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The Infosys business model is centred on IT services and consulting. This business model of Infosys case study explores how Infosys makes money through various revenue streams, market strategies, and technological innovations, highlighting the business model canvas of Infosys. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Aviva. With a history dating back to 1696, the Aviva Insurance Group is one of the largest providers of insurance and pension services, with headquarters in London, United Kingdom. Since 2002, it has operated in India as a joint venture called ‘Aviva India’ with the Indian corporation Dabur. Aviva uses a variety of methods to market its services to different demographics. Aviva’s marketing activities have been extremely beneficial to it. Before launching any marketing effort, Aviva conducts extensive research and surveys to have a clear understanding of its market. It has a fully working website for each nation, where it creates several campaigns to increase the website traffic.  Marketing aids in the fulfilment of the target audience’s needs and preferences. Because digital marketing is now used by every other organisation, it has become a very vital and necessary skill to learn. If you’re interested in learning more about today’s marketing strategies, attend our Free Masterclass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.  But, before we begin with the SWOT Analysis of Aviva, let us learn more about Aviva the company, founding, products, financial status, and competitors.

In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Clinique. In this article, we will elaborate on the marketing strategy of mCaffeine – one of India’s leading caffeinated products brands. The objective is to learn and understand how mCaffeine became India’s first-ever caffeinated personal care brand with amazing products for all young and aspiring people.  Marketing nowadays has become like a backbone of a company with which it is possible for a company to grow and sustain itself in this competitive world.  If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.

We previously looked at the SWOT Analysis Hyundai, a multinational South Korean automobile manufacturer. In this article, we will take a look at the SWOT Analysis of Nissan Company, its opponent.  Nissan Motors is a Japanese industrial firm that produces vehicles, trucks, and buses by the names Nissan and Datsun. Nissan has been committed to developing cutting-edge technology and products since its founding. Nissan has marketed their brand to great lengths, but still have scope to tap into the digital marketing sphere. Marketing develops over time to cater to the current population’s reach and preferences. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s successful digital marketing. In this case study, we shall learn about the SWOT Analysis of Nissan Company that will give us an insight into its success. Let’s take a look at Nissan’s history, products, finance, and opponents before we get started.

Bajaj Group, one of the oldest and largest Indian Multinational conglomerate companies based in Mumbai, Maharashtra, was founded by Jamnalal Bajaj. The company headquarter is located in Pune. The company is well known for its effective marketing strategies(eg: Pulsar sale advertisements & campaigns), R&D product development process engineering, & low-cost manufacturing skills.  For market leaders like the Bajaj Group, having a strong online presence is a must to be able to maintain its market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In the Bajaj case study, we discuss the marketing strategy, competitors analysis, digital presence, and also some marketing campaigns carried out by them. In its marketing mix, advancements in all the sectors like the product, price, place, promotions, etc have been carried out. So let us begin with learning more about the Bajaj Group.

In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of ASOS. ASOS is a global online fashion and beauty retailer that offers branded and own-label products, including women’s wear, men’s wear, footwear, accessories, jewellery, and beauty products. ASOS marketing strategies are particularly hitting to sell the products to young adults and no doubt this fashion e-commerce website is getting successful in it.  Marketing is one of the key factors that made ASOS successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.  In this case study, we will learn about the SWOT analysis of ASOS. But first, let us know about the company and the product better.

In our previous article, we learned about the marketing strategy of KEPCO – South Korea’s largest power utility. In this article, we will discuss the marketing strategy of ENGIE – as a global energy player. The goal is to provide you with information about ENGIE’s energy-decarbonization transition from utility and energy services to production, distribution, and sales. Its activities as a multinational energy provider are primarily focused on three important sectors: electricity, natural gas, and energy services. Marketing is an integral aspect of a firm’s Identity that may make or break its success. As people all around the world shift to the digital sphere, marketing has followed suit. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, by our CEO and Founder, Karan Shah. In this article, we will go through the extensive marketing strategy of ENGIE. Let’s start by learning about the company’s history, key demographic, and digital footprint before we dive in.

Earlier we delved into the SWOT Analysis of HCL Infosystem, one of the global market leaders in the IT industry. In this case study, we will evaluate the SWOT Analysis of Accenture. Accenture is one of the world’s major consulting firms, with four high-performing divisions. Accenture Multimedia, Accenture Technologies, and Accenture Operations all have strategies. Executives use the company’s consulting, infrastructure, and outsourcing services. Accenture’s marketing efforts have benefited with their market position. Marketing grows over time in response to the preferences of contemporary society. If you want to be up to date with today’s effective marketing, attend our Free MasterClass on Digital Marketing, led by IIDE’s Founder and CEO, Karan Shah.  Let’s begin this SWOT Analysis of Accenture with the company’s background, founding, finances, services, and market competitors.

Qantas, Australia’s flagship airline, is a standout name in 2025’s aviation landscape. Whydoes Qantas continue to capture attention this year? With a remarkable rebound from pandemic lows, the airline is not only showing strong profits but also reshaping its market position through innovative strategies and fleet expansion. Are there growing challenges ahead?  Absolutely, from reputational risks to fierce competition, making this analysis is crucial. Readers will gain valuable insights into Qantas’ evolving strategies and market dynamics, providing lessons that can be applied across business and aviation sectors. This blog offers a glimpse into Qantas’ strengths, weaknesses, opportunities, and threats, without revealing all inviting readers to explore the complex forces shaping its future. Before diving into the article, it's worth mentioning that the research and initial analysis forthis piece were conducted by Jaineel Chauhan, a current student of IIDE’s Online Digital Marketing Course, May 2025 Batch 2. If this content was helpful, feel free to reach out to Jaineel Chauhan with a quick note ofappreciation for his fantastic research - he will truly value the kudos!

Bajaj Finserv, a leading financial conglomerate, dominates India’s financial services sector with its robust offerings in lending, wealth management, and insurance. As the company thrives in a competitive market, can Bajaj Finserv maintain its growth in the face of increasing regulatory challenges? This SWOT analysis provides key insights into the company's strategy for 2025. Essential reading for entrepreneurs and business students looking to understand the dynamics of the financial sector.

In our previous article, we had learnt in detail about the SWOT analysis of Kia. In this article, we are going to elaborate on the marketing strategy of Kia. As we all know now,  Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.  You will find a detailed explanation of its marketing strategy of Kia in this blog, starting from its small history to its unique strategies around marketing. So let’s dive into it.

Last time we had a look at the detailed SWOT analysis of Shell, an Anglo Dutch-based multinational oil and gas company. This time we will dive deep into the SWOT analysis of TotalEnergies and its working. TotalEnergies is a company that produces and markets fuels, natural gas and electricity. Total Energies was created in the year 1924 with an ambition to enable France to play a key role in the manufacturing of great gas and oil exploration. TotalEnergies’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE. Before we begin further with the SWOT analysis of TotalEnergies, let us discuss the company, what products it has to offer, its financials and its competitors.