In-Depth Marketing Strategy of Torrent Pharmaceuticals

Torrent Pharmaceuticals’ marketing strategy leverages innovative pharma marketing strategies, digital marketing, and customer engagement to enhance brand visibility and drive growth. This case study explores the marketing strategy of Torrent Pharmaceuticals, detailing their campaigns, target audience, digital strategies, and recent news, providing comprehensive insights into their effectiveness.

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...
Watch Free MasterclassWatch Free Masterclass Talk to counsellor
IIDE Student
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Dec 3, 2024

Courses Recommended for you

Frequently Asked Questions

Torrent Pharmaceuticals combines traditional advertising with innovative digital campaigns, focusing on quality, innovation, and accessibility.
Key products include medications for cardiovascular, central nervous system, gastroenterology, diabetology, and anti-infective segments.
Main competitors include Sun Pharmaceutical Industries, Cipla, Dr. Reddy's Laboratories, Lupin Limited, and Aurobindo Pharma.
Keeping in line with Torrent’s marketing strategy, the company engages with its audience on platforms like LinkedIn, Facebook, and Twitter, using targeted content, health tips, and interactive posts.
A 2018 campaign faced backlash for its portrayal of mental health issues, leading to its withdrawal and a public apology.
As a part of Torrent’s marketing strategy, the company collaborates with influencers and healthcare professionals to help promote their products effectively and reach a broader audience.
Thanks to the incredibly created marketing strategy of Torrent Pharmaceuticals, the company reported a 14% increase in revenue, reaching INR 8,200 crores in 2023.
Torrent Pharmaceuticals aims to provide high-quality healthcare solutions to improve patient lives.

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.