
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Simplified SWOT Analysis Of Milani Cosmetics
Here, we will look at the SWOT analysis of Milani Cosmetics.
In the dazzling kaleidoscope of the beauty world, Milani Cosmetics stands out not just as a budget-friendly haven, but as a vibrant champion of color and inclusivity. From its humble beginnings in 1933 to its reign as a drugstore darling, Milani has empowered generations of women with high-quality products and an enduring motto: “Color Your World.”
In an era where the world is rapidly transitioning online, Milani Cosmetics has adeptly adapted to the changing landscape of marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
If you’re as curious as we are about Milani Cosmetic’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Milani Cosmetics, but before that let us look at the company.
Aditya Shastri
Sep 1, 2025

Simplified SWOT Analysis of Finance House
Here, we will look at the SWOT analysis of Finance House.
Finance house is a pillar of Financial innovation in the UAE. It is known for its emphasis on innovation. Nestled in the heart of the United Arab Emirates, Finance House has carved a unique path in the region’s financial landscape.
Established in 1998, this Sharia-compliant financial institution prioritizes ethical and transparent practices, empowering individuals and businesses to achieve the financial aspirations. With a focus on personal finance, investments, and business solutions, Finance House bridges the gap between traditional Islamic values and modern financial instruments.
The competitive edge that Finance House holds is attained through its people, whose keen market acumen and professionalism provide us the apparatus to deliver the very best in customer care, all in a timely manner. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
If you’re as curious as we are about Finance House’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Finance House, but before that let us look at the company.
Aditya Shastri
Sep 1, 2025

Comprehensive SWOT Analysis of Sunsilk – One of World’s Largest FMCG Brand
In our previous blog, we did an End-to-End SWOT Analysis of one of the top 10 US Hair Care Brands, Pantene. Here we will be doing a Comprehensive SWOT Analysis of Sunsilk.
Sunsilk is one of the largest FMCG brands in the world. It is also one of the best shampoo brands in the world.
Sunsilk has gained such large success in the market. It has marketed its brand with some unique marketing strategies. As most people are on digital platforms it is essential for every business to take its business online. If you want to know what is digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us eager to know how Sunsilk gained such large success in the industry, here we have done a Comprehensive SWOT Analysis of Sunsilk. Before we start with its SWOT Analysis let us know about Sunsilk as a company, its products, competitors, and its financials.
Aditya Shastri
Sep 1, 2025

Simplified SWOT Analysis Of Vodafone Idea
Here, we will look at the SWOT analysis of Vodafone Idea.
Vodafone Idea Limited, commonly known as Vi, stands as a telecommunications powerhouse in India with its headquarters strategically located in Mumbai and Gandhinagar. This pan-India GSM operator has etched its mark in the industry by delivering a comprehensive range of services, including 2G, 3G, 4G, 4G+, VoLTE, and VoWiFi.
Boasting a robust subscriber base of 269.03 million as of 2018, Vi proudly holds the title of the third-largest mobile telecommunications network in India and an impressive 10th position globally.
In an era where the world is rapidly transitioning online, Vi has adeptly adapted to the changing landscape of marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
If you’re as curious as we are about Vodafone Idea’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Vodafone Idea, but before that let us look at the company.
Aditya Shastri
Sep 1, 2025

SWOT Analysis of Cognizant: Top Consulting Firm North America
In our previous blog, we did a dynamic SWOT Analysis of one of the world’s major consulting firms, Accenture. Here we will be doing an Outright SWOT Analysis of Cognizant.
It is one of the Most Prestigious Consulting Firms across North America. It has ranked as one of the Top Employer companies in Linkedin as of 2021 in India.
It has been able to drive such large success in its industry. It can still improve its market share by marketing its products with the use of advanced digital marketing techniques. As we know that most people in the world are using online media, it becomes essential for every business to use digital marketing for its brand awareness and marketing its products. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Cognizant has been able to maintain a prominent position in the market. To understand that we have given an Outright SWOT Analysis of Cognizant. But before we start with its SWOT Analysis let us learn about Cognizant as a Company, its services, competitors, financials, and more.
Aditya Shastri
Aug 31, 2025

Simplified SWOT Analysis Of InfoEdge
Here, we will look at the SWOT analysis of InfoEdge.
Info Edge is a prominent Indian technology company founded in 1995 which specialises in online classifieds and related services. It operates leading platforms like Naukri.com for job listings, 99acres.com for real estate, Jeevansathi.com for matrimonial services and shiksha.com for educational information. As a key player in the digital space, Info Edge continues to shape India’s online marketplace.
Info Edge’s digital marketing tactics & strategies enhances its growth by expanding its online presence, attracting a wider audience to platforms like Naukri.com, Jeevansathi.com, shiksha.com and 99acres.com, ultimately driving user engagement and revenue growth.
Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
If you’re as curious as we are about InfoEdge’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the InfoEdge, but before that let us look at the company.
Aditya Shastri
Aug 31, 2025

Comprehensive SWOT Analysis of Kingfisher PLC – One Of The Largest Home Retail Company
In our previous blog, we did an extensive SWOT Analysis of America’s Leading Home Upscaling Retail, Home Depot. Here we will be doing a Stepwise SWOT Analysis of Kingfisher Plc.
It is one of the Top 10 Home Improvement & Hardware Retail companies. It was also the Leading home improvement retail company worldwide in 2020, by sales.
Kingfisher Plc has been able to gain such large success in the market with its unique marketing techniques. However, it can improve its adverting methods by implementing advanced digital marketing techniques in its business. As we can see around us that most people are using digital media, this is an advantage for businesses to find their target audience online and market them with ease using digital marketing. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us Anxious to know how Kingfisher Plc is successful in maintaining a prominent position in the market. To understand that we have given a Stepwise SWOT Analysis of Kingfisher Plc. But before we start with its SWOT Analysis let us learn about Kingfisher Plc as a Company, its Products, competitors, financials, and more.
Aditya Shastri
Aug 28, 2025

Saudi Aramco SWOT Analysis 2025: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
Saudi Aramco, the world's largest oil and gas company, remains a dominant force in the global energy sector in 2025. But as the world pivots toward renewable energy, how sustainable is Aramco’s market dominance? Entrepreneurs and business students must explore the challenges and opportunities that such industry giants face. Could Saudi Aramco’s future strategies reshape the global energy landscape? Dive into this SWOT analysis for key insights.
Aditya Shastri
Aug 28, 2025

In-Depth SWOT Analysis of Nikon – One of The Worlds Best Camera Brand
In our previous blog, we did a Detailed SWOT Analysis of Kodak. Here we will be doing an In-Depth SWOT Analysis of Nikon.
Nikon is one of the best semiconductor equipment suppliers in the world. It is also one of the best Camera brands in the worlds
Nikon has been able to gain such large success in its industry with its remarkable marketing strategies. However, it lacks in improving its marketing with time. As we know most people nowadays are using online platforms, thus it is essential for every business to grow digitally. This can be possible with the use of digital marketing. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Nikon has maintained a stable position in the market. To understand that we have given an In-Depth SWOT Analysis of Nikon. But before we start with its SWOT Analysis let us learn about Nikon as a Company, its products, competitors, financials, and more.
Aditya Shastri
Aug 26, 2025

In-Depth Ashok Leyland’s Advertising and Social Media Strategy: A Marketing Case Study
Whenever we think of commercial vehicles, there are very few brands that come to our mind. In today’s case study we would talk about one such automobile company, Ashok Leyland Limited.
On a global scale, it is the 4th largest bus-maker and 12th largest truck-maker. Amongst all the manufacturers of heavy vehicles in the world, completely different but with a similar category to each other, Ashok Leyland is one of its kind.
In this case study, we will examine the marketing mix of Ashok Leyland, its 4Ps of the marketing mix, its marketing strategies, and competitive analysis on its digital presence, along with few suggestions to work upon to maintain a unique edge over its other competitors in the market.
So let’s start by first knowing more about Ashok Leyland Limited as a company.
Aditya Shastri
Aug 26, 2025

9 Lessons You Can Learn From Nike’s Instagram Strategy
There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. It’s no wonder that all the major brands want in on the action and have begun focusing their marketing efforts on this platform. In fact, Nike’s determined efforts on the platform have garnered it nearly thrice the number of followers on Instagram than on Facebook.
Nike is clearly at the top of its game when it comes to marketing on Instagram. After all, it is the 16th most followed account on Instagram! Excluding celebrities and Instagram itself, it is the 2nd most followed a brand after National Geographic. Instagram is a vital part of their Social Media Strategy
Let’s take a look at some statistics:
@nike:
Followers: 73M
Posts: 900
Absolute Daily Growth: 851K
Growth rate: 1.2%
Analytics of the latest 20 posts:
Likes: 6.9M
Comments: 51K
Aditya Shastri
Aug 25, 2025

Full Case Study on the Marketing Strategy of ACC
ACC Cement’s marketing strategy focuses on innovative advertising, digital marketing, and strong customer engagement. This case study explores the marketing strategy of ACC Cement, covering their advertising campaigns, target audience, digital strategies, and recent news, providing a comprehensive view of their approach and effectiveness.
Aditya Shastri
Aug 25, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











