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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Nvidia SWOT Analysis 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Nvidia, founded in 1993, has established itself as the global leader in graphics processing units (GPUs) and, more recently, artificial intelligence (AI). With an unprecedented market valuation of $4 trillion in 2026, Nvidia continues to dominate AI hardware, helping power everything from gaming to data centres. Want to understand the strengths, weaknesses, opportunities, and threats that shape Nvidia's future? This detailed SWOT analysis will provide the answers.
Aditya Shastri - Trainer at IIDE

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Marketing Strategy of Nykaa: Key Tactics for The Explosive Growth - 2026
Nykaa, one of India's leading beauty and wellness platforms, has taken digital marketing by storm with its innovative campaigns, influencer collaborations, and customer-centric strategies. Through an omnichannel approach, Nykaa has mastered the art of online retail while ensuring a personalised offline experience. This case study dives deep into Nykaa’s marketing strategies, highlighting the channels and tactics that made it a household name.
Aditya Shastri - Trainer at IIDE

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Brewing The Starbucks Marketing Strategy: A Complete Guide
Starbucks continues to lead the coffeehouse industry globally through a mix of innovative digital marketing, social media engagement, and personalised customer experiences. In 2026, the brand relies heavily on loyalty programs, influencer marketing, and targeted content to maintain its position as a market leader. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
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Nestle Digital Marketing & Social Media Strategy: Case Study 2026
Nestlé’s marketing strategy has established it as a global leader in the food and beverage industry. From social media to in-store displays, the marketing strategy of Nestle proves their dedication to improving lives. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
Aditya Shastri - Trainer at IIDE

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An Insightful SWOT Analysis of Tim Hortons
What is a more effective beverage to have in the morning? A hot cup of chai? Or a brewing coffee? The debate will go on, but hey! Tim Hortons, Canada’s iconic coffee brand, has grown from a single doughnut shop in 1964 to over 5,700 outlets across 13 countries.  While it dominates in Canada, global competition and changing consumer habits raise some serious questions. Can it continue to brew success internationally? This SWOT analysis is a must-read for business students, marketers, and entrepreneurs trying to understand what makes a national brand go global, and what might hold it back.
Aditya Shastri - Trainer at IIDE

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How Rolls-Royce’s Marketing Strategy Defines Luxury in 2026
Rolls-Royce employs a highly exclusive marketing strategy, focusing on personalized experiences and elite clientele. Key marketing channels include private events, bespoke design consultations, and collaborations with luxury brands like Hermès. The brand educates its audience by emphasizing craftsmanship, heritage, and the art of personalization, positioning its vehicles as unique works of art tailored to individual tastes.
Aditya Shastri - Trainer at IIDE

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Calender iconDec 12, 2025

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SWOT Analysis of Electronic Arts: Top Video Game Company
In our last blog, we discussed the SWOT Analysis of one of the leading videogame creators and hardware manufacturers, Nintendo. In this blog, we will do an in-depth SWOT Analysis of Electronic Arts. It is one of the largest video game companies in the world by market capitalization. It is also one of the top gaming companies in the world by revenue. Electronic Art is one of the wealthiest gaming companies in the world with total assets of $11.2 billion. It has marketed its products by focusing more on social media influencers. It can improve its marketing techniques by implementing some of the latest digital marketing techniques as most of its target audience are online users. Having knowledge of the latest digital marketing skills is very important for any business. If you want to know what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us more eager to know about the story of how Electronic Arts became the big brand it is today. So, for that, we will be doing a SWOT Analysis of Electronic Arts. But before we start with its SWOT Analysis let us learn about Electronic Arts as a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Detailed S.W.O.T Analysis of 3M Company With Company Overview
Previously we delved into the SWOT Analysis of Boeing, a researcher and developer of airlines. In the case study, we’ll study the SWOT Analysis of 3M Company. The 3M Company is recognised for its innovative culture and research and development investments, which have resulted in the development of several new products for both the industrial and consumer sectors. Marketing fluctuates in response to changing societal preferences. Attend our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, to learn more about today’s effective marketing.  Let us study more about the 3M Company, its founding, products, financial state, and rivals before we begin the SWOT Analysis of 3M Company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Complete SWOT Analysis of Qualcomm – A Semiconductors & Software Company
Last time we had done a detailed SWOT Analysis of Nvidia, an American multinational technology company. In this, we will be doing a detailed SWOT analysis of Qualcomm, an American multinational corporation.  The world’s leading wireless technology innovator is Qualcomm. It is an American multinational corporation that creates software, semiconductors and services related to wireless technology. It owns patents that are essential to 4G and 5G CDMA2000, TD-SCDMA and WCDMA mobile communications standards.  Marketing is another aspect of Qualcomm’s growth. As we all know after Covid-19 the world is going online. Hence, marketing strategy is also changing. The new form of marketing is a digital marketing and if you are interested in learning skills of digital marketing then check our Free MasterClass on Digital Marketing 1O1 by Karan Shah, the CEO and Founder of IIDE. In this blog, we will do an extensive SWOT analysis of Qualcomm and find out the company’s overall performance. We will also be talking about products of Qualcomm as well as Qualcomm’s close competitors. Before we begin with our analysis let’s learn more about Qualcomm, the company’s overview, its founding, products and competitors. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Detailed SWOT Analysis of Marlboro – The Best-Selling Cigarette Brand In The World
In our previous article, we went through a complete SWOT analysis of Corona. In this study, we are going to go through the SWOT analysis of Marlboro. One of the world’s best-selling cigarette names in the world – Marlboro is a brand that has a high reputation among smokers due to its unique and appealing advertising to the mass market. As the brand is vintage to the world of cigarettes, operating since 1924 and the pride of Great Marlborough Street, London. Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested.  Another aspect that gave Marlboro a leading position today is its marketing campaigns. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Marlboro gained its supremacy in the cigarette industry. So, let’s now dive in to know more about Marlboro before starting with the SWOT analysis of Marlboro.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Exclusive Marketing Strategy of Castrol: STP & Campaigns
In a previous article, we learned about the marketing strategy of the Indian Oil Corporation. In this blog, we will get a detailed study of the marketing strategy of Castrol – India’s leading automotive and industrial lubricant manufacturing company. The goal is to get an insight into Castrol and how it is now one of the leading lubricant manufacturing companies in India and how it aims to become the largest lubricant manufacturing industry in India. Nowadays, the world works mostly online now, and marketing is the core of every industry. If you are interested to learn more about marketing then check out our Free Masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah.  In this blog, we will learn the entire marketing strategy of Castrol. But, before we move any further let’s begin with the company’s history, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

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Decoding L'Oréal’s 2026 Marketing Strategy: A New Era of Beauty Innovation
L’Oréal has built its strategy around the idea of “Universalisation”, meaning global reach plus local relevance. It uses strong R & D, digital transformation (AI, Beauty Tech), and sustainability as pillars. Key channels include omni-channel distribution, digital/E-commerce, localized innovation and storytelling, plus a multipolar operational model.  This blog explores how L’Oréal sets its marketing goals, who its customers are, what strategies it uses, what results it has achieved, what works and what challenges remain, and future directions. Before diving in, this analysis was prepared by Manik Jayee, a student currently pursuing IIDE's Post graduation in digital marketing course. If you found insights here useful, feel free to share feedback it's much appreciated!
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