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The marketing strategy of Lowe’s encompasses a blend of traditional and digital tactics, targeting DIY enthusiasts and professional contractors alike. This article delves into Lowe’s advertising, target market, pricing strategy, and overall marketing strategy, highlighting the brand’s innovative approaches and successful campaigns.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Lowe's marketing strategy combines traditional and digital approaches, focusing on customer engagement, DIY inspiration, and omnichannel retailing.
Lowe's target market includes DIY enthusiasts, professional contractors, and homeowners looking to improve their living spaces.
Lowe's marketing strategy uses social media to share DIY tips, project ideas, and promotional offers, engaging with customers through visually appealing and interactive content.
Lowe's recently launched a line of eco-friendly home improvement products and partnered with Petco to offer pet products in select stores.
Home Depot, Menards, Ace Hardware, True Value, and Walmart are Lowe's main competitors. This competition can highly impact Lowe’s marketing strategy.
Lowe's marketing campaign, the ‘Home Starts Here’ campaign, focused on inspiring customers to take on DIY projects and highlighted Lowe's comprehensive product range.
Lowe's marketing strategy offers a seamless online shopping experience with features like curbside pickup, same-day delivery, and an extensive product catalogue.
The failed Lowe's marketing campaign faced backlash for stereotyping DIY enthusiasts, leading to its quick removal and a public apology from Lowe's.
The Lowe's mobile app provides a personalised shopping experience, allowing users to access their purchase history, get project ideas, and find products easily within the store.
Lowe's marketing strategies involve collaborating with DIY influencers and home improvement experts to showcase products in real-life applications, building credibility and inspiring potential customers.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.