Name: Extensive Marketing Strategy Of KEC International
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About KEC International – Company Overview</b></h2><p><img decoding="async" class="wp-image-383173 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875542643-137df1a138464c73a31d549d821ee577.webp" alt="Marketing strategy of KEC International - KEC logo" width="185" height="121" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/02/kec.pngw3.webp 185w, https://iide.co/wp-content/uploads/2023/02/kec-150x98.png 150w" sizes="(max-width: 185px) 100vw, 185px"></p><p><span style="font-weight: 400;">The second-largest producer of electric power transmission towers in India and one of the biggest Engineering, Procurement, and Construction (EPC) businesses in the world is KEC International Limited (Kamani Engineering Corporation), an Indian multinational corporation.&nbsp;</span></p><p><span style="font-weight: 400;">It belongs to the RPG Group and has its headquarters in Mumbai, India. It specialises in EPC projects for civil and smart infrastructure, solar energy, cables, railroads, and power transmission and distribution.</span></p><p><span style="font-weight: 400;">Ramjibhai Kamani established it on May 7, 1945, and it quickly rose to prominence as the first electric power transmission business in Asia and a leader in the electrification of the railways.&nbsp;</span></p><p><span style="font-weight: 400;">The Indian government gave the business order in 1950 to provide transmission towers for the famed Bhakra Nangal Dam project and a steel tower construction facility. A second facility in Jaipur, Rajasthan, was added to this, and by 1967, KEC was meeting three-fifths of India’s demand for transmission towers.&nbsp;</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px; width: 521px;"><caption><strong>Quick Stats on KEC International</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 137px;" scope="row">CEO</th><td style="width: 384px;"><span style="font-weight: 400;">Ramjibhai Kamani</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 137px;" scope="row">CMO</th><td style="width: 384px;"><span style="font-weight: 400;">Vimalkumar Kejriwal</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 137px;" scope="row">Area Served</th><td style="width: 384px;"><span style="font-weight: 400;">World wide</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 137px;" scope="row">Industry</th><td style="width: 384px;"><span style="font-weight: 400;">Transmission towers, Distribution, Railways, Solar, Civil &amp; Cables</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 137px;" scope="row">Market Share/ Revenue</th><td style="width: 384px;"><span style="font-weight: 400;">₹13,742 crores (US$2 billion) (2021-22)</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 137px;" scope="row">Vision</th><td style="width: 384px;"><span style="font-weight: 400;">To build the infrastructure for the world of tomorrow.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 137px;" scope="row">Tagline</th><td style="width: 384px;"><span style="font-weight: 400;">Happiness at work, happiness at KEC.</span></td></tr></tbody></table></div></div><h2><b>Marketing Strategy of KEC International</b></h2><p><span style="font-weight: 400;">Let us have a look at the fantastic marketing strategies of KEC International. We will look into its marketing campaigns, SEO strategies, etc.</span></p><h3><b>Segmentation, Targeting, Positioning</b></h3><p><span style="font-weight: 400;">KEC International implements a marketing technique called “Customer Value Driven” to develop a meaningful connection with the right customers. Because it is impossible to serve every client in the construction services sector, the strategic selection of target clients is essential.&nbsp;</span></p><p><span style="font-weight: 400;">Based on its resources and competencies, KEC International selects its customers in the ways described below.</span></p><p><span style="font-weight: 400;">Since KEC International operates in international markets, it divides potential clients into groups according to their culture, preferences, and administrative frameworks. Additionally, it divides the client base into groups according to two primary demographic factors: prospective customer income and life cycle stage.&nbsp;</span></p><p><span style="font-weight: 400;">KEC International divides the potential customers into various segments using psychographic segmentation based on personality traits, purchasing habits, consuming opinions, viewpoints on social issues, leisure activities, hobbies, and a variety of other variables.&nbsp;</span></p><p><span style="font-weight: 400;">It segments its audience based on the services and also products that it provides which include Power T&amp;D, Railway construction, Cables, Civil, Solar panels, Smart Infra, and Oil and gas pipelines.</span></p><p><span style="font-weight: 400;">KEC International bases its aims on important variables such as financial resources to target a particular market, competition in the target segment, product life cycle stage, and other criteria. The target market’s potential for financial gain and the segment’s structural allure.&nbsp;</span></p><p><span style="font-weight: 400;">Based on the different products and services it provides it targets a suitable audience most preferably the governments of various parts of the world and big civil companies and also organisations like the United Nations(UN).&nbsp;</span></p><p><span style="font-weight: 400;">KEC International positions its products in such a way that it forges in the customer’s mind a clear picture and a specific identity or reference point for the goods and services.&nbsp;</span></p><p><span style="font-weight: 400;">It bases its positioning on elements such as Construction Services Industry Margin, KEC International’s Current Product Portfolio, Corporate Image, Consumer Ecosystem, Threats from Direct Competition, and Competitors’ Reactions.&nbsp;</span></p><p><span style="font-weight: 400;">It presents itself as the most dependable business for any kind of eco-friendly, effective, and dependable electricity transmission and distribution, railway building, civil engineering, cables, SLAR, smart infrastructure, and oil and gas pipeline service.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-383181 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875543162-b8c25c7c22f64e00dbf54afe9d73bbab.webp" alt="Marketing strategy of KEC International - Marketing Campaign" width="300" height="270"></p><p><strong>(Source: Linkedin.com)</strong></p><p><span style="font-weight: 400;">KEC International celebrated Republic Day by supporting heritage project initiatives aimed at restoring and revitalising important historical sites, such as the installation of 94 educational signages around Mumbai’s Victorian Gothic and Art Deco Ensembles, a Unesco World Heritage Site, the revival of the historic Banganga precinct through art, a children’s book, and a mobile application that improves one’s appreciation of our heritage.</span></p><p><span style="font-weight: 400;">This campaign was a success as through the initiatives that supported the revival of our heritage it managed to create a long-lasting impression on the segmented target audience that come under psychographic segmentation.</span></p><p><span style="font-weight: 400;">KEC International took an initiative in partnership with the RPG foundation and the national health mission to provide quality, easily accessible health care for all in rural Maharashtra.</span></p><p><span style="font-weight: 400;">KEC International has taken initiatives from time to time to prove how much of a people’s company it is and not just a producer of products. This initiative has been extremely successful as it made the target audience trust them and increased their brand value for contributing to society from time to time.</span></p><p><span style="font-weight: 400;">KEC and the @rpg foundation introduce Seed Ball Making, a novel volunteer programme that aims to create a greener planet! A fantastic technique to encourage widespread tree planting and advance sustainability is to make seed balls from various plant seeds and soil.&nbsp;</span></p><p><span style="font-weight: 400;">This campaign was also largely effective because it gave the public the image that the corporation cares about the environment. Additionally, because it was conducted locally, it was able to draw in a rural audience.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">KEC International is active on Instagram, Linkedin, and Facebook. It has the highest number of followers on Linkedin with 304k followers and about 1100 people on Instagram, young kids are excluded from LinkedIn because the majority of them don’t have accounts there.&nbsp;</span></p><p><span style="font-weight: 400;">A social networking site with a stronger focus on business is LinkedIn. The posts mostly have commercial and instructive content, with a handful concerning the launch of a new product.</span></p><h3><b>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="wp-image-383182 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875543563-6f8f69d6933d03cad5cddcaab4396207.webp" alt="Marketing strategy of KEC International - SEO Strategies" width="203" height="300" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/02/kec-seo-203x300.pngw3.webp 203w, https://iide.co/wp-content/uploads/2023/02/kec-seo-150x222.png 150w, https://iide.co/wp-content/uploads/2023/02/kec-seo.png 438w" sizes="(max-width: 203px) 100vw, 203px"></p><p><span style="font-weight: 400;"><a href="https://iide.co/blog/seo-tips-and-tricks/">SEO</a> is an important aspect of digital marketing.</span></p><p><span style="font-weight: 400;">The remaining traffic is generated by sponsored marketing initiatives, with KEC producing roughly 713 million visitors naturally.&nbsp;</span></p><p><span style="font-weight: 400;">This shows that KEC has a strong SEO strategy in place and is using over 18 million keywords to move the brand up Google’s organic SERP rankings.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Raj Shamani is one of the influencers in the campaign, and he emphasises how crucial it is to stick to a budget and make the right investments for your property.&nbsp;</span></p><p><span style="font-weight: 400;">His film successfully makes the point that selecting KEI Wires—which are reliable, secure, and expert—is the right move. The second factor is Samar Experiment, a specialist in experiments who conducts numerous studies.&nbsp;</span></p><p><span style="font-weight: 400;">In order to demonstrate the versatility, energy efficiency, and load-bearing capabilities of KEI wires, Samar built an electric cycle using the wires in the film.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">Having an </span><a href="https://iide.co/online-ecommerce-course/"><span style="font-weight: 400;">e-commerce</span></a><span style="font-weight: 400;"> strategy is equally important in order to boost the brand’s visibility. </span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">A comprehensive digital platform for EHS Management is called “Raksha” at KEC International, RPG Group. Access to this app is restricted to KEC employees only.</span></p><p><span style="font-weight: 400;">It also supports another app for the appreciation of the heritage, while the main app focuses to act as the bridge between the employees and the managers or the owners. It goes by the tagline safety goes with me to notify employees with announcements.</span></p><h3><b>Content Marketing Strategies</b></h3><p><a href="https://iide.co/blog/content-marketing-strategies/">Content marketing</a> is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.</p><p><span style="font-weight: 400;">On Linkedin, KEC International is quite active. The post’s content relates to the company’s newest features or goods, as well as awareness campaigns, etc. There are just three places where content can be posted: Facebook, Instagram, and LinkedIn. </span></p><p><span style="font-weight: 400;">Additionally, they distribute press releases regarding their product through a variety of channels, influencers and videos and websites and magazines.</span></p><p><span style="font-weight: 400;">This concludes our in-depth examination of KEC International’s marketing plan. Let’s summarise what we’ve learned below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion&nbsp; – What’s Special in KEC International’s Marketing?</b></h2><p><span style="font-weight: 400;">We observed in KEC International’s marketing plan that KEC is earning admiration and support from all around the world, becoming the country’s second-largest manufacturer of electric power transmission towers and one of the largest Engineering, Procurement, and Construction (EPC) enterprises.&nbsp;</span></p><p><span style="font-weight: 400;">KEC is still working to advance and expand in the digital sphere, despite its shortcomings in its online content-based digital marketing strategies.</span></p><p><span style="font-weight: 400;">The company has excelled over its competitors, and its outstanding marketing campaigns that draw attention to the brand among consumers are the primary reason for this.</span></p><p><span style="font-weight: 400;">One of the key foundational elements of any organisation is marketing, which is currently undergoing fast transformation. Given its growing importance, understanding the developing field of digital marketing is essential.</span></p><p><span style="font-weight: 400;">Today, every company requires digital marketers. To excel in digital marketing, check out </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">IIDE’s Online Digital Marketing Course.</span></a></p><p><span style="font-weight: 400;">We hope that this blog has given you good knowledge about the marketing strategies of KEC International. If you would like to read and learn such insights about other companies, check out </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE’s Knowledge Portal.</span></a><span style="font-weight: 400;"> This portal covers more interesting case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this blog. We hope you enjoyed reading it. Feel free to express your thoughts in the comment section below. Happy Reading!</span></p></div></div>

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In this blog, we have come up with the marketing strategy of KEC International that includes STP analysis, SEO strategies, etc.

Extensive Marketing Strategy Of KEC International

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategy-of-storymirror/"><span style="font-weight: 400;">Storymirror</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the <strong>marketing strategy of KEC International</strong> – with a company overview and STP analysis.</span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into </span><span style="font-weight: 400;">KEC International and how it became one of the Leading Resources for Engineering Procurement and Construction and</span><span style="font-weight: 400;"> one of the most recognized and respected brands in India.</span></p><p><span style="font-weight: 400;">It’s said you can’t sell anything if you can’t tell anything, Marketing plays a vital role in today’s world. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s</span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;"> Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover the marketing strategy of KEC International in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.</span></p></div></div>

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Extensive Marketing Strategy Of KEC International – In-Depth Analysis

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