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The marketing strategy of Exide Industries Ltd focuses on leveraging innovation, robust distribution networks, and digital marketing. This case study explores Exide’s marketing strategies, digital marketing tactics, and recent developments, providing insights into how the brand maintains its leadership in the battery industry.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
The marketing strategy of Exide Industries Ltd focuses on leveraging innovation, robust distribution networks, and digital marketing.
The marketing strategy of Exide Industries uses SEO, social media engagement, e-commerce strategies, and a mobile app to reach and engage customers.
Some of the notable products of Exide battery company include lead-acid batteries, lithium-ion batteries, and power storage solutions for automotive and industrial applications.
Consumers seeking reliable and long-lasting energy storage solutions, including automotive enthusiasts and technology advocates, form a part of Exide Industries Ltd's target market.
One marketing strategy of Exide Industries, the ‘Power of’ campaign, highlighted the key benefits of using Exide batteries.
Amara Raja Batteries, Luminous Power Technologies, SF Sonic Batteries, HBL Power Systems, and Okaya Power are some of the main competitors of Exide battery company.
Yes, a marketing strategy of Exide Industries faced backlash for a campaign perceived as lacking authenticity, leading to a public apology and withdrawal of the campaign.
Exide Industries Ltd aims to provide reliable and innovative energy storage solutions to its customers.
Some motivating factors of Exide Industries' product target audience include seeking reliable and long-lasting energy storage solutions from a trusted brand.
Exide Industries Ltd announced a strategic partnership with a leading European battery manufacturer to expand its product portfolio.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.