities. Thus this makes us curious to know about its SWOT analysis.

This blog will contain a detailed SWOT analysis of Standard Chartered bank and see what were its strengths, weaknesses, opportunities and threats.

Before we start with its SWOT analysis let us know about Standard Chartered Bank as a company.

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About Standard Chartered Bank
brand logo of Standard Chartered bank-SWOT Analysis of Standard Chartered bank | IIDE

Standard Chartered Bank is one of the oldest banks in the history of international banks. The name“standard” came from the two original banks from which it was founded- “Chartered Bank” of India, Australia, China, and “ Standard Bank” of British South Africa.

Standard chartered bank is a British financial service and multinational banking company. Its headquarter is located in London. 

It has 1200 branches and 87000 employees across the globe. It has 1200 outlets and branches across over 70 countries.

It is listed on the London stock exchange and is a constituent of the FTSE 100 index.

It is the main sponsor of Liverpool football club.

Liverpool club- SWOT Analysis of Standard Chartered bank | IIDE

Source- here

Every company has its strengths and weaknesses as well as its opportunities and threats. Knowing it and strategizing its plans is the base of any company.

Now that we have known about standard chartered Bank as a company, let us now look at its SWOT analysis.


SWOT Analysis Of Standard Chartered Bank

SWOT analysis of Standard Chartered Bank analysis its strengths, weaknesses, opportunities, and threats.

It deals with two factors that are internal and external. Strength and weaknesses are the internal factors and on the other hand opportunities and threats are the external factors of the bank.

SWOT analysis is a very important framework that enables Standard Charted Bank to benchmark its business and compare its performance with its competitors. 

Strengths are the pillars of any company. Let us now see the Strengths of Standard Chartered Bank.



  • Standard Chartered is one of the oldest and largest banks globally which makes it a trustworthy and valuable group. it is one of the largest trade finance banks in the world and is ranked  #83 in Forbes’s top multinational performer.
  • Strong brand presents, high-quality services, and sound financial capability have helped standard chartered create a reputable brand image.
  • The standard chartered bank’s philosophy is based on the following three value behaviours which are “never settle”, “ do the right things’ ‘ and “better together”.

Assets of the bank :

It has a total asset of $789 billion at the end of the final year 2020 and this shows that Standard chartered bank is a financially stable bank. 

SWOT Analysis of Standard Chartered bank | IIDE

Source- here

Finding opportunities in the underdeveloped countries :

The bank has worked rapidly in developing and underdeveloped countries like India and African and middle eastern local markets to find opportunities for growth and help businesses achieve their financial products.

Use of emerging markets: 

The bank generates 80% of its profit from emerging markets. It provides special financial services and products by understanding the demand in the market.

Now let us see the weaknesses of Standard Chartered bank.


2. Weaknesses of Standard Chartered Bank

Highly dependent on the south-east Asian economies especially China for most of their profits.

Low Productivity:

In the developed economies there are weak demands, increased taxes, lack of reforms, oil price boom etc

Higher Fees

Standard Chartered Bank has more and higher fees as compared to its competitors, such as minimum balance fee, ledge fee, etc. As a result, it is losing its customers.

Marketing share

It has less market share as compared to other multinational banks.

This is because Standard Chartered Bank’s marketing strategy is not aggressive. They always follow defensive and conservative strategies. This may be considered a weakness. 

It sometimes faces problems with a market share on ATMs. The customer often complains that the ATMs are less than other banks.

More Employees are required:

As this is the largest commercial bank in the country, more employees have to be employed to serve the customer properly.

Standard chartered is like the other multinational enterprises that are facing the situation of shortage of skilled people in the emerging market.

Now let us see the opportunities for Standard Chartered Bank.


3. Opportunities Of Standard chartered bank

  • Global expansion in countries across the world.
  • Mergers and Acquisitions of smaller institutions.

Increase in trade and business relations:

Increasing trade and business relations and a large number of expatriate populations offer a great opportunity to expand on foreign soil.

New Customers from online platforms:

In the last decade, Companies have invested a huge amount of money into online platforms.

Standard chartered bank should invest in improving their online presence and give more facilities online. This will help the company to gain more customers.

Low inflation rate:

Due to the low inflation rate, more stability is brought to the market which enables credit at a lower interest rate for standard chartered Bank customers.

Customer behaviour:

New customer behaviour means new trends in the market which provides an opportunity to create new revenue streams and innovate product rates.

Having threats is common in business, knowing what threats will come and being ready is a crucial task.

Lastly, we will see the threats for the standard chartered bank.


4. Threats To Standard Chartered Bank


There is a highly competitive environment in the banking sector. Banks are bringing new facilities and services regularly based on the regularly changing customer behavior.

Government Policies on the baking sector:

Every country has different government policies on the banking sector which may lead to financial loss to the bank.

Liability laws:

Liability laws differ from country to country which may affect the Standard Chartered Bank to expose themselves to various liability claims given change in policies in those markets.

Supply of innovation:

A regular supply of Innovative products is less compared to the other banking companies in the market.

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Levi’s today is one of the world’s largest apparel companies and it is the market leader in the jeans section specifically. Consumers spend a little extra for the brand because of the good quality products, they get a perception of a premium brand at affordable prices. Levi’s stores are also an attractive part as they are so well designed that they attract customers and give them an aura of superiority. The company is doing well overall, they just need to focus on brand innovation and should try to enter new market segments with new products.

Thank you for reading this case study on Levi’s.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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