Comprehensive SWOT Analysis of Sunac – A Major Property Developer In China

In our earlier blog, we did an elaborative study on the SWOT analysis of the largest construction company in the world, CSCEC. This time we will go through the SWOT analysis of Sunac, China’s major real estate company in extensive detail.

Sunac China Holdings Limited or Sunac is one of China’s leading property developers, headquartered in Tianjin, China. The company is committed to providing Chinese families with complete solutions to a better life by incorporating high-end residential, cultural, commercial, and tourism-centric, high-quality real estate services.

Another reason why Sunac is enormous in China is its marketing strategy. With technological advancements, the world is moving online and marketing tactics are continuously evolving. If you are interested in learning the latest marketing strategies and want to stay up to date with the trends then do not forget to check out our Free masterclass on Digital Marketing conducted by Karan Shah, CEO and Founder, of IIDE.

In this blog, we will cover the strengths, weaknesses, opportunities, and threats surrounding Sunac. But before we begin, let us start by learning about the company, its history, financial success, and the services provided by the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]