Latest Case Studies

Whenever we think of commercial vehicles, there are very few brands that come to our mind. In today’s case study we would talk about one such automobile company, Ashok Leyland Limited.   On a global scale, it is the 4th largest bus-maker and 12th largest truck-maker. Amongst all the manufacturers of heavy vehicles in the world, completely different but with a similar category to each other, Ashok Leyland is one of its kind. In this case study, we will examine the marketing mix of Ashok Leyland, its 4Ps of the marketing mix, its marketing strategies, and competitive analysis on its digital presence, along with few suggestions to work upon to maintain a unique edge over its other competitors in the market. So let’s start by first knowing more about Ashok Leyland Limited as a company.

There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. It’s no wonder that all the major brands want in on the action and have begun focusing their marketing efforts on this platform. In fact, Nike’s determined efforts on the platform have garnered it nearly thrice the number of followers on Instagram than on Facebook. Nike is clearly at the top of its game when it comes to marketing on Instagram. After all, it is the 16th most followed account on Instagram! Excluding celebrities and Instagram itself, it is the 2nd most followed a brand after National Geographic. Instagram is a vital part of their Social Media Strategy Let’s take a look at some statistics: @nike: Followers: 73M Posts: 900 Absolute Daily Growth: 851K Growth rate: 1.2% Analytics of the latest 20 posts: Likes: 6.9M Comments: 51K

ACC Cement’s marketing strategy focuses on innovative advertising, digital marketing, and strong customer engagement. This case study explores the marketing strategy of ACC Cement, covering their advertising campaigns, target audience, digital strategies, and recent news, providing a comprehensive view of their approach and effectiveness.

Ambuja Cement, known for its iconic Ambuja cement advertisement and ‘bhaiya ye deewar tutti kyu nahi tagline, employs an innovative cement marketing strategy to maintain market dominance. This case study explores the brand’s marketing tactics, recent statistics, digital strategies, and campaign analyses.

Back in the 1900’s Thai National Airlines was the only airline that could fly in the main routes of Bangkok – Chiang Mai with non-stop flights. But in 1993, Air Asia was established to finally connect Asia like no other airline company. Today it is one of the most reputed Asia-based airline companies. They have a vast network of operations around the world, flying domestically and internationally. Their 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia, and Thailand. In the AirAsia case study, we shall decode AirAsia’s marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. Before we get started, let’s get to know the company a little more. 

Palmonas marketing strategy combines SEO, influencer marketing, social media campaigns, and omnichannel retail presence to connect with urban millennials and drive brand visibility. It also focuses on educating consumers about the demi-fine jewellery category, positioning its products as affordable, tarnish-free, and versatile pieces for everyday elegance. Before diving into the marketing strategy of Palmonas, I’d like to inform you that the research and initial analysis for this piece were conducted by Ishika Punmiya and Diya Dhruva, who are current students in IIDE's Post-Graduation course (October 2024) If you found this case study on Palmonas marketing strategy, feel free to reach out to Ishika and Diya to send a quick note of appreciation for her fantastic research - they will appreciate the kudos!

Uber, formerly known as Uber Cab has become the face of the taxicab industry in over 60 countries. This company has achieved groundbreaking success with its unique marketing strategies.  In this case study, we will be discussing about the Company and 4Ps of the Marketing Mix of Uber.  Before getting into the main segment, let’s just have a quick overview of the company.

Repeat Gud’s marketing strategy leverages SEO, influencer marketing, and social media ads to build brand awareness and connect with health-conscious families. It focuses on educating consumers about clean-label, sugar-free, and preservative-free condiments, positioning its products as guilt-free indulgence. The brand utilises founder-led storytelling and influencer partnerships to create relatable, authentic content, while also exploring offline activations like sampling at parks to expand its reach. In this article, we’ll break down Repeat Gud’s marketing strategy, exploring the digital tools and creative campaigns the brand uses to connect with its audience and overcome its business challenges. Before diving into the marketing strategy of Repeat Gud, I’d like to inform you that the research and initial analysis for this piece were conducted by Nishi Veera. She is a current student in IIDE's Post-Graduation course (January 2024 Batch). If you found this case study on Repeat Gud's marketing strategy, feel free to reach out to Nishi  to send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

In our previous blog, we did an exclusive SWOT Analysis of a leading consumer goods company in India, Godrej. Here we will be doing an In-depth SWOT Analysis of Ariel. It is one of the best laundry detergent brands in India. It is also the Best Laundry Detergents in the UK. Ariel has grown exponentially in its industry. It still has to improve its digital presence in the market. As most people are using digital platforms it is important for a brand to have a good digital presence. Thus digital marketing is essential for every business in the market, which will help them create a pepper audience engagement. If you are keen in learn what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us captivated in knowing how Ariel is able to gain such wide success in its industry. To understand that we have given an in-depth SWOT Analysis of Ariel. But before we start with its SWOT Analysis let us learn about Ariel as a Company, its products, competitors, financials, and more.

Last time we did a thorough SWOT Analysis of the chinese mobile maker Xiaomi. This time we shall decode the SWOT analysis of Airtel, one of India’s big three telecom giants. Bharti Airtel is one of the top multinational telecommunication companies with more than 352 million users all over India. Airtel provides various services such as prepaid, postpaid, DTH, and broadband. Airtel also has an online payment feature named Airtel Payments Bank released in January 2017 for DTH recharges, NETC FASTag, Electricity, Landline Bill payment, and many more. The company is ver well known for it’s youthful and quirky marketing, connecting with it’s audience on the digital platforms they spend most of their time with. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. To better understand the company, we should study its SWOT analysis which will give us a clear idea about the present situation of the company. So, let us study the SWOT Analysis Of Airtel. But before we begin, let us start by learning more about the company, its services, finances, brand story and competitors.

In the last blog, we dealt with the SWOT Analysis of the world’s leading producer of energy-efficient and resource-saving technology, Siemens. In this blog, we will be doing an extensive SWOT Analysis of ABB. ABB is a world leader in power, automation, and microgrid technologies. It is also one of the top electrical equipment manufacturers in India. For the past 24 years, it has been in the Fortune 500 companies. Though it has gained such large success in the industry, still it lacks in its social media presence. Which is essential in this digital era. With the use of digital marketing, it can increase its brand awareness in the market. ABB should use these methods to improve its business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how ABB maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of ABB. But before we start with its SWOT Analysis let us learn about ABB as a Company, its products & services, competitors, financials, and more.

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