Latest Case Studies

You might have come across the name “Amway” and its “entrepreneurial business opportunities” and might have also wondered how it has become a mega-corporation and what it is all about? If so, then this piece is written for you.  It’s no secret that Amway is one of the world’s leading direct-selling companies with distributors in over 100 countries catering to more than 1000 different markets. This case study deep dives into knowing about the marketing strategy of Amway and its advertising strategy along with its business model and SWOT analysis So, let me start by providing you with some basic information about Amway and some of its history in the coming section.

Puma is a German multinational company that manufactures different kinds of shoe accessories. It has its headquarters in Herzogenaurach, Germany. Puma is the world’s third-largest sportswear producer. Previously in our blog, we had discussed the marketing strategy and SWOT Analysis of Puma. Today in this blog, we will be discussing the marketing mix of Puma by covering its 4Ps marketing mix strategies, digital marketing strategies, buyer personas, top competitors, etc. Before diving into the marketing mix of Puma let’s get to know about the company.

Lifebuoy, dictator of hygiene is famously known for its sanitized products. The company has introduced a huge portfolio of products for its customers that will suit their needs. The products are safe to use on all skin types because the company has maintained the production process ever since. This has aided the company’s ability to keep its customer base. In this case study, we will be discussing the marketing mix of Lifebuoy by analyzing its product, price, place, and promotion strategy of the company. Before diving into the main segment, let’s have a quick overview of Lifebuoy as a company.

Last time we elaborated on the SWOT analysis of the dental hygiene giant, Colgate. This time we set our eyes on decoding the SWOT analysis of Asian Paints, one of the most trusted and renowned brands of India. Asian Paints is a multinational paint company that is headquartered in Mumbai. It is engaged in the manufacturing, selling, and distribution of paints, as well as the provision of related services. A household name in India, the company’s reach is across 20 countries and is a market leader in terms of both innovation and sales. They are most known for their out of the box marketing which has captivated everyone’s interest for decades. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will decode the success of the company by conducting a SWOT analysis of Asian Paints. Yet before we do that, let us first learn a bit more about the company, its history, products, competitors and financial status!

In our previous blog, we have discussed the in-depth SWOT analysis of American Express – the banking and financial services providers. In this blog, we aim to cover the SWOT analysis of Visa. The objective is to gain insights into the services of banking and financial providers. Visa Inc. is one of the most dominant and recognized players among payment brands, all around the globe. It is known for providing transactions between consumers, banks, financial institutions, governments and businesses. Visa helps its consumers make fast, reliable and secure electronic payments all over the world. The reason why this financial institute grew so big and the strategy behind the growth is it’s implementing some of the most successful marketing techniques using digital platforms as most of the customers are online nowadays. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we go into the SWOT Analysis of Visa, let us know about Visa as a company.

In our previous report, we learnt in detail about the marketing strategy of Mercadona. In this article, we will elaborate on the marketing strategy of Purnia. The objective is to help you gain insights into Purina’s transition into becoming global a pet care company. Marketing is an essential part of a business that may make or break it. Marketing has migrated to the digital area along with users from all over the world. Check out Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing. In this article, we’ll go over the marketing strategy of Purina in detail. Let’s start by studying the company’s history and target market before we dive in deep.

Maruti Suzuki's advertising approach is an impressive mix of mass marketing, celebrity marketing, and digital marketing to ensure it stays top-of-mind to the consumer. The brand's unique strength is based on storytelling; Maruti Suzuki uses TV and digital to promote trust, generate an emotional response, and foster a memorable experience with the brand.  Campaigns incorporate important brand values related to reliability, affordability, and fuel efficiency while engaging the consumer in a manner that is personal and relatable. By integrating mass reach and consumer-focused messaging, this marketing mix allows the brand to stay relevant, aspirational, and ahead of its competitors in a decade-long competitive automotive landscape in India. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Lionel Dsouza, a current student in IIDE’s Post Graduation in Digital Marketing course (March 2025 Batch). If you found this helpful, feel free to reach out to Lionel Dsouza to send a quick note of appreciation for their fantastic research - they’ll appreciate the kudos!

Maybelline LLC, often known as Maybelline New York, is a cosmetics company established in the United States that is a subsidiary of the French cosmetics conglomerate Loreal. Maybelline has been in business for over a century, with roots dating back to 1912. The line includes eye, face, and lip cosmetics, as well as accessories such as eye brushes, makeup tools, and removers. The SWOT analysis of Maybelline will be discussed in this case study. You can also check our other blogs to know more about other company’s SWOT Analysis of Maybelline, marketing strategy, marketing mix, etc. Let’s get started by learning a little more about the company.

Earlier we evaluated the SWOT Analysis of Deloitte, one of the global market leaders for consulting services. In this article, we will delve into the SWOT analysis of EY – the Ernst & Young company. EY is one of the top leading consulting firms which have been providing services since 1989. It comes under Big Four Consulting Firms along with Deloitte, PwC and KPMG. Driven by the motive of “Building a better working world”, they have always believed in creating long term values for their clients, people and society.  Due to their intensive marketing endeavours, EY continues to rule in the consulting services area. With such a dynamic environment, it is a must for all businesses to focus on their marketing strategies and cope with the latest trends to succeed over their competitors. If you want to stay updated with the latest trends, check out our Free MasterClass on Digital Marketing 101 by our CEO and founder of IIDE, Karan Shah. Do you want to know how EY became a market leader in professional services? In this blog, we will cover the SWOT Analysis of EY and learn from it. But before that, let us first understand what the company is about, its history, competitors and much more.

Snitch’s marketing strategy smartly blends social media storytelling, influencer marketing, performance ads, and omnichannel presence to capture the attention of young Indian men looking for trendy, affordable fashion. By focusing on speed-to-trend fashion cycles and building a fun, relatable brand voice, Snitch has successfully positioned itself as India’s answer to fast-fashion giants. Before diving into the marketing strategy of Snitch, I’d like to inform you that the research and initial analysis for this piece were conducted by Yashika. She is a current student in IIDE's Post-Graduation course (January 2024 Batch). If you found this case study on Snitch’s marketing strategy, feel free to reach out to Yashika  to send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Some brands have grown exponentially since their inception. Nestle is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Nestle’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Nestle Nestle is a worldwide food and beverage corporation with a wide range of products. The corporation employs over 3,08,000 people and is located in Vevey, Switzerland. Nestle is a worldwide corporation, with its products being sold in 190 countries. Nestle’s focus on good nutrition has shifted in recent years, and the company is investing in innovation to provide healthier products to its customers. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global Index. Around 1300 new goods were released by the corporation, all of which were aimed at filling nutritional shortages in babies, pregnant women, and new moms. For more than 150 years, it has been making food and beverage items. Despite increasing competition in the food and beverage industry, the company has maintained its leadership position by focusing on OC clients’ nutritional needs around the world. Nestle’s product mix has expanded, and the corporation has experienced significant financial growth in recent years. Now that we are discussing Nestle, let’s take a look at their marketing strategy too. What’s new with Nestle? Here’s what was buzzing around Nestle recently: Nestlé launches Nespresso in India to grow its premium coffee category. Nestlé launched the company’s first affordable and nutritious instant powder in Central and West Africa that is made with a blend of milk and plant ingredients. In India, Nestlé launched a range of a+ Masala millet-based porridges that are tasty and nutritious. Nestlé is expanding its portfolio of plant-based products to give consumers more options for nutritious, tasty alternatives to meat. Nestlé has partnered with the World Bank to support the development of a new climate-smart agriculture program in Brazil. Nestlé has launched a new initiative to help farmers in Indonesia improve their livelihoods and reduce their environmental impact. Nestlé has joined the One Planet Business for Biodiversity (OP2B) coalition, a group of companies committed to taking action to protect and restore biodiversity. Nestlé has been recognized for its leadership in sustainability by the CDP, a global non-profit that runs the world’s environmental disclosure system for companies, cities, states and regions. Nestlé has been named one of the world’s most ethical companies by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. Nestlé achieved a net reduction of 13.5% of its greenhouse gas (GHG) emissions in 2023 compared to its 2018 baseline, while continuing to grow its business over the same period. Let’s now understand the target audience of Nestle better with the help of a buyer persona.

Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s. KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients.  Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies.  To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah. Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.